All articles by Mattias Björklund – Page 28
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ArticleStars and Stripes: Adidas new Champions League matchballs presented
Returning to a more classic look, but with updated technology, the new Adidas matchball´s for Champions League 2024/25 is here.
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ArticlePuma has a new Senior Vice President Group Sourcing
Indrajeet Sen will take over the operational tasks after Anne-Laure Descours decided not to extend her contract.
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News briefsBjörn Borg updates financial targets
The annual sales growth target is raised by 5 percent, the Swedish brand has announced.
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News briefsNike collabs with Naomi Osaka and Yoon Ahn
Osaka and Ahn made a collection that Ahn calls “one-of-a-kind day and night competition kits” for Osaka’s return to the US Open.
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News briefsTemu's parent PDD Holdings warns of slowing growth
Is the giant losing momentum? Although PDD Holdings, owner of online marketplace Temu, has reported rising income, company spokespersons warn about the future.
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C-Suite InterviewNew Wave Group CEO on the company’s US plans and the desire to acquire more sports brands
New Wave Group, proprietor of Craft and Tenson, has started teamwear sales in the US. An interview with CEO Torsten Jansson.
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News briefsThe CFO of New Wave Sports leaves the company
The company has already begun the search for a new Chief Financial Officer.
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ArticlePremiere for XXL’s new concept as chain opens new department store
According to the company’s new concept, the concept means a more modern and efficient shopping experience.
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News briefsSpeedo partners with Her Swim School and Swim Brothers
The partnership will support the initiative’s mission of bringing more people into the pool and ocean whilst learning vital swim safety skills.
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ArticleIntersport Sweden gets new owners
Adelis sells its shares to a consortium of management, existing minority shareholders and new investors.
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ArticleThree stripes celebrate 75 years
Adidas celebrates 75 years of innovations in the sports industry. Or is it 100?
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News briefsNew Balance changes its distribution in Central Europe
New Balance Germany will take over the brand’s distribution in Austria in 2026.
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News briefsPeloton partners with Fitbit
The partnership boosted Peloton’s share price by 12 percent.
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News briefsAmazon signs deal with Tiktok to sell on its platform
The agreement enables Amazon to sell products via ads without users having to leave the app.
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News briefsFanatics and FA extends partnership in merchandise sales
As part of the deal, Fanatics said it would retain e-commerce rights with the FA.
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News briefsUmbro in new design collab
Together with the Japanese label Children of the Discordance, the English sportswear company flirts with the 1990s.
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News briefsAllbirds appoints new member to its Board of Directors
Ravi Thanawala, Chief Financial Officer of Papa John’s International, will join the company in September.
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News briefsShoes lifted Björn Borg in Q2
The sports fashion brand delivered an even stronger second quarter than Q1, with sales increasing 30%.
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C-Suite InterviewHestra goes against the grain, never better in a competitive industry
The Swedish glove manufacturer is doing better than ever. An interview with CEO Anton Magnusson.
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ArticleNew Q2 record for New Wave Sports, investment in US market launched
Swedish brand New Wave Sports made a total net sales of SEK 2.397.9 million (€208.2m) in Q2 and is looking for more acquisitions in the sports segment.
