All Nike articles – Page 9
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News briefsNike kits to be worn in almost 65% of all Euro 2024 games
We’re just a few weeks from the Uefa European Championship, the football tournament boasting 5.2 billion viewers. With those numbers, brand exposure is highly competitive. One of the best ways to show your brand in front of the whole world is to be a kit supplier. The brand who ...
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ArticleFoot Locker reaffirms FY outlook as ‘Lace Up’ strategy begins gaining traction
Higher average unit prices, less promotional pricing, and an improved pipeline of new products from key vendor partners in the months ahead, including Nike, has Foot Locker confident that it will meet its FY24 financial objectives. The group, celebrating its 50th anniversary this year and preparing to make a big ...
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News briefsNike signs first refugee athlete
In September 2023, Nike announced a new partnership with the Olympic Refuge Foundation (ORF). As part of that collaboration, the sportswear giant has now announced the signing of boxer Cindy Ngamba, a member of the IOC Refugee Olympic Team Paris 2024. Ngamba, 25, was born in Cameroon and moved to ...
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News briefsGerman court rules Nike can use three-stripe design on trousers, overturning previous Adidas claim
A German court has, according to Reuters, ruled that Nike can adorn some of its trouser designs with three stripes, a significant development in its ongoing legal battle with Adidas over trademark issues. This decision came during a second appeal hearing, where the Duesseldorf regional court partially overturned a previous ...
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News briefsNike unveils ‘Nike Jam’ sneakers for breakdancing debut at 2024 Summer Olympics
With the 2024 Summer Olympics on the horizon, Nike is set to make a splash in the debut of breakdancing as an official competition sport. Introducing the Nike Jam, a performance sneaker crafted specifically for breakdancers, which was unveiled at Nike’s “Nike on Air” Olympic preview event last month. Designed ...
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News briefsNike confirms uniform changes to MLB owners
In his address to Major League Baseball (MLB) club owners on May 23, Commissioner Rob Manfred said, according to The Athletic, that Nike had long acknowledged the trouble with this year’s uniforms. The uniforms were manufactured to Nike’s specifications by Fanatics, and the trouble, as we reported in April, includes ...
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ArticleRussian sporting goods market experiences surge in cross-border e-commerce
During the past year, the Russian sporting goods market saw a 16 percent rise in cross-border e-commerce, as customers are increasingly placing orders at foreign marketplaces, CDEK.Shopping, a Russian logistics company estimated. The company revealed that Russians purchase food additives and sporting goods in massive quantities to improve their performance ...
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News briefsNike faces decline in running shoe website traffic as rivals gain ground
Nike has seen a notable decline in website traffic for its running shoe category, falling behind in a fiercely competitive market. According to Similarweb’s data, traffic to Nike.com’s running segment has steadily decreased from March 2022 to March 2024, a period during which rival brands like Brooks have caught up, ...
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ArticleGrupo SBF’s Ebitda up 14 percent in Q1
Grupo SBF continues to make progress on key financial metrics, ranging from further inventory reductions to cost cuts, helping to reduce its year-over-year leverage by 39 percent to 843.4 million Brazilian reais (€151.6m). In Q1, the Brazilian group improved its year-over-year Ebitda by 14 percent to R$234.0 million (€42.1m) ...
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News briefsTiger Woods’ new apparel brand faces criticism over performance issues at PGA Championship
Tiger Woods’ new apparel brand, Sun Day Red, faced criticism during the PGA Championship’s opening day as the golfer struggled with visible sweat issues. Launching earlier this year after ending a longstanding partnership with Nike, Woods’ brand aims to redefine golf wear. At golf club Valhalla, Woods appeared in a ...
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News briefsConverse to cut jobs as part of Nike's $2 billion cost-saving strategy
Converse, a subsidiary of Nike, is set to cut jobs as part of Nike’s broader $2 billion cost-saving initiative, a knowledgeable source disclosed on Tuesday. Announced in December, Nike’s three-year plan aims to economize through strategies like product supply tightening and management streamlining. The footwear leader has faced challenges with ...
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News briefsNike to open large store in Zaragoza
Nike will reportedly open a store of nearly 2,000 square meters in Zaragoza. It will be one of the brand’s largest stores in Spain. According to the Heraldo de Aragón, the store will be inaugurated between the end of the year and the beginning of next year. The new Nike ...
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News briefsKylian Mbappé kicks off Nike’s “Victory Mode” tour
Kylian Mbappé, with his namesake Inspired By KM foundation, partnered with Nike on May 5 to host a multi-sport event for young athletes in Paris that kicked off Nike’s “Victory Mode” tour. The French football icon, who currently plays for PSG, is also a Nike ambassador. More than 2,000 youth ...
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ArticleCriticism arises as sports brands fall short in designing boots for women
Global sports giants face scrutiny for allegedly neglecting the unique needs of female athletes in the design of football boots, with experts arguing that neither traditional nor ‘gender-neutral’ options adequately accommodate women’s physiology. Despite claims from major brands about supporting women’s sports and offering ‘inclusive’ products, an analysis by talkSPORT ...
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News briefsMLB uniforms to change again, Players Association claims
Nike will be making changes to this year’s maligned uniforms for Major League Baseball (MLB) by the start of next season. The MLB Players Association has stated in a memo, seen by The Athletic, NBC News and ESPN, that designer Nike and manufacturer Fanatics will be restoring the large lettering ...
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News briefsNike secures kit supply rights for French Football Federation until 2034
Nike has secured the kit supply rights for the French Football Federation (FFF) for the 2026-27 to 2033-34 cycle. In a recent announcement, the FFF revealed that Nike had successfully clinched the kit supply rights for the third consecutive cycle, extending their current deal until 2026. The renewed agreement encompasses ...
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ArticleNike has a new rendition of “air”
Nike has come up with a third iteration of the “air” idea, this time with an AI twist. (We note in passing an obvious thing: that “AI” is two-thirds of “air.”) As Nike describes the proceedings, with this latest iteration – A.I.R., an acronym for ”athlete imagined revolution” – the ...
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News briefsNike settles trademark dispute with Bape
According to a filing in New York federal court on 29 April, Nike has settled all trademark infringement claims against the Japanese streetwear brand Bape and requested that the case be dropped. The parties will bear their own costs and legal fees. In the lawsuit originally filed in January 2023, ...
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News briefsAdidas secures Liverpool kit sponsorship deal
In a recent report by SportBusiness, it’s been revealed that Adidas has outbid Nike for the kit sponsorship of Premier League club Liverpool. Adidas will assume the role in 2025, replacing Nike after a relatively short five-year tenure. This transition follows Nike’s takeover from New Balance as LFC’s technical sponsor ...
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News briefsNike and USA Olympic athletes address controversy over women’s track and field kit
Nike and several USA Olympic athletes have responded to online backlash regarding the design of the women’s Team USA track and field kit. A photograph of the uniform sparked criticism, with many labeling it as “sexist” and “revealing.” The photograph, circulated by Citius Mag, compared the women’s high-cut bodysuits to ...
