All News briefs articles – Page 249
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News briefs
France’s presidential candidates will present their sports policies in dedicated event
The next French presidential election is scheduled for April 10 and 24, 2022. The Maison du Sport Français in Paris will host a special event on March 17, inviting the presidential candidates to explain their respective sports policies. The event is co-organized by the French Olympic Committee (CNOSF) with the ...
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News briefsSportsShoes.com wants to become world’s most sustainable running retailer
Part of SportsShoes.com’s “Leave No Footprints” environmental and sustainability strategy was the plan to become carbon neutral, which the U.K. online retailer achieved last April. Now the company aims to become the world’s most sustainable retailer of running gear. To achieve this ambitious goal, it has commissioned British Midlands-based sustainable ...
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News briefs
Adidas supports young creators in London
Adidas has partnered with youth-led digital media platform Guap to launch an educational program called “The Originals Creator Network”. The 12-month initiative aims to connect young creators with industry experts and allows them to work live on Adidas Originals projects. The Originals store on Carnaby Street in London will serve ...
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News briefsPrada aims to score in digital gaming space with winter outfits for avatars
Prada has partnered with game developer Ubisoft’s multiplayer platform Riders Republic, an online game featuring action sports such as snowboarding, wingsuiting or mountain biking. The Italian luxury fashion brand has provided virtual skis, snowboards and bikes specially designed for the game, as well as sportswear that players can equip themselves ...
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News briefsLondon Sport partners with Decathlon
In a new partnership, Decathlon UK is joining the Sport Tech Hub, a program run by London Sport to make London “the most physically active city in the world.” Through the Sport Tech Hub, London Sport aims to bring the power of technological innovation to efforts to increase physical activity ...
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News briefsPortugal issues stricter regulations for the labeling of leather substitutes
The Portuguese government adopted new regulations (Decreto-Lei n.o 3/2022) at the end of January 2022 to label all textile products that are man-made to replace genuine leather and also established fines for companies that do not comply. The new law defines the term leather and specifies its use. Accordingly, the ...
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News briefsDecathlon positions itself as the “benchmark company” for padel sports
Decathlon Spain is determined not to miss the opportunities offered by the still trendy sport of padel. The retailer has announced that it wants to position itself as “the reference for padel players.” To that end, it is heavily promoting the D-Padel marketplace, which was originally created by employees of ...
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News briefsStudio Retail files for administration
British online retailer Studio Retail Group, known until mid-2019 as Findel plc, filed for administration – a British form of bankruptcy proceedings – for itself and Studio Retail Limited, its wholly-owned subsidiary, after failing to obtain a £25 million (€30m) short-term loan. The company also suspended its shares on the ...
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News briefsOutdoor Retailer could face boycott if it returns to Salt Lake City
Several outdoor companies announced Monday they would boycott the Outdoor Retailer (OR) trade show events if they were moved from Denver to Salt Lake City. Their reasoning is that they suspect the Utah state government has unacceptable plans for some state national monuments and public lands. The announcement came after ...
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News briefsSympatex strengthens footwear business with new hire
Christoph Alexander Schnell will join Sympatex in February as business development manager for the footwear segment. A trained shoe technician, he has designed formative projects at various companies, including Adidas and Puma. He was also involved in designing the first fireproof footwear for Formula 1. With his developments in the ...
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News briefsNew Bleckmann distribution center opened in the U.K.
Bleckmann, a leading Dutch provider of supply chain management services to the fashion and lifestyle market with customers such as Gymshark and Superdry, among many others, has opened a new fulfillment center in Lutterworth, its fourth location in the U.K. The brand new building at Magna Park has a floor ...
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News briefsPeloton’s new CEO contradicts sale rumors
The Verge reports that Peloton’s new CEO, Barry McCarthy, has denied the rumors about the sale of the company in an interview with the Financial Times. The company faced rumors after missing Wall Street projections and laying off 2,800 employees. McCarthy told FT that he wouldn’t move from California to ...
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News briefsSport 2000 GmbH with new management duo
Source: Sport 2000 GmbH Dominik SOlleder On May 1, 2022, Dominik Solleder will become the new co-managing director of Sport 2000 GmbH, the Sport 2000 licensee for Germany, Switzerland and the Benelux countries, alongside Margit Gosau. Hans-Hermann Deters, in this position since 2014, will leave the company ...
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News briefs
Paris 2024 announces departure of its chief commercial officer
Marlène Masure will be leaving her position as director of partnership and business development (chief commercial officer) on the Paris 2024 Olympic and Paralympic Games Organising Committee (COJO) in March “to pursue a new professional opportunity.” Her role, which she had taken over in April 2019, has now been split ...
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News briefs
Asics and Zwift join forces on digital running experiences
Asics and Zwift have announced a partnership on the development of inspiring running experiences to help runners achieve their goals. These experiences will include an in-game run training program, scheduled to be released in June of this year. Runners will train on the Zwift platform with avatars resembling Asics athletes. ...
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News briefsSkechers teams up with Willie Nelson
Skechers was represented on the biggest advertising stage in the world – the Super Bowl – by one of the greats of the U.S. music scene, Willie Nelson. The new global campaign kicked off on Super Bowl LVI Sunday with the artist appearing in two commercials filmed at his Luck ...
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News briefsHugo Boss invests in HeiQ Aeonic, Lycra opts for exclusive distribution rights
The German luxury fashion brand Hugo Boss AG has invested $5 million in HeiQ AeoniQ LLC (a wholly-owned subsidiary of London-listed HeiQ Plc) and an additional $4 million based on performance milestone agreements. Boss is the first company to acquire shares in the new continuous cellulosic yarn that is being ...
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News briefsKlarna and Good On You make sustainable products suggestions
Klarna, the Swedish retail banking, payment and shopping service, in collaboration with Good On You, has unveiled its first set of sustainable collections in the Klarna app that can be shopped on an ongoing basis. Good On You is a platform for rating the sustainability of fashion brands. Using more ...
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News briefsPracticing yoga in the Metaverse with Alo
Alo, a yoga brand founded in Los Angeles in 2007, has just entered the Metaverse with the launch of an “immersive wellness experience” on Roblox, an expansive global platform that brings together a worldwide community through shared virtual encounters. The virtual Alo Sanctuary is a place designed to serve as ...
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News briefsKettler launches fitness app
Fitness equipment provider Kettler, whose licensing rights have been held by Swiss distributor Trisport since 2019, wants to get involved in the (paid) connected fitness sector. For this purpose, it just launched the new English-language HOI by Kettler Fitness App, which customers can test for free until May 2022. Access ...
