All NFT articles – Page 2
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ArticleNike to launch new digital member platform called .Swoosh
Nike has developed a blockchain-based platform to serve as a “home” for all of its virtual creations – that is, “interactive digital objects such as virtual shoes or jerseys” for wearing “in digital games and immersive experiences.” In other words, NFTs. Nike has instituted a blog on ...
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News briefsAsics releases USDC-only, NFT-linked running shoe
Pre-orders are almost closed – they’re running on Nov. 4-9 – for the Asics running shoe designed “to get the Web3 community moving” and for sale only in exchange for the digital currency known as USDC. USDC (U.S. Dollar Coin) is a digital currency of the so-called ...
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News briefs70-year-old Moncler mints NFTs
Moncler has established a partnership with Arianee, a web3 specialist, with whose help the Italian brand has released three series of NFTs: 500 tokens associated with the platinum-color version of the Moncler Maya 70 jacket, 500 for visitors to Moncler’s various “Extraordinary Expedition” exhibitions (in New York, London, Seoul, Tokyo ...
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News briefsEverlast launches mobile fitness app for assisted home boxing workouts
New York-based boxing specialist Everlast is aiming for the home fitness community with the launch of Everlast Fitness, the only platform exclusively dedicated to boxing to date. Users have access to HIIT, cardio, core, plyometrics, strength and boxing workouts within the platform. These can be done with or without equipment ...
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ArticlePuma signs deal with metaverse accessory craftsman
Puma has entered into a partnership with Wagmi-san, a self-described “craftsman” of accessories (virtual streetwear) for parent NFTs. Wagmi-san runs a virtual shop called 10KTF in a metaverse called Neo Tokyo. In previous reports – such as our recent story on Meta – we have the general ...
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ArticleMcKinsey surveys the metaverse
This month, McKinsey released a report titled “Value creation in the metaverse” to clarify what the metaverse is and what it means for business. By the consultancy’s calculations, the metaverse drew $13 billion in venture capital and private equity last year and has drawn more than $120 billion this year. ...
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News briefs
StockX defends itself against Nike
While online resale platform StockX continues to claim that Nike has a fundamental misunderstanding of NFT, as it originally argued, the company defended its anti-counterfeiting measures in response to Nike’s amended complaint. In a June 6 filing, StockX said the platform has one of the strongest authentication processes in the ...
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News briefsAltered State Machine announces first metaverse AI boxing game
Altered State Machine (ASM), the specialist in artificial intelligence on the web3, in collaboration with Muhammad Ali Enterprises and Authentic Brands Group (ABG), has announced details of “Muhammad Ali - The Next Legends.” In the world’s first metaverse boxing game, thousands of unique boxers will train and compete in NFT ...
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News briefsAdidas Originals introduces custom metaverse avatars
Adidas Originals is launching the “world’s first personality-based AI-generated avatar creation platform.” In the German brand’s summation, the “web experience” favors “individual personalities” over “physical appearances.” Customers fill out and submit a questionnaire, one of whose questions asks for a favorite OzWorld sneaker silhouette. The platform will then “translate the ...
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ArticleStockX claims Nike lawsuit mischaracterizes Vault NFTs
On March 31, StockX published a revision of its previous statement, from Feb. 8, on Nike’s lawsuit – filed on Feb. 3 – over the collectibles-trading company’s so-called Vault NFTs. Both statements are available online. StockX began as a marketplace for second-hand collectible items, notably sneakers, with an authentication service ...
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ArticleRens enters the metaverse with carbon-neutral NFTs to mark the launch of “coffee hoodie”
Rens, a Finnish sustainable fashion startup founded in 2018 by Vietnamese sneakerheads Jesse Tran and Son Chu, is adding a vegan athleisure hoodie to its successful collection made from coffee grounds, recycled plastic and bamboo viscose. The sneaker label launched in 2019 with its climate-neutral certified coffee waste and recycled ...
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ArticleNike sues StockX, and explores the nature of NFTs
The age-old philosophical debate over the nature of simulacra has found new life in new forums: the metaverse, where big brands have been recreating their products in virtual form, and the courts, where those same brands are now clashing with other business entities over the realities, virtual and other, of ...
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Short stops
Jan. 25 Short Stops – Bollé - Escalade – Jack Wolfskin - Kanye West – Nike - Polygiene
Corporate: +++ Polygiene announced that the takeover of the SteriTouch business via Addmaster has been completed +++ Escalade has completed the acquisition of Brunswick Billiards +++ Jack Wolfskin, the German outdoor brand owned by Callaway Golf, has redesigned its logo and reveal a new strategic brand reset (more ...
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News briefs
New Balance extends its trademarks into the metaverse
Joining Nike, Adidas, Puma and Under Armour in their journeys into the metaverse, New Balance has filed trademark applications in the U.S. to extend its brand into virtual merchandise and services, including virtual footwear, apparel, sports bags, equipment and accessories. The three applications cover the New Balance trade name as ...
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News briefs
UA releases its first NFTs
Like Nike and Adidas before it, Under Armour is embracing non-fungible tokens (NFTs). The American sportswear company has released 2,974 of them, each a digital replica of the Genesis Curry Flow shoe that Steph Curry was wearing on Dec. 14, when he broke the NBA’s record for total three-point shots. ...
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ArticleAdidas releases its first NFT collection
As we reported earlier this month, Adidas has struck deals with three producers of non-fungible tokens (NFTs) on the Ethereum blockchain: Bored Ape Yacht Club (BAYC), gmoney and PUNKS comic. The fruit of those initiatives, a first collection of NFTs under the Adidas Originals brand of lifestyle products is slated ...
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ArticleNike acquires a London-based digital assets producer, RTFKT
Nike has acquired RTFKT (pronounced “artifact”), which the sportwear giant describes in its press release as delivering “next generation collectibles that merge culture and gaming.” The terms of the deal will not be disclosed, said NIke. Founded as a company as recently as January 2020 – by Benoit Pagotto, ...
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News briefs
Kickz invests in NFTs via The Football Club
Kickz, the German sneaker and streetwear retailer, is planning a cooperation with a German startup, The Football Club (TFC), that specializes in NFTs. TFC, a Munich-based crypto-soccer-platform that is currently in beta test mode, claims to be the world’s first app-based provider of NFT games. Run by Ante Kristo, TFC ...
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News briefs
Asics to auction NFTs
Resorting to blockchain technology, Asics is auctioning its first NFT collection of non-fungible tokens, alias NFTs. Called Asics Sunrise Red, the collection comprises 189 NFTs around nine “digital footwear products,” among them the Gel-Lyte III, Gel-Quantum 360 and Metaracer, as well as flip-flops and sandals. The nine models will have ...
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