All articles by Mattias Björklund – Page 27
-
News briefsPacsun in collaboration with superstar
US fashion retailer Pacsun has announced the launch of an exclusive merchandise collection for Paris Hilton, coinciding with the release of her new pop album, Infinite Icon.
-
News briefsSwedish fashion and sportswear discount chain sets up first German store
Lager 157 sells SEK 2.4 billion per year in fashion and sportswear through 75 stores and e-commerce.
-
News briefsKlarna aquires Kiwi company
The Swedish global payments network and shopping assistant, Klarna, has acquired the assets of a New Zealand competitor.
-
ArticleEuro 2024 – The figures, the fans and the brands
Who were the fans of the Euro 2024 in Germany, how many games did they watch, and what companies did they associate with the tournament? YouGov asked a thousand people.
-
-
News briefsMacron to sponsor its first MLS team
Macron will provide game sets and technical apparel to Major League Soccer team Connecticut United FC.
-
ArticleTopgolf Callaway intends to split up the company
The Board of Directors at Topgolf Callaway Brands Corp. intends to split the business into two independent companies: Callaway and Topgolf.
-
-
News briefsAdidas mixes culture with sneakers in first Korean heritage store
In Seoul, the 75-year-old brand makes a Korean heritage debut.
-
News briefsGymshark opens its third store in the world’s largest mall
Gymshark’s latest store will be located on the first floor of the Dubai Mall.
-
-
News briefsUnder Armour has a new Vice President of Commercial for EMEA
With 25 years of experience in the sports, lifestyle, and fashion industries, Under Armours says the signing will bring a wealth of expertise in driving commercial success and more to the company.
-
News briefsJ.Lindeberg has a new E-commerce Manager
The new signing has a long track record of developing digital brands and e-commerce strategies.
-
ArticleHummel outfits new big team and sets German record
The world’s largest island and future national team has chosen Hummel as its kit sponsor for four years.
-
News briefsBillabong opens new store in Patagonia
It’s situated in the scenic town of San Martin de Los Andes.
-
ArticleNorway’s largest sports retail chains recorded a 3.8% decline in sales in Q2
The reasons, according to the Norwegian Sports Industry Association, were a combination of the aftermath of the pandemic, increased costs and psychological factors.
-
News briefsAsics no longer manufactures equipment for a world sport
Apparel and equipment, including baseball gear, is Asics’ most difficult segment with a profit margin of only 2.8% last year.
-
News briefsHummel dominates as kit sponsor in Spanish football
The Danish sportswear brand’s strategic growth in Spain has led to a significant increase in sports sponsorships, outpacing major global brands and setting new records.
-
ArticleMacron enters another new national sponsorship agreement
Macron is the new technical partner of the Slovak Football Federation’s national teams.
-
ArticleIntersport Sweden CEO on new ownership: ‘We are profitable, taking market share, and have a good plan’
With a new ownership group comprising 110 people after private equity firm Adelis sold Interport Sweden, the company’s CEO is confident that the chain will go into the future with renewed energy.
