More about brands – Page 48
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News briefsClif Bar launches incubator, introduces dog snacks
Clif Bar & Company announced the formation of the Trailblazers Incubator, an internal new venture group designed to create breakthrough innovations and sustainable business opportunities. Based at Clif Bar’s headquarters in Emeryville, California, the Trailblazers team will primarily develop new growth strategies for Clif Bar. This includes expanding into new ...
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News briefsAdidas’ official World Cup match ball features connected ball technology
Adidas’ Official Match Ball of the FIFA World Cup™ 2022 (“Al Rihla“) will feature new technology that provides match officials with unprecedented data and information to make faster and more accurate decisions. As a result, Al Rihla will provide video match officials with accurate data in real-time. Combined with player ...
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News briefsPorsche Design partners with Head for new skis, safety gear and apparel collection
Porsche x Head The Stuttgart-based sports car manufacturer Porsche and Austrian sporting goods manufacturer Head are launching their first joint winter sports products with the start of the 2022 ski season. At the heart of the cooperation are two ski models with race ski-inspired constructions, featuring solid ...
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News briefsLille stadium will become the Decathlon Arena - Stade Pierre Mauroy
Following a vote at the European Metropolis of Lille (MEL) on June 24, the MEL and Decathlon have officially announced the signing of a five-year naming contract for the local Ligue 1 stadium. Currently called Stade Pierre Mauroy, in honor of the mayor of Lille from 1973 to 2001, the ...
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News briefsPuma returns to New York Fashion Week
After five years of absence, Puma will return to New York Fashion Week (NYFW) with Futrograde, an immersive sport and music runway show. The event is scheduled for Sept. 13 at 9 pm EST. The brand will showcase its men’s and women’s collections, including remixed retro signatures, upcoming collaborations, custom ...
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News briefsParis 2024 combines art and sport in its Cultural Olympiad
The Paris 2024 Organising Committee has launched its Cultural Olympiad, a program in which art and sport enrich each other and interact with the Paris 2024 Games. The Cultural Olympiad explores the connections between art and athletics and the values they share of excellence, inclusion, cultural diversity and universalism, among ...
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News briefsEverlast launches mobile fitness app for assisted home boxing workouts
New York-based boxing specialist Everlast is aiming for the home fitness community with the launch of Everlast Fitness, the only platform exclusively dedicated to boxing to date. Users have access to HIIT, cardio, core, plyometrics, strength and boxing workouts within the platform. These can be done with or without equipment ...
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ArticlePuma's top female footballers talk about “She Moves Us” ahead of Women’s Euro Championship
Several well-known female footballers spoke candidly about the sacrifices and challenges of being a female professional in a “She Moves Us” video talk for sports brand Puma: “I’ve had to challenge male standards just by being a football player. I think most people in the world see it as a ...
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News briefsBabolat expands Wimbledon sponsorship
Source: Babolat Babolat x Wimbledon Babolat is expanding a ten-year relationship with Wimbledon, becoming the tournament’s official racquet-stringer and official partner for racquets, bags and shoes. The resulting collection will include the Pure Drive Team Wimbledon racquet, the Jet Mach3 Wimbledon and SFX3 Wimbledon shoes, and various ...
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ArticlePuma signs deal with metaverse accessory craftsman
Puma has entered into a partnership with Wagmi-san, a self-described “craftsman” of accessories (virtual streetwear) for parent NFTs. Wagmi-san runs a virtual shop called 10KTF in a metaverse called Neo Tokyo. In previous reports – such as our recent story on Meta – we have the general ...
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Infographics & DataSales per employee in 2021
This exclusive chart and data can be downloaded by our Premium Members.
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News briefsPuma unveils new Serie A match football
Source: Puma Olivier Giroud with the Orbita Seria A Following the announcement in March that Puma will become the official technical partner of Lega Serie A, Puma and Lega Serie A have unveiled the Orbita, the new match ball to kick off the partnership. Serie A is ...
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C-Suite InterviewJeff Chen, CEO of NetVirta: “It’s about turning millions of dollars into cost savings”
In the current online and in-store technology race to help consumers get a better fit and simultaneously assist retailers in lowering their return costs from their customers’ ill-fitting online orders, Boston-based NetVirta thinks it has a leg, and an arm, up other rivals in the space. Pun intended.
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ArticleAnalysis: Sales per employee increased 18% in 2021
Aggregate, year-over-year employee growth at 19 sporting goods companies rose 9.7 percent in 2021 as average sales per employee (SPE) at these firms increased 18.4 percent to €390,000. These calculations were made after SGI Europe scoured annual reports for year-end employee counts, which often were detailed to include full-time employees, ...
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ArticleU.S. ban on imports from Xinjiang goes into effect
The Uyghur Forced Labor Prevention Act (UFPLA), prohibiting the import into the U.S. of products made by forced labor in Xinjiang, China, is now in force, under the oversight of U.S. Customs and Border Protection (CBP). The act was signed into law by President Joseph Biden on Dec. 23, 2021, ...
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ArticleMeta to sell name-brand avatar apparel
In January, Meta introduced its 3D avatars – already operative in its virtual-reality (VR) iteration – into Facebook, Messenger, Instagram Stories and direct messages (DMs). This month it is inaugurating the Meta Avatars Store, where users can purchase virtual apparel for their avatars from, so far, three name brands – ...
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News briefsHead by PowerBilt product line goes to market
American golf brand PowerBilt Holdings has announced that its collaboration product line with Head Sports is now available online and in leading golf stores. The new Head by PowerBilt product line consists of men’s and women’s complete packages, long and forgiving drivers, easy-hitting fairway and hybrid metalwoods, performance irons, classic ...
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News briefs
Macron announces new and extended partnerships in Europe
Macron will be the new technical kit partner of the Oxford United Football Club from the start of the 2022/23 season. The deal will see the Bologna-based sportswear firm produce the official kit and training wear for the club’s men’s, women’s and Academy teams until the summer of 2026. Furthermore, ...
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News briefs
Pádel Nuestro to sponsor WPT's first Finnish event
The Spanish specialty retailer Pádel Nuestro is the official sponsor of this year’s inaugural edition of the Tampere Exhibition, scheduled for June 30 to July 3 in Finland. This will be the farthest north the World Pádel Tour (WPT) has yet penetrated. The Scandinavian country is said to contain some ...
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News briefsHoka with new global marketing campaign
Hoka, a division of Deckers Brands, is launching a new global brand platform, Fly Human Fly. With the brand’s most comprehensive globally integrated marketing campaign to date, Hoka invites runners of all abilities to experience running as a place of joy, optimism and unlimited possibilities. Fly Human Fly is designed ...
