More about brands – Page 4
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ArticleThe New Creative Collectives: a strategic shift in outdoor and sports culture
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands fully embrace this transforming consumer landscape. In this last out of four articles Ekström explains why Creative Collectives are a key to the active consumer.
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ArticleFrom Fandom to Fundom: transforming brand engagement
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In our mini-series brand strategist Fredrik Ekström explains the transformation of the consumer and in this third out of four articles introduces the expression of “Fundom” and what it means for brands.
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ArticleBrand activism: The strategic imperative of “what” over “why”
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands get their positioning right and evolve a deeper relationship with their customers. In this first out of four articles Ekström explains why the “what” is nowadays more important than the eternal “why”.
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C-Suite InterviewArena CEO Peter Graschi: “I am sure that swimming is becoming more and more popular”
We spoke to Peter Graschi about the importance of major sporting events, what this means for the marketing, his predictions for the future of swimming and his plans for sustainability.
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News briefsFirst Peak Performance store in a classic shopping metropolis
After opening a handful of new stores worldwide, the company is now making its debut in the UK.
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ArticleEuro 2024 – The figures, the fans and the brands
Who were the fans of the Euro 2024 in Germany, how many games did they watch, and what companies did they associate with the tournament? YouGov asked a thousand people.
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AnalysisMarket analysis: The sports apparel market of 2023
Our annual summary of the sports apparel market brings you global revenue and market-share development and a regional breakdown of 29 companies.
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C-Suite InterviewHow Kevin Ross wants to increase Under Armour’s influence in Europe
Under Armour’s Senior Vice President and EMEA Managing Director talks about regional adaptions and the role of sportswear.
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News briefsUS brand Brendratti makes its European debut
The luxury clothing brand celebrates its debut on the continent from Italy.
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ArticleAsics tests production of customized on-demand insoles
Asics and Dassault Systèmes have opened a test studio near Paris to trial on-demand personalized insoles.
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ArticleUnder Armour’s Kevin Ross: “It’s about more than just the game”
Kevin Ross, SVP and EMEA Managing Director at Under Armour, discusses how the brand leverages sports for social impact, focusing on youth empowerment and community well-being. Discover how Under Armour’s initiatives and partnerships aim to prepare young athletes for success in life beyond sports.
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News briefsZanier Sport new European distributor for Le Bent
Australian outdoor accessory brand Le Bent has a new distributor in the EU and Switzerland in Innsbruck-based Zanier Sport. As a Climate Partner-certified glove brand, the Austrian family-owned company uses sustainable materials, among other things, to reduce the ecological footprint of its products and the company itself. A philosophy similar ...
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ArticleAnti-synthetics group forms in US Congress
The Congressional Slow Fashion Caucus was established in the US House of Representatives on June 27. Among its founding members are Marie Gluesenkamp Perez (Washington), Chellie Pingree (Maine), Sydney Kamlager-Dove (California), Grace Meng (New York), Julia Brownley (California) and Jerrold “Jerry” Nadler (New York) – all of whom belong to ...
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News briefsCrocs releases Comfort Report and extend net zero to 2040
Crocs has released its third annual Comfort Report, highlighting the company’s progress in corporate responsibility, including initiatives in social responsibility and sustainability. In the report, the company claims to have reached a “milestone” in material innovation by exceeding a monthly average of 20 percent bio-circular content in its proprietary Croslite ...
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ArticleAsics’ Gary Raucher: “Our role in society is inspire people to move”
SGI Europe spoke to Gary Raucher, Executive Vice President, Head of Product, Marketing, and Merchandising at Asics, about the brand’s influential role in promoting physical and mental health through sport.
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C-Suite InterviewPentland’s Simon Rowe: “We have a responsibility to drive change”
Pentland Brands is on a mission to get people moving. Discover how their sports brands like Speedo and Canterbury want to help 100 million people to be more active.
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ArticleDriven by purpose: the social impact of sport
Sport is a powerful force for positive social change, promoting inclusion, teamwork, and mental wellbeing. From grassroots initiatives to global campaigns, leading brands like Nike, Puma, and Adidas are using their platforms to foster community, support equality, and champion important social causes.
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ArticleWhich sports brands are among Time Magazine’s most sustainable companies?
Time Magazine and data intelligence platform Statista have created a list of what they consider the world’s most sustainable companies for 2024. So, how are sports brands, companies and retailers ranked? Several companies qualified for the list, and one brand performed so well in sustainability that it ranked third ...
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ArticleWFSGI CEO Emma Zwiebler: “We need to tackle the physical activity crisis by harnessing the power of our industry”
Physical inactivity is on the rise, posing a major threat to public health and the sporting goods industry.
