All Product articles

  • lululemonathleticalogovector_470603
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    Lululemon to launch new online fitness platform


    Lululemon has announced the launch of Lululemon Studio, a platform acquired by Lululemon in 2021 and to be run in conjunction with Mirror subscriptions. Mirror is a fitness-technology company that delivers live and streamed workouts. North American Lululemon Studio members will have access to studios online and in person from ...

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    Fox Racing enters the performance training category


    Fox Racing, the California-based specialist in mountain bike and motocross safety equipment and apparel, has announced the brand’s introduction into the performance training category. The new training collection marks the brand’s first launch off the bike. The new autumn 2022 line will debut with a range of products for all ...

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    Adidas teams up with Soul Cap to make swimming more accessible


    Adidas has announced its first swim cap made in partnership with London-based start-up Soul Cap. The partnership aims to promote greater diversity and inclusivity in the world of swimming. The debut Adidas x Soul Cap swim cap has been designed in a range of sizes for adults or children with ...

  • Mizuno
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    Mizuno launches eco-friendly Wave Neo shoes


    Mizuno is introducing its Wave Neo Collection, described by the brand as “its first running shoes that balance carbon impact” and as the collection with “the lowest environmental impact in Mizuno’s history.” The carbon impact during the product life cycle of the Wave Neo Collection will be balanced by the ...

  • vapesol
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    Vapesol launches soles made from factory waste of nitril gloves


    The Portuguese company Vapesol, which manufactures more than five million pairs of soles yearly (according to its website), has teamed with the nitril glove company Raclac to produce of footwear soles from industrial waste. Raclac claims to be the only manufacturer of nitril examination gloves in Europe. ...

  • Polar Electro
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    Polar's GoFit monitors now compatible with Chromebook


    Polar Electro’s GoFit app is now compatible with the Google Chromebook. The app is designed to help physical education teachers evaluate student effort in real time – by monitoring heart rates and how they measure up against heart-rate targets, for example. It also awards badges for student effort. The app ...

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    Adidas exhibits its “made to be remade” products in London


    At Design London 2022, taking place at Magazine London on Sept. 21-24, Adidas has organized an exhibition titled “Chasing Circularity.” The exhibits showcase the brand’s journey since the 2019 launch of Futurecraft.Loop, a corporate initiative that explores ways to make reusable products. The project has been working on a circular ...

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    Puma extends partnership with e-sports company


    Puma and the e-sports company Gen.G have signed a multiyear extension of their existing global partnership for joint merchandise, player kits and special-edition uniforms. On Sept. 20 they will be launching a second lifestyle collection to be worn by Gen.G’s creators and players, among them team Korea (LCK), which won ...

  • Decathlon
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    Decathlon Italy introduces apparel line for the disabled


    Decathlon Italy has presented its new apparel line for the disabled. Italy is the first country where the global sporting goods retailer has developed products specifically for people with a disability. The launch coincides with the 2022 IWAS Wheelchair Fencing World Cup, which will take place in Pisa, Italy, on ...

  • Fanatics

    Fanatics inks new deals with UEFA and ICC


    Sports merchandise giant Fanatics has signed deals with UEFA and the International Cricket Council (ICC). UEFA and Fanatics have announced a long-term e-commerce, event retail and licensing deal, which the football governing body has described as “one of the most comprehensive sports merchandising partnerships in European football.” The national team ...

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    On unveils first shoe made from carbon emissions


    In partnership with LanzaTech, Borealis and Technip Energies, Swiss sports brand On is launching a shoe called Cloudprime. Described by the company as “the first-ever shoe made from carbon emissions,” the Cloudprime is made of CleanCloud EVA (ethylene vinyl acetate) foam, which uses industrially emitted carbon as a raw material. ...

  • Castore_brand_logo.svg
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    Castore inks partnership with F1 team Oracle Red Bull Racing


    British sportswear brand Castore has announced a new long-term partnership with the Oracle Red Bull Racing Formula 1 team. The deal will see Castore supply the team with apparel from the start of the 2023 Formula 1 season. In addition, Castore branding will feature on team apparel and the race ...

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    Nidecker launches innovative snowboard binding


    Source: Nidecker Supermatic Swiss snowboard brand Nidecker has introduced the Supermatic, an innovative binding that offers automatic operation, a universal design that suits all snowboard boots from any manufacturer – whereas most of these systems require specific boots – and a dual slip-in and strap entry ...


    Reusch goes museum: Part of “Football: Designing the beautiful game” in London


    Source: Felix Speller George Best’s worn boots For the first time, the exhibition “Football: Designing the beautiful game” was on display at the Design Museum in London from April to August 2022. The goal of this exhibition was to look at football from a different perspective and ...

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    GoPro launches Hero11 camera in three versions


    GoPro, celebrating its 20th anniversary in 2022, has released three versions of its new Hero11 Black camera: Hero11 Black, Hero11 Black Creator Edition and Hero11 Black Mini. All three cameras feature a new, larger sensor that offers the highest resolution, highest 10-bit color depth, best video stabilization and widest field ...

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    Fila launches a capsule collection with Haider Ackermann


    Fila has announced a collaboration with Haider Ackermann. The Colombian-born French designer will create a one-off collection of menswear, womenswear and accessories for the sportswear brand. The collaborative capsule collection will be unveiled with a fashion show in Manchester, U.K. on Nov. 17, 2022.

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    Puma launches metaverse website, NFTs


    Puma has launched a metaverse website – “an immersive and interactive place to experience the future of the brand” – that will be offering NFTs, “web3 activations,” and limited-edition redeemable physical sneakers. Called Black Station, the website will form part of Puma’s “Futrograde” show for New York Fashion Week. ...

  • Capitten
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    Andrés Iniesta launches new sportswear brand Capitten


    Spanish footballer Andrés Iniesta has launched Capitten, a new sportswear brand. Capitten’s debut line features the One 888, the flagship product of the brand’s collection. It’s a limited-edition football boot for adults and children, designed in partnership with Japanese firm Shimpei Inoue and inspired by the 1980s. The shoe is ...

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    Puma presents new Away football kits


    Puma has unveiled th new 2022 national team Away kits. A new design language reinterprets national motifs from football, culture, and nature, bringing them together in ways that turn each jersey into a statement piece for the nation and the national team. The German company is equipping the teams of ...

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    Adidas unveils the new FW22 Made with Nature Capsule Collection


    Source: Adidas The new Ultraboost 22 Made with Nature for women Adidas has unveiled its latest Made with Nature capsule collection for fall/winter 2022. It continues the brand’s mission to replace conventional materials and design finite resources. The new Ultraboost 22 Made with Nature for women takes ...