News Briefs – Page 27
-
News briefsLondon eyes 2040 Olympic bid
The London Mayor would like to establish London as the global sports capital.
-
News briefsSpeedo and the German Swimming Federation extend their partnership
The collaboration is set up for five years and will run through 2029.
-
News briefsUS sneaker industry appeals to Trump in letter: ‘Spare us from tariffs’
The letter supports a petition signed by such brands as Nike, Adidas, Saucony, Puma and Crocs.
-
-
News briefsMizuno USA has a new Associate Marketing Manager
Mizuno USA promoted Will Cutler to associate marketing manager of its running division on May 1.
-
News briefsDP World Tour adds $4m Indian event
The new DP World India Championship is expected further to popularize the sport of golf in the country.
-
News briefsNew Balance announces kit deal with Atalanta
The brand has agreed on a multi-year agreement with the Italian Serie A team.
-
News briefsNew Category Management Leader at Intersport Germany
Sascha Groß, a former Adidas executive, will lead a key division for Intersport Deutschland, signaling a push for a stronger product strategy.
-
News briefsVF confirms 400 more layoffs
VF Corp. has confirmed that 400 more employees will lose their jobs; the layoffs will take place throughout the Americas, Europe, and Asia regions.
-
News briefsA ‘Sporttech Pavilion’ at Techtextil India 2025
The trade show’s new dedicated area will showcase sports and activewear textiles and accessories.
-
News briefsInnovative Eyewear introduces Reebok Smart Eyewear
This AI-integrated eyewear range is designed for sports environments and outdoor activities.
-
News briefsBasicNet Q1 revenues fall 3.3% amid ‘unstable’ geopolitical and macroeconomic landscape
Consolidated first-quarter revenues to €98.3 million for the Italian group, which owns Kappa, Superga, and Sebago.
-
News briefsThe next Daily Newsletter from SGI Europe will be published on May 2
The SGI Europe Daily Newsletter will be suspended on Labor Day, a public holiday celebrated in most of the world.
-
News briefsDecathlon partners with Tata Cliq Fashion to bolster e-commerce presence in India
Tata Cliq Fashion will host Decathlon’s portfolio of over 5,000 products across 60 sports categories.
-
News briefsAdidas steals GM of basketball from Puma
Max Staiger will fill the role left vacant by Eric Wise, who stepped down from his position in February.
-
News briefsEngland Rugby confirms Castore as Official Technical Kit Partner
England Rugby and Castore have announced a new long-term partnership.
-
News briefsFormer Puma and Nike exec joins wearable tech brand
Hubertus “Bert” Hoyt, with 22 years at Nike, joins DBIO.
-
News briefsSamsung and Google to release their own smart glasses and platform
Google is working with Samsung and Qualcomm on an Android variant that will combine augmented and virtual reality with AI.
-
News briefsJackpot for Adidas – new store in Vegas
Adidas is making its presence known in the city, establishing a flagship on – where else? – the Strip.
-
News briefsVietnam textile recycling plant planned by Syre
The textile recycling company is planning a gigascale plant in Vietnam, backed by strong local and government support.
