All Puma articles – Page 12
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ArticleA new CEO for Puma from January 2023; Gulden to Adidas?
Source: Puma SE Arne Freundt, future CEO of Puma, effective Jan. 1, 2023 “My current contract with Puma ends Dec. 31, 2022, and after nine years, I have decided not to renew,” CEO Bjørn Gulden is quoted in the German sporting goods manufacturer’s latest statement on Nov. ...
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ArticlePuma reports strong Q3 results, maintains FY outlook
Puma is maintaining its full-year outlook, which calls for currency-adjusted mid-teens sales growth and EBIT of €600-€700 million, despite numerous headwinds that will likely weigh down annual profitability. Those negative factors include inflationary pressures from higher freight costs, persistent operational inefficiencies related to the Covid-19 pandemic and the ongoing crisis ...
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Infographics & DataAnnual advertising expenses 2021
These exclusive, yearly charts shows advertising expenses for 13 major global sportswear brands for the year 2021 and their year-on-year change.
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News briefsPuma teams up with Modibodi on a series of “Period Pep Talks”
Puma has collaborated with absorbent apparel brand Modibodi on a series of Period Pep Talks with female athletes designed to encourage women and girls to stay in sport. The initiative is meant to address the problem of girls quitting sports due to periods. The talks feature Australian rugby star Tiana ...
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News briefsPuma introduces sneaker infused with nitrogen foam
Puma has launched the Extent, a sneaker whose midsole features an innovative Nitro (nitrogen-infused) foam that is said to make it extremely lightweight, springy and soft. The Extent’s layered upper is inspired by Puma’s archive of 2000s long-distance running shoes. The material mixtures differ from one color to another, including ...
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News briefsSport 2000: first annual meeting of Absolute Teamsport retailers
In late September, all 21 partners currently running a Sport 2000 Absolute Teamsport concept store gathered for the first time for an interchange of experience. The meeting of retailers from six countries took place in Antwerp, Belgium, and was supported by the main partner brands for the retail concept, Nike, ...
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News briefsPuma selects Secret Sales as its first U.K. marketplace partner
According to a post by Secret Sales owner Matthew Purt on LinkedIn, Puma has partnered with the U.K. marketplace to distribute surplus inventory and custom products. That means Puma can focus on full-price inventory on its own websites and other channels while having full control over its brand, offering and ...
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ArticleSporting goods industry stocks down in Q3
According to SGI Europe’s quarterly study of 40 select sporting goods industry stocks, the drop was less than in Q1 (-16.25%) and Q2 (-14.79%) but marked the third consecutive quarterly decline for the segment. But the results were mixed, as the stock prices of 19 companies – led by Xtep ...
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News briefsGo Sport opens new Paris store “La Salle de Sport”
Less than one year after the acquisition of Go Sport by Hermione People & Brands for one symbolic Euro from Rallye, the company has opened its first new store in Paris. The new, 1,700-square-meter ‘La Salle de Sport’ (the gym) retail concept at Boulevard de la Madeleine in the heart ...
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News briefsPuma extends partnership with e-sports company
Puma and the e-sports company Gen.G have signed a multiyear extension of their existing global partnership for joint merchandise, player kits and special-edition uniforms. On Sept. 20 they will be launching a second lifestyle collection to be worn by Gen.G’s creators and players, among them team Korea (LCK), which won ...
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ArticleAnalysis: Sporting Goods Scorecard Q2 2022 - The top performers by sales and profit
Our Scorecard includes the revenue and profit development of 43 major sporting goods companies.
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Infographics & DataSporting Goods Scorecard Q2 2022 - The top performers by sales and profit
This exclusive chart and data can be downloaded by our Premium Members.
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News briefsPuma launches metaverse website, NFTs
Puma has launched a metaverse website – “an immersive and interactive place to experience the future of the brand” – that will be offering NFTs, “web3 activations,” and limited-edition redeemable physical sneakers. Called Black Station, the website will form part of Puma’s “Futrograde” show for New York Fashion Week. ...
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ArticleMarket Analysis: The sports apparel market
This is an exclusive, yearly statistic available only to subscribers of SGI Europe. It includes revenue and market-share development, as well as a regional breakdown, of the major global sports apparel brands.
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News briefsPuma presents new Away football kits
Puma has unveiled th new 2022 national team Away kits. A new design language reinterprets national motifs from football, culture, and nature, bringing them together in ways that turn each jersey into a statement piece for the nation and the national team. The German company is equipping the teams of ...
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News briefsPuma signs Qatari high jumper Mutaz Essa Barshim
Puma has signed Qatari high jumper Mutaz Essa Barshim, who will wear the company’s performance products from the Diamond League meeting in Lausanne. With three world titles and Olympic gold, Barshim has already won everything there is to win in his sport. He successfully defended his title at the World ...
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![Cara Delevingne supporting Conference of the People, powered by PUMA on 6th Sept 22[2]](https://d1f00kj7ad54bu.cloudfront.net/Pictures/100x67/8/4/1/17841_caradelevingnesupportingconferenceofthepeoplepoweredbypumaon6thsept222_127218_crop.jpg)
ArticlePuma to host event to discuss solutions for a more sustainable fashion industry
Puma plans to discuss solutions to some of the fashion industry’s most pressing sustainability issues, including waste, materials and climate change, at an event in London on Sept. 6 that will be digitally streamed around the world. The “Conference of the People” will feature industry peers, activists, ...
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ArticlePuma raises FY revenue outlook, maintains Ebit forecast
Puma, bolstered by its strong first-half sales despite persistent global headwinds, has increased its financial year 2022 revenue forecast to mid-teens currency-adjusted growth from a prior outlook of at least 10 percent sales expansion. Various factors, however, ranging from higher freight costs to rising raw material prices, will dilute the ...
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Infographics & DataDTC Sales Growth 2021
This exclusive interactive chart shows the DTC sales growth of the major players in the sporting goods industry.
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News briefsPuma signs fastest woman alive
Source: Business Wire Elaine Thompson-Herah Puma has signed the world’s fastest woman alive, Elaine Thompson-Herah. The Jamaican sprinter and five-time Olympic champion is thus leaving Nike, with whom she had been associated her entire career. Thompson-Herah was seen wearing Puma-branded shoes and apparel earlier this week before ...
