All Kappa articles

  • News briefs

    BasicNet reacquires the Kappa brand in Japan


    China Dongxiang has agreed to sell the rights to the Kappa brand in Japan for $13 million. BasicNet plans to give a major boost to brand’s development in the country, where Kappa generated sales of $30 million in 2019 through Phenix and its licensees. China Dongxiang ...

  • News briefs

    BasicNet buys back Kappa Japan from China’s DongXiang


    BasicNet has signed a deal to reacquire the Kappa brand in Japan from the Chinese group DongXiang for $13 million. The company said the deal is limited to intellectual property assets and does not include any related business unit and should take place “in the coming months.” ...

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    Many Chinese sportswear brands issue sales warnings for Q2


    As a result of lockdown restrictions implemented in China and elsewhere during the Covid-19 pandemic, several Chinese sportswear brands have released profit warnings for the second quarter of 2020. Xtep warned that retail sell-through dropped by low-single digits in the quarter. It also has higher-than-usual inventories. The group ...

  • Article

    Kappa lifts China Dongxiang’s sales, despite the pandemic


    The recent introduction of a direct-franchise model, designed to ensure a sufficient supply of products in the stores through bulk orders of merchandise, lifted the Chinese sports company’s revenues, which were up by 12.6 percent on a comparable basis in the new financial year ended on March 31, reaching 1,841 ...

  • News briefs

    Kappa will sponsor a rugby tournament


    Kappa will be the official apparel sponsor of the Rugby League World Cup 2021 (RLWC2021), which is scheduled to take place in England in October and November next year. As part of the deal, the Italian sportswear brand will supply kit for all match officials, volunteers and staff ...

  • News briefs

    Kappa is the new sponsor of the French Metz team


    Kappa will replace Nike as the kit sponsor of FC Metz, a French football club that competes in the First League. The Italian sportswear brand is back after nine years, as Kappa had previously been the club’s kit sponsor, from 2006/07 to 2010/11. The new contract will enter ...