More about brands – Page 32
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News briefsPolar expands into algorithm business as ingredient brand
Fitness software and product supplier Polar has launched a new website dedicated to the selling and licensing of its algorithms. The company offers full-service partnerships, from the configuration and implementation of algorithms into devices to marketing support, assisted by a dedicated team at Polar. The new offering is aimed at ...
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News briefsAdidas x Burning Cart Society explore new paths on the green
Adidas has launched a new capsule golf apparel collection created in collaboration with the Burning Cart Society, a project that promotes better access to the sport of golf and a purist approach to golfing – without carts. The limited-edition collection is part of the Adidas Adicross range and features unisex ...
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News briefsPuma and June Ambrose celebrate women in co-branded collection
Puma and creative director June Ambrose launched their first co-branded collaboration, “Keeping Score.” The 20-piece collection of apparel, footwear and accessories celebrates Ambrose’s career and impact within hip-hop and fashion, and is meant to encourage women to “keep score” of their wins. Ambrose joined Puma in 2020 as the creative ...
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News briefsCastore and Feyenoord Rotterdam announce kit and retail deal
Castore is making its debut on the Dutch football market. The British sportswear brand has announced a multi-year kit and retail partnership with Feyenoord Rotterdam, becoming the club’s official kit and retail partner from the 2023/24 season onwards. Feyenoord Rotterdam competes in the Eredivisie, the top tier in Dutch football. ...
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News briefsPro pádel league to open 2023 in Qatar
Premier Padel is opening its 2023 season with the Ooredoo Qatar Major, from Feb. 26 to March 5 at the Khalifa International Tennis & Squash complex in Doha. There will be live coverage in Latin America and the Caribbean (on ESPN), in Europe (Sky Sports, Viaplay and Canal+), in the ...
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News briefsAdidas and Bollywood star team up to challenge Indian stereotypes
Source: Adidas Originals Ranveer Singh Adidas Originals has unveiled a new campaign for the Indian market featuring existing brand ambassador and Bollywood star Ranveer Singh. With this move, Adidas aims to bring back the streetwear mentality to elite fashion and “democratize access to culture and empower the ...
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ArticleInt'l Cricket Council tops social media ranking among sports federations
BCW Sports has released its “2022 International Sports Federations Social Media Ranking,” published annually since 2016.
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News briefsOn unveils global running event series
Swiss sports brand On has announced its own global running event series, called “On Track Nights.” The series will span three continents and five cities. On Track Nights will kick off in Los Angeles with the Track Fest in early May, followed by the Night of 10k PBs in Highgate ...
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News briefsParkrun wins Brooks as global footwear partner
Brooks, a Parkrun partner in the U.K. and Ireland since 2020, is extending the partnership to all Parkrun territories as the organization’s new global footwear partner and also becoming a presenting partner in the U.S., Netherlands and Germany. Over the past three years, Brooks has visited dozens of Parkrun sites, ...
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ArticleCan fashion weeks replace trade shows?
Fashion Weeks are just around the corner. Could they replace trade shows as the most important dates in the industry? We take a closer look.
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News briefsLacoste launches new logo for Medvedev’s line
Source: lacoste.com Lacoste has launched a new signature logo for brand ambassador Daniil Medvedev. The French sportswear unveiled the personalized logo at the Australian Open 2023, the first Grand Slam tennis tournament of the year, where Medvedev is wearing a dedicated co-branded collection that comprises a polo ...
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News briefsAdidas presents its first collection for Italian national football team
As the new official partner of the Italian Football Federation (FIGC) and supplier of all Italian national teams (men’s, women’s, youth, futsal, beach soccer and e-sports), Adidas has now unveiled its first collection of products for the teams, created in collaboration with FIGC. Much of the collection’s design is inspired ...
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ArticleGorpcore: The trend that could be bigger than athleisure
Gorpcore: the trend you may have missed and the huge potential it holds for performance brands. We explain it and evaluate its potential.
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SponsoredBosideng’s award-winning fabrics and products
The persistent pursuit of performance and sustainability is how the Chinese down jacket specialist drives innovation
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News briefsAdidas launches new sportswear for women, backed by research
Adidas has expanded its women’s sportswear portfolio with new high-performance bras and leggings to offer women more purposeful and better performing sports underwear. The new collection was developed in collaboration with professor of sports science and physiological advisor to elite athletes, Jason White, and professor Joanna Wakefield-Scurr, head of the ...
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News briefsPuma named Global Top Employer 2023
Puma has been awarded the title ”Top Employer 2023” globally as an employer, receiving the award for four regions and 22 countries. The award, which is preceded by an extensive survey by the Top Employer Institute, was given to Puma for the first time in North and Latin America, while ...
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ArticleDiscovery and EBU obtain European media rights for 2026-2032 Olympics
Following a tender by the International Olympic Committee (IOC), the European Broadcasting Union (EBU) and Warner Bros. Discovery have submitted and now won a joint bid to acquire all media rights for 49 territories in Europe for the XXV Winter Olympic Games Milan-Cortina 2026, the Games of the XXXIV Olympiad ...
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News briefsAdler is the new main sponsor of European League of Football
After the Zeitfracht Group was already presented as the main partner until 2024, the group’s Adler Mode brand will also be integrated into the sponsorship portfolio of the European League of Football (ELF) as a main sponsor of the leading European American football league. Adler operates more ...
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News briefsNike to renew sponsorship early to end UK Athletics' financial troubles
The Times reports that Nike and UK Athletics are close to extending their sponsorship deal for another ten years. The agreement, which currently runs until 2030, would therefore expire in 2040. The new agreement reportedly involves an up-front payment of future earnings from Nike to UK Athletics. The cash injection ...
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News briefsWilson signs first head-to-toe brand ambassador
Wilson Sporting Goods has signed up professional tennis player Marta Kostyuk as its first head-to-toe (rackets, footwear and apparel) Wilson advisory staff member. The 20-year-old Ukrainian rising tennis star has career-high rankings of 49 in singles (Feb. 2022) and 39 in doubles (Sept. 2022). She recently made the quarterfinals at ...
