LATEST – Page 4
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ArticleNike tracksuit sells out after Maduro arrest
Images of the Venezuelan leader’s Nike tracksuit at the time of his US arrest triggered an unexpected surge in demand for the sportswear brand’s apparel.
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ArticleAthleisure brand Cheak opens first flagship in Singapore
Founded by ex-ClassPass colleagues, Cheak celebrated its fifth anniversary with a flagship store debut at one of Singapore’s premier luxury malls.
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ArticleAustralian startup challenges global shoe brands
Melbourne-born Tarkine reports fivefold growth with locally designed, eco-focused running shoes aimed at displacing foreign brands.
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ArticleAsian Footwears launches AI platform for demand forecasting
Indian footwear brand deploys in-house AI system to boost distributor sales through better demand forecasting and inventory management.
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ArticleNew Balance picks Kapoor as India ambassador
The US sportswear brand has appointed actress Janhvi Kapoor to strengthen its market presence in India, a key growth region.
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ArticleDescente opens global flagship in Beijing
Descente opens its global flagship “City of the Future” in Beijing, blending retail, sports culture and futuristic design.
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ArticleApple expands Fitness+ to 28 new markets
Apple launched Fitness+ in 28 new markets on Dec. 15, adding AI-generated voice dubbing.
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ArticleAdidas outfits German basketball
Adidas becomes official outfitter of all 23 German national basketball teams from 2026, unveiling new jerseys and athlete ambassadors.
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News briefsReusch joins Pool Sci Italia consortium
The Bolzano-based glove specialist will supply Italy’s National Alpine Ski Teams from the 2026/2027 season as part of the historic consortium.
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Sponsoredarena’s Brand Officer on price vs premium
arena Chief Brand Officer Mark Pinger on brand leadership, European value creation and the role of premium products.
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ArticleColumbia unveils Team USA curling uniforms and fan collection
Columbia Sportswear introduces performance-driven uniforms for the U.S. Olympic curling team and a fan collection celebrating American heritage ahead of the 2026 Winter Games.
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ArticleBRANWYN named top Athletech startup to watch
Oregon-based women’s performance innerwear brand BRANWYN earns a spot on Athletech News’ Startups To Watch 2025–26, highlighting its Merino-based innovation and sustainable practices.
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ArticleFanatics signs multi-year global deal with Max Verstappen
Fanatics and Max Verstappen unveil a global partnership covering licensed merchandise, trading cards and a new online store launching in 2026.
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ArticleXXIO and VESSEL unveil exclusive ladies’ golf set
XXIO teams up with VESSEL to offer an exclusive ladies’ golf package featuring premium clubs and a luxury bag—just in time for the holidays.
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ArticleNFL, Fear of God unveil luxury fanwear
The NFL and Fear of God have unveiled a premium team and NFL shield apparel collection, blending archival varsity style with 90s luxury.
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News briefsGilbert extends World Rugby deal to 2033
Gilbert and World Rugby have extended their partnership to 2033, with Gilbert remaining the official ball supplier for all Rugby World Cups.
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News briefsLéon Marchand joins Speedo as global ambassador and innovator
Four-time Olympic gold medallist Léon Marchand has joined Speedo as global ambassador, working on product innovation and mentoring young swimmers.
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News briefsCNCPTS, New Balance unveil 997 Montage
CNCPTS and New Balance revive the 997 with a grunge-inspired “Montage” design, releasing in limited quantities this December.
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News briefsFreeride World Tour teams up with Faction Skis and Phaenom Footwear
The annual series of events for freeride skiers and snowboarders has agreed a three-year deal with the two Swiss-based brands.
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ArticleColumbia launches Endor-inspired collection
Columbia’s Endor collection lands Dec. 11 with 20 Star Wars pieces and Billie Lourd fronting the campaign, as the brand leans into irreverent marketing and real space tech.
