All NFL articles – Page 2
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News briefsFormer UK Sports Minister joins Hanover Communications
Source: Hanover Dame Tracey Crouch Hanover Communications, one of EMEA’s leading strategic communications consultancies, announced the recruitment of former UK Sports Minister Dame Tracey Crouch to help drive the global growth of its fast-growing sports offering. For many years, Hanover has advised the biggest names and brands ...
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News briefsNew Balance introduces its first American football cleats
Source: New Balance NB Fortress New Balance is introducing two football franchise models, the NB Prodigy and the NB Fortress, which were first revealed in April at the 2024 NFL draft in Detroit. The brand said the two models were created based on years of athlete insight ...
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ArticleSports fashion giant rises as New Era takes over ’47
New Era and ’47, a privately held premium sports lifestyle brand, have announced an agreement under which New Era acquires ’47.
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News briefsAdidas adds NFL rookies to athlete roster
Adidas boosts its athlete lineup with rising NFL stars Xavier Legette, Adonai Mitchell, Rome Odunze, and Michael Penix, Jr. just ahead of the NFL draft. Chris McGuire, Adidas vice president of Sports Marketing, expressed excitement about the new additions: “Rome, Michael, Adonai, and Xavier are among the most promising prospects ...
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News briefsNew Balance signs Marvin Harrison Jr. ahead of NFL Draft
Source: New Balance New Balance has added wide receiver Marvin Harrison Jr. to its roster of athletes in anticipation of the 2024 NFL Draft. Harrison Jr., who played college football at Ohio State, earned All-American honors twice and clinched the prestigious Fred Biletnikoff Award in 2023 for ...
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News briefsKanye West spent $7 million on Super Bowl commercial, $0 on production – and it worked
In many ways, Super Bowl commercials are just as much a spectacle as the game itself. These ads are scrutinized every year, and for those not fully invested in the sport, they add an extra layer of enjoyment. They could also be a part of the reason why this year’s ...
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News briefsSuper Bowl LVIII breaks TV records with thrilling showdown and star-studded lineup
Super Bowl LVIII, played at Allegiant Stadium in Las Vegas, has rewritten the TV viewership playbook in the US. CBS, under Paramount’s ownership, hosted the game, attracting an astounding average of 123.4 million viewers. This figure surges past the previous record set by Fox during Super Bowl LVII, in 2023, ...
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News briefsAdidas Drops Mahomes 2, the famous QB’s latest collection
The timing couldn’t be better, could it? Adidas and Patrick Mahomes have just unveiled the Mahomes 2, the next installment of the quarterback’s signature footwear and apparel collection. This collaboration marks the second time Mahomes and Adidas have joined forces since their initial launch, in August 2021, ...
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News briefsHanover Communications launches Hanover Sport
Hanover Communications, a London-based communications and public affairs consulting firm, has announced the launch of Hanover Sport, to consolidate its sport-related offering. Rebecca Hargreaves, former Director at The Playbook, has been appointed as the first Director of Hanover Sport. Hargreaves has more than 15 years of experience with sports brands ...
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News briefsNike commits $3.2 million for indigenous youth
Nike is partnering with NFL clubs to help Native Americans and Indigenous youth become involved in football. Through Nike’s five-year, $3.2 million commitment, each NFL club can receive $20,000 per year to collaborate with local indigenous non-profits and other organizations and support football-based programs for young people in Native American ...
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News briefsNFL returns to Europe, first match in South America
By now, we’ve grown accustomed to the National Football League (NFL) crossing the Atlantic to cater to the league’s European fans. This trend continues into the next season as it’s now confirmed that the Chicago Bears and Minnesota Vikings will face off at Tottenham Hotspur Stadium; the Jacksonville Jaguars are ...
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ArticleSurface-analysis company gets a funding boost
Raw Stadia, a Belgo-British company that produces a computer system for the analysis of natural playing surfaces, has raised €1.5 million in a funding round from such investors as LRM, Noshaq, LeanSquare, the former footballer Jan Vertonghen and the entrepreneur Bart Claes, CEO of JBC. According to Raw Stadia’s co-founder ...
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News briefsNFL keeps looking across the pond
America’s professional league for American football, the NFL, announced back in May that it would be shifting five games in the regular season to Europe for its International Series of 2023. These will be taking place in October and November, with three games in London and two in Germany. The ...
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ArticleFormer Decathlon Partnership Director joins Wasserman
Source: Wasserman Wim Mathues Global sports, music and entertainment agency Wasserman has appointed former Decathlon Partnership Director Wim Mathues as SVP of Brands and Properties in Belgium and the Netherlands. The appointment is the latest step in the agency’s growth strategy in Europe and follows the acquisition ...
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![Fanatics_FexPro_Lockup_Logos_Only_02[31677]](https://d1f00kj7ad54bu.cloudfront.net/Pictures/100x67/4/6/4/27464_fanatics_fexpro_lockup_logos_only_0231677_348793_crop.jpg)
News briefsFanatics acquires Latin American wholesaler
Fanatics, a global digital sports platform and leading provider of licensed sports merchandise, has completed the acquisition of Fexpro, a Panama-based leading wholesaler of licensed sports merchandise and branded apparel in Latin America, on undisclosed terms. Fexpro is the Latin American NFL, NBA and MLB licensee and also the licensee ...
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News briefsNFL expands its Global Markets Program to new European markets
The National Football League (NFL) has announced the growth of its Global Markets Program, with new markets and new clubs set to participate in 2023. Twenty-one clubs will now participate in the program in 2023 across 14 international markets, up from 19 participating clubs in ten countries in 2022. The ...
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News briefsNew Balance teams up with gaming platform Rival
New Balance is joining forces with gaming platform Rival to give the gaming community special access to the brand through athletes, ambassadors, exclusive products and unique experiences. This spring, New Balance will launch its presence on Rival through a Rocket League tournament. Gamers and fans of the brand will compete ...
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Infographics & DataAverage cost of a 30 second Super Bowl commercial in the U.S. 2002 to 2023
Found out how dramatically the cost of advertising at the Super Bowl has increased in our latest graphic.
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News briefsRihanna wears Salomons for Superbowl show
Singer Rihanna wore Salomons as she performed a highly-anticipated set for the famous half-time show at the 2023 Super Bowl LVII. The distinctive red sneaker worn by the megastar is part of a November 2022 collaboration between fashion brand MM6 Maison Margiela and Salomon. The MM6 Maison Margiela x Salomon ...
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News briefsIdris Elba’s Don’t Stab Your Future launches new charity Nike Air Force One
Idris Elba’s non-profit apparel brand Don’t Stab Your Future has designed an exclusive variation of the Nike Air Force One in collaboration with NFL coach Aden Durde as part of the NFL’s My Cause My Cleats initiative. The shoe features the words “Don’t Stab Your Future” on the Nike swoosh ...
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