All Oberalp articles
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News briefsUnder Armour opens two new stores in Italy with Oberalp
Oberalp Group, the exclusive distributor of Under Armour in Italy, has recently opened two new Under Armour stores in the country. There’s a new Under Armour Brand House at the new Merlata Bloom shopping mall near Milan since Nov. 15, with 140 sqm focusing on training, running and sportstyle. In ...
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SponsoredISPO Munich 2023: More inspiration, more festival vibes, more infotainment
Discover exactly what to expect from the eleven halls of this year’s ISPO Munich in our overview.
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Article10 years since the Rana Plaza tragedy: Has anything changed?
The apparel industry in Bangladesh employs 4 million garment workers. 10 years on from the Rana Plaza disaster, have conditions improved?
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News briefsFirst Under Armour store in southern Italy
Oberalp, the exclusive distributor of Under Armour in Italy, has opened an Under Armour store in Catania, Sicily, the first of the American brand in southern Italy. The new 120-square-meter store is located inside the Centro Sicilia shopping mall. The recent opening brings the number of Under Armour stores operated ...
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News briefsOberalp Group acquires manufacturer of raw material for ski touring skins
The Oberalp Group has announced the acquisition of Velotex from Pongs Velours. Velotex specializes in the production of mohair velvet, which is an essential product for ski touring skins, and other products for skiing. The closing of the transaction is scheduled for Jan. 1, 2022. The takeover allows Oberalp to ...
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News briefs
Oberalp Group plans to expand in Southern Europe
The Italian Oberalp Group intends to invest more in other Southern European markets in the coming years, according to SAZ. To this end, Marion Alexandre has been appointed to the new position as general manager for South Europe as of June 1, 2021. She is to be responsible for developing ...
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News briefs
Pomoca builds new headquarters and production site
Pomoca, a specialist in ski mountaineering skins that has been part of the Oberalp Group since 2011, is building a new factory and a new head office in Chavornay, about 25 km north of its current production and administration site in Denges, near Lausanne, Switzerland. According to a company statement, ...
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News briefs
Oberalp names Marion Alexandre as head of Southern Europe
The Oberalp Group has appointed Marion Alexandre as general manager for Southern Europe, effective June 1st. Alexandre will be in charge of the territories of France, where she has taken over the role from Pierre-Jean Touchard, as well as Spain, Portugal and Andorra. Most recently, Alexandre served as global commercial ...
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News briefs
Under Armour opens in downtown Rome
Oberalp, the exclusive distributor of Under Armour in Italy, has opened a second Under Armour Brand House in Rome, this time in the very heart of the city, at 175 Via del Tritone. It measures almost 400 square meters. An older store is located in the Romaest shopping center. With ...
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News briefs
Oberalp will distribute Falke and Burlington in Italy
The Oberalp Group will take over the distribution of Falke and Burlington for the Italian market from January 2021, raising the number of distributed brands to nine. It may also obtain the distribution of these two brands of socks in other European countries. Founded in 1981 by ...
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News briefs
Oberalp launches a women’s brand, LaMunt
The Oberalp Group unveiled a new brand of clothing for hiking, trekking and mountain skiing of its own, called LaMunt (“the mountain” in the Ladin language) and described as “the mountaineering brand from women for women”, at its most recent Virtual Sales Convention. The new project, which has been led ...
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News briefsA new brand may be unveiled at Oberalp’s next Virtual Convention
The first ”Oberalp Virtual Convention” in May 2020 was extremely positive for the Italian company and its brands - Salewa, Dynafit, Wild Country, Evolv and Pomoca - with more than 37,000 clicks. As ongoing travel restrictions due to the Covid-19 pandemic continue to make physical events difficult, the family-owned company ...
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News briefs
Oberalp's "leader" status is confirmed by FWF
Three brands of the Oberalp Group – Salewa, Dynafit and Wild Country – have been awarded “Leader” status by the Fair Wear Foundation (FWF) for the fourth year in a row. They have actually gained five more points than last year, reaching a score of 84/100. Pointing out that it ...
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ArticleStefan Rainer becomes Oberalp’s CSO
Justifying the introduction of a new sales structure with a shift to a “channel-driven approach” rather than a geographical basis under the management of Christoph Engl, the Oberalp Group has announced that Stefan Rainer will become its chief sales office on Oct. 1. Rainer, who has been the general manager ...
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ArticleMore than 6,000 visitors at Oberalp's virtual convention
The first virtual sales conventions organized by Schöffel and Oberalp went better than expected, as we have already reported. We have also learnt in the meantime at at least two other outdoor sporting goods companies, Mammut and Vaude, have also held their own digital sales meetings. Organizing three different “studios” ...
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News briefs
Good first “virtual” sales meetings from Europe
The first virtual sales conventions organized by Schöffel and Oberalp went well, according to the two companies. Schöffel’s 100-percent digital sales meeting was held on May 19 and 20, involving roughly 130 participants from about 15 different countries in all the major markets, more than originally expected. A total of ...
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ArticleOberalp holds its first Virtual Convention
The current restrictions on international travel and social contacts are leading Oberalp to organize a ”virtual” sales convention to present the latest products of its brands, which include Salewa, Dynafit, Wild Country, Evolv and Pomoca. The 2020 digital convention, which is to replace the corresponding “physical” events of the past ...
