All News briefs articles – Page 507
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News briefs
Adidas has launched a new global campaign under the tagline...
Adidas has launched a new global campaign under the tagline “See Creativity,” as part of a broader marketing program that started in December under the title “Here to Create.” A video shows female athletes who show their creativity by being daring and confident in their different sports activities.
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News briefs
Jeff Bezos, founder and chief executive of Amazon, has overtaken...
Jeff Bezos, founder and chief executive of Amazon, has overtaken Bill Gates as the wealthiest individual in the world, according to Forbes, with a personal net worth of $127 billion. He is also the first one to have reached a personal wealth of more than $100 billion. Bezos, 54, owns ...
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News briefs
X-Technology has announced a long-term partnership with Intersocks for the...
X-Technology has announced a long-term partnership with Intersocks for the production of its technical X-Socks line, effective with deliveries in January 2019, following the termination of its collaboration with Trerè Innovation for the production and sale of that line and the X-Bionic collection of sports garments. As reported in our ...
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News briefs
Stefan Jentzsch announced that he will resign as a member...
Stefan Jentzsch announced that he will resign as a member of Adidas' supervisory board at the company's annual meeting on May 9. He has been serving on the board since Nov. 7, 2007. At its latest meeting on March 6, the board decided to propose Frank Appel as his successor. ...
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News briefs
Pentland Brands has announced that charity projects will have until...
Pentland Brands has announced that charity projects will have until April 20 to apply for funding and become part of its new corporate charity partners. The company said particular attention will be given to supporting projects that inspire people to become more active as well as projects that are meant ...
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News briefs
Lotto has announced “Life's for living” as the tagline for...
Lotto has announced “Life's for living” as the tagline for its spring/summer 2018 campaign. Lotto's Life's collection is a range of footwear and apparel dedicated to being active both in sporting activities and elsewhere. The multi-channel advertising campaign will be featured across multiple digital media, including the launch of a ...
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News briefs
Dakine has announced the launch of a new brand campaign,...
Dakine has announced the launch of a new brand campaign, entitled Fear the Known. The campaign is meant to encourage consumers to break free from their daily routine and seek new adventure, across different sports. The new brand motto will be carried across categories and seasons, the company said.
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News briefs
Antoine Tinel, formerly in charge of international sales at Le...
Antoine Tinel, formerly in charge of international sales at Le Coq Sportif, has become sales and marketing director at The Lifestyle Company, a French fashion distribution firm. Le Coq had appointed Tinel just over two years ago to handle the French brand's business in international markets, consisting of 30 distributors, ...
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News briefs
VF Corp. has appointed Velia Carboni as chief digital officer,...
VF Corp. has appointed Velia Carboni as chief digital officer, a new position which has been created by the company in view of expanding its investments across its digital platform. Carboni will report directly to Steve Rendle, the group's chairman, president and chief executive. She will serve on VF Corp.'s ...
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News briefs
The proxy fight around Newell Brands is heating up, with...
The proxy fight around Newell Brands is heating up, with Starboard Value nominating two additional directors to a full slate that it is proposing for election at the company's annual meeting. The hedge fund's statement came after the company announced on Feb. 22 a “refreshment” of its board of directors, ...
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News briefs
The Italian sporting goods industry association, Assosport, organized a few...
The Italian sporting goods industry association, Assosport, organized a few days ago an event in Treviso involving 12 Italian producers of bicycles and related products and 32 foreign buyers selected and invited by Ice, the Italian export promotion agency. The buyers came from Switzerland, Spain, the Netherlands, the U.K., Poland, ...
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News briefs
Interski has become the new distributor of Falke products in...
Interski has become the new distributor of Falke products in Sweden, starting with orders for the next autumn/winter season The German brand of socks was previously sold in Sweden by Matthew Wise, who has decided to leave the sporting goods industry.
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News briefs
Globeride reported a big increase in comprehensive net income to...
Globeride reported a big increase in comprehensive net income to 3,576 million yen (€27.1m-$33.6m) for the first nine months of its financial year as compared to ¥587 million in the year ago period, as lower foreign exchange losses and the settlement of a patent issue led to an increase of ¥2.5 ...
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News briefs
Munich, the Spanish brand of sports and lifestyle footwear, has...
Munich, the Spanish brand of sports and lifestyle footwear, has opened its 9th store in Barcelona, raising the number of directly operated stores in Spain to 15. Located in the Splau di Cornelià shopping center in the district of Llobregat, the 45-square-meter experiential store makes use of methacrylate to spread ...
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News briefs
Fjällräven has decided to make a strategic change in distribution,...
Fjällräven has decided to make a strategic change in distribution, investing more in retailers classified as specialized outdoor stores, where it believes that it can offer better support. The brand will review the channels in which its products are sold, with major changes coming in Sweden, the rest of Europe ...
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News briefs
Gore-Tex has enlisted a Norwegian singer and composer, Sigrid, as...
Gore-Tex has enlisted a Norwegian singer and composer, Sigrid, as its new brand ambassador. It says it selected her to appeal to a younger and more urban consumer target. The 21-year-old artist, who won this year's BBC Sound Award, recently participated in the launch of the Gore-Tex Infinium range of ...
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News briefs
Confirming the rulings of lower courts, Europe's General Court in...
Confirming the rulings of lower courts, Europe's General Court in Luxemburg has backed Adidas' opposition to an attempt by another company, Shoe Branding Europe, to register a two-stripe trademark in Belgium. Adidas had no comment. The legal dispute started in 2009 when Shoe Branding filed its first application for the ...
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News briefs
Karstadt Sports has opened corners for Reebok with special workout...
Karstadt Sports has opened corners for Reebok with special workout areas for customers at its stores in Munich's Stachus area and on Essen's Limbecker Platz. A dedicated website and a social media campaign will promote the initiative as part of the brand's “Reebok Experience.”
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News briefs
Sports Direct International (SDI) raised its stake in Debenhams to...
Sports Direct International (SDI) raised its stake in Debenhams to nearly 30 percent, the threshold at which it would have to make a formal takeover offer for the department store group. Instead, SDI reportedly said that it wanted to form a tighter strategic partnership with Debenhams, as it increased its ...
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News briefs
The surfing division of the Lafuma group, which is essentially...
The surfing division of the Lafuma group, which is essentially represented by Oxbow, raised its turnover by 6.0 percent to €26.8 million last year, while its operating profit moved up by 14.2 percent to €5.8 million. The French company described this as a significantly positive performance, with a return to ...
