Market Statistics
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ArticleStockX reveals 2025 sportswear resale boom
Detroit-based resale platform StockX reports 45 percent year-on-year growth for running-style trainers and triple-digit gains in trading cards and collectibles.
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ArticleWomen’s shoes still don’t fit
A new study shows most running shoes are still built for men’s anatomy — leaving women runners with discomfort, fit issues, and preventable injuries
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ArticleTracking the next stride of Germany’s performance running market 2025
Germany’s runners are consistent, data-driven, and increasingly value-conscious. These are the findings of SGI Europe’s Performance Running Report.
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ArticleTeen survey finds On outranks Hoka
On Running overtakes Hoka among U.S. teens, Nike’s decline moderates, but teen spending drops 6 percent.
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ArticlePadel’s next frontier: US market prepares for explosive growth, with lessons from Europe
A new report outlines how America’s padel market could expand tenfold by 2030.
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ArticleWomen are massive sports fans, yet feel unseen
A new study reveals that many women sports fans feel misunderstood by brands and leagues.
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ArticleFuture Fatigue: How brands can help consumers out of climate paralysis
Fredrik Ekström unpacks ‘Future Fatigue’ — why consumers care about climate but feel too overwhelmed to act, and what brands can do about it.
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ArticleFrom signal to substance: The new rules of consumer trust
German consumers demand proof over promises. Fredrik Ekström shows why brands must move from slogans to substance to earn trust.
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ArticleSecond-hand: From sustainability paradox to business case
Resale is moving from niche to growth engine. Fredrik Ekström explores how second-hand is becoming a business case.
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ArticleAsics and Salomon are the fastest-growing sneaker brands
StockX’s midyear trend report has Asics and Salomon among the fastest-growing sneaker brands and sees triple-digit sales growth for trading cards.
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ArticleEndurance athletes need more support for sweat management
Sweat poses significant performance challenges and safety risks for endurance athletes, suggests a study.
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ArticleA look at US retail and retailers
A survey ranks the ten best retailers and best apparel retailers in the US.
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ArticlePadel set for 17% annual growth through 2027, says Playtomic
In Europe, growth appears to have been strongest in France, whose court total increased by 1,272 during 2024, the Global Padel Report for 2025 said.
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ArticleCircular economy: Survey suggests disruption
”The Tipping Point: Building trust in the circular economy” identifies key drivers for a change to circularity.
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ArticleWFSGI and SFIA in joint statement for keeping sports equipment affordable
With Trump tariffs and rising sports product prices, both organizations have made a joint statement to try to prevent price increases in sports equipment.
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ArticleSporting Goods Industry Dynamics’s second volume now released
The second volume of Eugenio Di Maria’s major reference work exploring global sporting goods and outdoor industry developments has been published.
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ArticleConsumer spending 2025 signals cooling growth and rising inequality
Global consumption continues to rise, but the pace is slowing. According to World Data Lab’s latest World Consumer Outlook 2025 (WCO#7), presented on May 15 alongside insights from a panel of chief economists, spending patterns are shifting regionally, demographically, and structurally.
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ArticleIronman aims to increase female participation in triathlons
Ironman has released new survey results that highlight areas of opportunity for the sport of triathlon.
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ArticleTariffs and more from the US Treasury’s perspective
April 2 is the day the US will introduce “reciprocal” tariffs on allies and adversaries alike.
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Deloitte releases new edition of its Football Money League report
The report, now in its 28th edition, highlights record cumulative revenues of €11.2 billion for Money League clubs in 2023/24.