More about brands – Page 147
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ArticleAnalysis: Digital accelerates at Nike after a poor quarter
Nike has decided to accelerate the digital development of its “consumer-direct offence” program after suffering a 36 percent currency-neutral drop in group revenues for the fourth quarter of its financial year, ended May 31. The rate of decline would have been steeper without the fruits of its earlier investments in ...
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News briefs
Amazon steps up its fight against fakes
Amazon has announced the creation of a new Counterfeit Crimes Unit, a global, multi-disciplinary team composed of former federal prosecutors, experienced investigators and data analysts. The new unit is dedicated to “bringing counterfeiters that violate the law and Amazon’s policies by listing counterfeit products in its store to justice,” the ...
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Advance e-sales for Nike’s Dior sneaker
Dior will soon be launching a mini-website for limited advance sales of the sneaker it has created with Nike. Introduced in December, 2019 at Dior Homme’s pre-autumn 2020 fashion in Miami, the Air Jordan 1 OG Dior will in time be sold through pop-up stores, although no start date has ...
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ArticleFrank Dassler has passed away
Frank A. Dassler, a member of the family that founded Puma and Adidas in 1948 and 1949, died of a long and severe illness in Hamburg on June 20, six days after his 64th birthday. His passing closes an important chapter in the history of the sporting goods industry, in ...
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News briefs
Decathlon’s opening in Ireland is described as “hugely successful”
The opening of Decathlon’s first Irish store in Dublin has proved so successful that the company is already planning to create 25 new jobs, while also considering new openings in the cities of Cork and Galway. The Dublin store was inaugurated on June 13 and, according to a report in ...
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News briefs
Artémis trims its stake in Puma
Artémis, the holding company that controls Kering, expects to reduce its stake in Puma from 29 percent to about 25 percent through a new €500 million convertible bond offering. Bondholders will be able to convert their investment into Puma shares in 2025, with a conversion premium of between 35 and ...
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News briefs
Alpina wins German Brand Award 2020
Alpina, the German brand of helmets, goggles and protectors that is part of the Uvex Group, has received the German Brand Award 2020 for “excellent brands – sports and outdoor goods.” The annual award’s organizers, the German Design Council and the German Brand Institute, found that Alpina had successfully linked ...
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News briefs
Fischer Sports releases lightweight rollerski
Fischer Sports has released what it claims is the lightest rollerski on the market, made entirely of carbon to achieve the flexion and torsional resistance of a regular ski. Fischer has sought to give the Speedmax Classic, as it is called, a slim profile so as to balance high ground ...
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News briefsNike enlists Native American Miss Universe
Ashley Callingbull of the Enoch Cree Nation, the first Canadian and first indigenous woman to become Miss Universe, is one of three Native American women figuring in Nike’s new ad campaign for its N7 collection. Callingbull is joined by Chelsey Luger, of both the Turtle Mountain Band of Chippewa and ...
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News briefs
Decathlon Germany passes on VAT cuts directly to consumers
In view of the decision by the German government to reduce the value-added tax from 19 to 16 percent for certain products and from 7 to 5 percent for others from July 1, the sporting goods retailer and manufacturer Decathlon Germany declared that it will pass on the tax benefits ...
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Short stops
Product short stops
+++ Tag Heuer has launched a golf edition of its Connected watch – featuring 3D mapping, shot tracking, golf GPS, scorecards and data tracking similar to that of a fitness monitoring device – to be used in conjunction with the brand’s Golf App +++ Adidas has released vegan versions of ...
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Short stops
Marketing short stops
+++ Phil Knight will be receiving an honorary doctorate from his Alma Mater, the University of Oregon, which he has gratified over the years with generous donations +++ Nike and Stade Toulousain, the French rugby union club and reigning Top 14 champion based in Toulouse, have agreed to a five-year ...
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News briefs
A new sustainable textile project by Puma
Puma has developed a new sustainable lifestyle and performance collection of garments based on a bio-design project called ”Design to Fade.” The non-commercial project served to research sustainable alternatives for textile production and textile dyeing. The result: Some of the products are dyed using bacteria, “while others are made of ...
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News briefs
A boost for Fila’s management in Europe
Petra Stürenberg, managing director of Medico Sports Fashion, Fila’s licensee of the brand for Continental Europe, has appointed new managers to sustain the brand’s strong momentum in the region with a goal to turn it into one of the top five sports brands in the market. Since June, Hansjörg Scharner ...
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News briefs
Standard launches sustainable snow sock
Standard, the Australian sock company, has launched a sustainable technical sock for skiing and snowboarding. These socks use a yarn that is produced in Spain by Hilaturas Ferre, specialized in the production of colored yarns and threads from recycled cotton fibers. The socks are made in Portugal. The ”Woods” sock ...
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News briefs
Sqairz partners with Nick Faldo
Sqairz, the young specialist in golf footwear from New England, has announced a long-term partnership with Sir Nick Faldo, the iconic English golfer. Faldo is also investing in the company, which was founded last January by Bob Winskowicz, an industry veteran who previously worked with MacGregor Golf and The Arnold ...
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News briefs
Converse signs its first WNBA star
Converse – a former brand of basketball shoes that has been under Nike’s ownership since 2003 – has signed its first endorsement deal with a female basketball player: Natasha Cloud, guard for the Washington Mystics. Converse returned to basketball in April of last year, signing in the interim the NBA ...
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News briefs
Lumos to receive Kickstarter funding for new helmet
As of June 17, the Ultra, a smart LED helmet from Lumos, had drawn 11,666 backers and raised $1,372,710 on Kickstarter. The Ultra project will be launched, as its funding has passed its goal of $60,000 and still has until July 20 to collect more. Among the helmet’s features are ...
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News briefsFitbit introduces suite to detect asymptomatic Covid-19 infection
Fitbit is introducing a new package of products, called Ready for Work, that combines the tracking of vital signs with a number of other services. According to a press release, the purpose is to help employees check their state of health to determine whether they should go to work or ...
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News briefs
More insulation options from Thermore
Thermore has expanded its line of blow-in Ecodown fibers, offering five different options in terms of weights and thicknesses with its heat-regulating technology. That includes a new Ecodown Fibers Light version, which provides a soft, ultra-light and packable insulation that is said to be 20 percent warmer than comparable products. ...
