All NFL articles
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ArticleNFL owners approve three partial sales
NFL owners approve equity deals for the New York Giants, New England Patriots, and San Francisco 49ers, marking the league’s continued embrace of private investment in franchises.
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News briefsLululemon x NFL premium fan gear debuts
Lululemon enters the sports-fan market with its first NFL-licensed collection, partnering with Fanatics to bring premium gameday wear to all 32 teams. Collection available as of Oct. 28.
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News briefsNFL to expand into flag football
The National Football League will establish professional leagues for men’s and women’s flag football.
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ArticleNew England Patriots to sell 8%
The New England Patriots, of the National Football League (NFL), are putting an 8 percent stake up for sale, according to Sports Business Journal (SBJ). The team is at present owned in its entirety by Robert Kraft, founder, chairman and CEO of The Kraft Group. According to SBJ’s sources, there ...
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News briefsFanatics expands its partnership with the NFL
The merchandise giant has become the official partner of the NFL’s upcoming 2025 games in Dublin and London.
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ArticleNew York Giants to sell 10% for $1bn
If the deal goes through, this will be the NFL’s most expensive minority stake yet.
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News briefsFanatics launches advertising division ahead of NFL season
The digital sports platform teams up with veteran exec Jeremi Gorman to drive new ad strategies across commerce and content.
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News briefsNFL extends Microsoft partnership for AI integration
The US American football league expands its collaboration with a tech company to bring AI tools onto the sidelines and into club operations.
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News briefsNFL has benched the chain gang
The National Football League (NFL) did away with the chain gang – the team of officials who, with a literal chain, measure out ten-yard gains for the team on offense – for its Hall of Fame game on July 31 in Ohio. The only thing measuring first downs that day, ...
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News briefsChampion inks NFL deal
Champion has secured the rights to produce licensed apparel for the NFL.
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News briefsUnder Armour and NFL join forces again
Company and league have been apart for five years.
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ArticleNew York Giants looking to sell a stake?
The stakes must be of at least 3 percent and of no more than 10 percent, and no more than 10 percent of a team’s equity may be held by private equity in any combination of stakes.
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News briefsNFL to play first regular-season game in Ireland this year
The game is part of the NFL’s ongoing commitment to global expansion.
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News briefsThe NFL will play regular season games in Melbourne
This new multi-year commitment, part of the league’s ambition to accelerate international growth, will begin in 2026.
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News briefsNFL Christmas Day games on Netflix attract over 30 million global viewers
2024 was Netflix’s most-watched Christmas Day ever in the US, said the broadcaster, and viewers from 218 countries and territories overall watched at least one of the games.
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News briefsFootball apparel market to grow at 5.8% CAGR from 2025 to 2029, according to new report
Demand for jerseys worn by popular players drives market growth, with endorsement deals between brands and these players further boosting sales.
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News briefsDeltatre appoints new Head of Sports for the Americas
Broadcast and streaming company Deltatre has appointed Charlie Mitchell as Head of Sports for the Americas, reinforcing its commitment to the U.S. sports market.
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News briefsNike and NFL extend sponsorship deal through 2038
Nike has been busy signing teams and athletes since the new CEO Elliot Hill started in October. The latest signing is with the NFL.
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