All NFT articles
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ArticleAdidas releases its first physical shoe out the metaverse
A version of the Ultraboost 5 has roots in an app that gamifies exercise.
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News briefsTradition meets innovation: Fischer’s limited NFT ski bundle
Austrian company Fischer Sports GmbH has launched its 100 Years NFT Ski Bundle, available since Feb. 14, 2024, which allows fans to immerse themselves in both the history of skiing and the futuristic world of digital collectibles. This makes the 100-year-old company one of the first ski companies to pioneer ...
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ArticleFischer celebrates 100 years
Source: © Fischer Sports GmbH CEO Franz Föttinger (2024) Source: Archive Fischer Josef Fischer in 1959 Fischer is celebrating its 100th anniversary this year. The company was founded in 1924 by Joseph Fischer in Upper Austria, where the headquarters are still located today. From ...
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News briefsAdidas teams up with Bugatti for football boot release with a twist
Bugatti and Adidas have come together to create a limited edition football boot – and a release with a twist. The Adidas X Crazyfast Bugatti will be auctioned through the Adidas Collect Web 3 platform, and successful bidders will receive both a physical pair and a digital twin. The Adidas ...
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News briefsG-Shock NFTs to come
Casio is opening a “digital community” through Discord for customers of its long-running G-Shock line of digital watches. On Sept. 23, moreover, the company will be issuing and distributing, free of charge, through the Polygon blockchain, an initial run of 15,000 “G-Shock Creator Pass” NFTs. Holders will ...
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News briefsAdidas establishes residency for digital artists
Adidas’ web3 division, Three Stripes Studio (/// Studio), has instituted a residency program for digital artists. Residency by Adidas, as it is called, will open operations on Sept. 7. This coincides with Korean Blockchain Week in Seoul, where the company will be displaying works by the program’s first resident artists ...
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Case StudyHow StockX learnt from its competitors and became a sneaker resale giant
We examine how a unique sales model, learning from its competitors, and ensuring authenticity brought success to the sneaker resale platform StockX.
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News briefsNike to release NFT
Nike has announced but not described a new sneaker NFT, due for release on June 20. Airphoria will be available in what the company calls the “ultimate sneaker hunt” through the networked video game Fortnite, published by Epic Games.
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News briefsPuma revamps its metaverse
Puma has established a sequel to its original metaverse. Black Station made its debut in September of last year as part of the company’s Futrograde show at New York Fashion Week. It sold NFTs (“digital collectibles”) that could be redeemed for physical sneakers. The new Black Station 2 has “two ...
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News briefsAdidas strikes deal for “gated” blockchain products
Through its /// Studio (read: three stripe studio), Adidas has struck a three-year deal with Tokenproof, which will authenticate blockchain tokens for the Adidas Confirmed app. The arrangement will provide an in-app checkpoint through which only holders of the NFT collection ALTS by Adidas can purchase certain ...
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News briefsBlockchain and NFT sneaker trading marketplace secures $1 million investment
MetaZ Holdings, the owners of the Korean-based sneaker trading marketplace Meta[Z], has announced a $1 million Series A Investment from Pinewood Capital. On the Meta[Z] marketplce, sneakers are traded in the form of NFTs. The platform provides a service called Custody, which receives and stores sneakers in exchange for NFTs, ...
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News briefsDawn of the blockchain sports prize
The winners of the Internazionali BNL d’Italia tennis tournament, scheduled for May 8-21, will be taking home “phygital” (physical + digital) trophies. Each trophy will, in other words, have an embedded NFC chip linked to an NFT, which will serve to inscribe the victory on the blockchain. This will, in ...
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News briefsGolf goes meta
The sport of golf has gotten a collection of NFTs, courtesy of a Korean blockchain company. Wemade has drawn inspiration from some 110 Bored Ape Yacht Club NFTs – minted last year by ALTAVA Group in collaboration with Animoca Brands, The Sandbox and Elite Apes – to create some 300 ...
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ArticleTokens here and everywhere
In a study it has recently released titled “Digital Assets Trends,” a company by the name of Reply has concluded that tokenization can be universal. In other words, just about anything can be turned into or paired with a digital asset on a blockchain. Over the past couple of years, ...
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News briefsBiohacking expo going to Dubai
Asia’s first edition of the World Biohack Summit (WBHS) is scheduled for May 30-31 at the Grand Hyatt Hotel in Dubai. By the organizers’ definition, biohacking is a “health optimization model” consisting of things like genomics, personalization, lifestyle modifications, AI, wearables, “quantified self tools,” and the teachings of “ancient wellness ...
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News briefsEarn university credits in metaverse sports business
A first university course in virtual negotiation and the metaverse as they apply to sport will debut this October. Behind it are the sports-industry consultancy Valgo (the name translates to “I am worth” or “I have value”) and the University of Castille-La Mancha (UCLM), with its group for research in ...
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ArticleFor indie sneakers, all players in one arena
A first decentralized brand for sneakers has seen the light of digital day on a platform created by a company called Madeium and run in part with tech from a company called Intertrust. Under the name Yxung, the brand runs on a peer-to-peer (P2P) model. You might remember P2P as ...
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News briefsAustrian metaverse conference scheduled for spring
The next annual Metagonia conference, on Web 3.0, is scheduled for March 31 to April 2 in Kitzbühel, in Austria’s Tyrol region. This year’s edition will focus on NFTs and art while also covering the basics: What digital worlds are emerging? What are the opportunities/problems? How do you ...
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ArticleA Dive into the unknown. The metaverse, NFTs and legal perspectives
The technology may be new, but it’s never too early to start thinking about protecting your brand in the metaverse. Our expert weighs in.
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C-Suite InterviewMotoi Oyama: “Asics’ challenge now is to set up our running ecosystem”
We sat down with Motoi Oyama, chairman and director of Asics Corporation to talk about the strategy and the economic situation of the company. His years of global experiences were seen in every answer.
