All articles by Mattias Björklund – Page 25
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News briefsMoncler opens massive flagship store on iconic New York street
The classic Italian brand’s flagship store makes a statement for the US market expansion.
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News briefsAuthentic acquires Champion and unveils new brand partners
Authentic has chosen three brand partners for the iconic brand.
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ArticleGymshark expands outside Great Britain
In less than a year, the company will have seven stores around Europe.
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News briefsSportsShoes.com reports 22% growth in international sales
Gains 75,000 new customers in H1 FY25.
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News briefsAuthentic appoints EVP and Head of Greater China
Josh Perlman will spearhead growth in China and help scale Authentic’s brand portfolio across the Asia-Pacific region.
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ArticleXponential Fitness expands to Asia with boxing studio
Rumble Boxing is expanding into Japan with a studio in Tokyo.
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ArticleFormer NBA champion launches own performance brand
Jaylen Brown turned down $50m in endorsement deal to have full ownership and creative control.
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News briefsAsics creates slip-on shoe in collab with Japanese rock band
The Asics-one is the result of a collaboration between the brand and rock band One Ok Rock.
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News briefsA$AP Rocky and Puma in a racing red collaboration
Artist A$AP Rocky and Puma have released an apparel collection featuring the Mostro 3.D and Inhale Distressed.
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News briefsFirst Peak Performance store in a classic shopping metropolis
After opening a handful of new stores worldwide, the company is now making its debut in the UK.
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News briefsNew Balance opens new EMEA headquarter
The new EMEA headquarters of New Balance, located in a former bike factory, focuses on a good working environment.
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ArticleThree top football clubs make diversity statement together with Hummel
Hummel and three professional European football clubs in three different countries unite for equality with specially designed pre-game jerseys.
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News briefsPuma has a new Chief Financial Officer
The German company has appointed Markus Neubrand, formerly of Guess?, MCM and Hugo Boss, as its new CFO, effective Oct. 1.
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News briefsEllesse is turning senior and celebrates with luxury
Italian sports fashion brand Ellesse celebrates 65 years in business with luxury sneakers.
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News briefsNew Balance opens in Edinburgh with new store concept
Edinburgh has the first New Balance flagship store featuring the brand’s new retail concept.
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News briefsArena and Phlex partner elevate swimmers to virtual swim community
The partnership between Phlex and Arena creates a platform where swimmers can connect, compete and learn together.
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News briefsXXL has returned with a new Swedish store
XXL is back in Sweden’s eighth-largest city after implementing its new business strategy, which includes smaller premises.
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ArticleIntersport in partnership with EA Sports FC 25 for the first time
This is clearly an example of how the sports chain has now started focusing its marketing efforts towards a younger target group.
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News briefsTopgolf Callaway Brands has signed a multiyear agreement with Golf Saudi
Topgolf Callaway Brands Corp and Golf Saudi Entertainment, LLC have signed a multi-year partnership.
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News briefsAdidas loses case over Thom Browne's four stripes
Thom Browne can use the design of four stripes, says the District Court of Nuremberg-Fürth.
