All Nike articles – Page 11
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ArticleNike announces 2% workforce reduction
Nike has officially confirmed a 2 percent reduction in its workforce, following months of speculation. This decision aligns with the company’s goal to streamline operations and save up to $2 billion in costs over the next three years, as announced in December. CEO John Donahoe sent an internal memo to ...
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News briefsFoot Locker launches basketball program with Nike and Jordan Brand
Foot Locker has unveiled a year-long basketball initiative in collaboration with Nike and Jordan Brand, aiming to harness the influence of their athletes for a series of events, clinics and social media content. Named “The Clinic,” this program will debut during the 2024 NBA All-Star Game weekend in Indianapolis, featuring ...
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News briefsBidding war begins for French National football team kit sponsorship
Nike’s deal with French Football Federation ends in 2026, and the bidding war has begun to supply a kit to “Les Bleus.”
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News briefsNike commits $3.2 million for indigenous youth
Nike is partnering with NFL clubs to help Native Americans and Indigenous youth become involved in football. Through Nike’s five-year, $3.2 million commitment, each NFL club can receive $20,000 per year to collaborate with local indigenous non-profits and other organizations and support football-based programs for young people in Native American ...
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News briefsNike introduces “next era of Air”
Nike is introducing the Air Max Dn, described by the brand as “the next era of Air.” Appearing for the first time in this shoe model is a feature called Dynamic Air, a dual-chamber, four-tubed Nike Air unit. As the wearer moves, air flows between the tubes in each chamber. ...
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News briefsNike program supports women’s marathon dreams
Over the previous two years, Nike’s Project Dreamweaver supported some 120 women in the US in their quest to qualify for the Women’s Olympic Marathon Trials. The sportswear company provided the participants with regular shipments of gear as well as the support of its Nike Sport Research Lab (NSRL), whose ...
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News briefsSweaty Betty welcomes Kerry Williams, CMO
Women’s activewear brand Sweaty Betty has appointed Kerry Williams as Chief Marketing Officer. Williams joins from Myzone Group, where she also served as CMO. Prior to that, she held the same role at Gymspin / Herd Brands, and her resume also includes over ten years at Nike in various positions. ...
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News briefsNike sues Global Heartbreak over Air Jordan imitations
Nike has filed a lawsuit in New Jersey District Court against Global Heartbreak and its founder Naadier Riles for trademark infringement of the Air Jordan 1 High. According to the complaint, the defendant copied Nike’s silhouette and outsole design and replaced the branding with his own. Riles allegedly admitted that ...
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News briefsIs this what Tiger Woods will be wearing?
Tiger Woods is gearing up for a much-anticipated comeback on the PGA Tour after a lengthy hiatus, with golf enthusiasts eagerly anticipating the legendary player’s return to the greens at the Genesis Invitational in Los Angeles. Many are also wondering about Woods’ apparel choices for the occasion after Nike and ...
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News briefsNike unveils enormous mono-brand store in Singapore
Nike is set to launch its largest mono-brand store in Asia outside of China, in collaboration with Middle East-based retailer GMG, on Singapore’s Orchard Road. The upcoming Nike Orchard store will cover an expansive 2,600 square meters over three floors, offer online-to-offline services and feature exclusive Jordan Brand merchandise. According ...
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ArticleRussia faces 50% increase in prices for European sporting goods
In the foreseeable future, the price of European sporting goods can jump by 50 percent, owing to expensive logistics and other difficulties associated with returning foreign brands to the shelves, Marina Malakhatko, head of the retail department of Core.XP, a Moscow-based real estate firm, told local state news outlet Tass. ...
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ArticleCampion to leave Nike after 17 years, joins UCLA
Nike’s current Managing Director of Strategic Business Ventures, Andrew Campion, is planning to leave the company on April 5, according to a recent filing with the US Securities and Exchange Commission (SEC). Campion, who has worked at Nike for 17 years, stepped into this very role in May last year. ...
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News briefsColumbia appoints former Nike brand President to Board
Columbia Sportswear announced that its Board of Directors appointed Charles Denson as Director and member of its Audit Committee. Denson is already Chairman of the Board of Directors of Funko and has earlier served as President and CEO of Anini Vista Advisors, an advisory and consulting firm. Denson is a ...
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News briefsNike sues sneaker influencer Cedaz
Nike is suing Florida-based social media influencer Eben Fox, who goes by the alias of “Cedaz,” for alleged trademark infringement, counterfeiting and related causes of actions. The lawsuit was filed in US District Court Middle District of Florida - Tampa Division on Dec. 15. According to Nike, Cedaz has been ...
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ArticleNike eyes innovation, cost cuts to drive future results
Citing increased macroeconomic headwinds around the globe, particularly in the EMEA and Greater China, Nike is stepping up its strategic approach to innovation and numerous cost-cutting measures to improve its financial results in the coming quarters. That effort will include greater emphasis on product newness and opportunities to slash ...
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News briefsCincinnati Athletics partners with Nike through 2029
The University of Cincinnati Athletics announced a direct multi-year agreement with Nike, beginning in 2025 and running through 2029, to outfit its athletic teams, called the Cincinnati Bearcats, with Nike-supplied jerseys, footwear, and other accessories. The Cincinnati Athletics teams will also continue to wear the Nike and Jordan brand logos ...
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News briefsNike’s new Tokyo store focuses on running
Nike has opened a new store in downtown Tokyo dedicated to serving the city’s running community. Nike Ginza features a Running Hub that serves the needs of local runners through a variety of services and programming, including trialing for the latest running silhouettes, Nike Run Club (NRC) Live training sessions, ...
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News briefsNike and Football Australia announce 10-year contract extension
Nike and Football Australia have announced a ten-year partnership extension to push their relationship into a third decade. Football Australia, headquartered in Sydney, is Australia’s governing body of association football, futsal and beach soccer. Nike will continue to be the official apparel partner for all Australian national teams, including the ...
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News briefsSkechers ready to “completely vindicate itself” against Nike lawsuit
Skechers has issued a response to the patent suit filed against it by Nike in California federal court on Nov. 6, 2023, saying it will “vigorously defend” itself. Nike is suing Skechers for allegedly violating its Flyknit patents. Flyknit is a lightweight yarn woven into a one-piece shoe upper. A ...
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ArticleLatest StockX report gives an insight into what sneakerheads want
Sneaker resale platform StockX has unveiled its latest annual Big Facts: 2023 Trends report, giving an insight into what’s popular in the sneaker market this year. Retro Adidas styles and character-inspired Crocs are among the best-performing trends.
