All Puma articles – Page 7
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News briefsBidding war begins for French National football team kit sponsorship
Nike’s deal with French Football Federation ends in 2026, and the bidding war has begun to supply a kit to “Les Bleus.”
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News briefsPuma appoints new Senior Director of Global Brand Strategy
Puma has relocated its global brand management team and as a part of that, they have appointed a new Senior Director. And she brings a lot of routine to the team.
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ArticlePuma gets “A” rating for second year running on CDP Climate Change list
Puma keeps collecting all the accolades.
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ArticlePuma shares decline on FY24 outlook
Shares in Puma SE declined by €4.49 to €38.49 yesterday, to their lowest level in more than five years, after the group issued a FY24 outlook below the consensus estimate and revealed preliminary FY23 results that were negatively impacted by the “extraordinary devaluation” of Argentine’s Peso in December. Nonetheless, ...
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News briefsGrant Knudson becomes president at Sun Mountain
US manufacturer of golf equipment Sun Mountain Sports has brought on Grant Knudson as the President and Chief Brand Officer to lead the global commercial strategy focusing on sales, marketing and product innovation. With nearly 20 years of experience in the industry, Knudson joins from his previous role leading the ...
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News briefsPuma and Tencent collaborate to create new e-commerce business
Puma has entered into a strategic partnership with Chinese Internet company Tencent for the 2024 GGP (GMV Growth Plan), aiming to leverage each other’s strengths and enhance their respective operations. Tencent brings to the table a cutting-edge technology-driven social ecosystem. The collaboration aims to establish a new model for enhancing ...
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ArticlePuma named “Top employer globally”
Puma’s streak of success in the awards department shows no signs of slowing down. As previously reported by SGI Europe, the German company has already clinched awards this year for being the most sustainable player in the industry. Furthermore, they have been lauded for their commitment to gender-neutral practices and ...
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News briefsPuma is the most sustainable fashion brand
Utility Bidder has unveiled its own study revealing which fashion brands are making the most significant efforts to minimize their environmental impact. According to their report, the fashion industry was responsible for 10 percent of the world’s carbon dioxide emissions in 2022, surpassing both the aviation and freight industries. Topping ...
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ArticleRussia faces 50% increase in prices for European sporting goods
In the foreseeable future, the price of European sporting goods can jump by 50 percent, owing to expensive logistics and other difficulties associated with returning foreign brands to the shelves, Marina Malakhatko, head of the retail department of Core.XP, a Moscow-based real estate firm, told local state news outlet Tass. ...
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News briefsPuma’s fair pay practices recognized in Sweden and Middle East
Puma has been recognized for its gender-neutral remuneration practices in Sweden and the Middle East by FPI Fair Pay Innovation Lab, a German NGO that helps companies analyze and improve their pay strategies to ensure fair and equal pay for all employees. In Sweden, Puma has been named a “Universal ...
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News briefsPuma collaborates with US cloud platform to enhance global e-com operations
Massachusetts-based Yottaa, Inc., a cloud platform for accelerating and securing digital commerce experiences, announced that it has partnered with Puma to enhance the German sporting goods company’s e-commerce operations globally. According to a Yottaa press release, Puma faced challenges managing its numerous e-commerce sites, with the primary hurdle being the ...
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ArticlePuma partners with New Zealand Football Association
Shortly after announcing the end of the sponsorship of the Israeli and Serbian national football teams, Puma revealed on Dec. 13 a new long-term partnership with the New Zealand Football Association (NZF), set to begin in 2024. Led by Johan Adamsson, Puma’s Global Director of Sports Marketing & Sports Licensing, ...
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News briefsPuma collabs with US upcycler, launches textile-to-textile experiment
Puma has announced a new collaboration with US upcycler Andrew Burgess and his brand Vivid Visions, launching an experimental, one-of-a-kind capsule collection. Vivid Visions was founded on repurposing old textiles to create unique designs that have been endorsed and featured by NBA icons (Jayson Tatum) and US rappers (A Boogie ...
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ArticlePuma turns sneakers into compost
Source: Puma The experimental Re:Suede sneaker After announcing the Re:Suede experiment in 2021, Puma has now reported back and shown that turning the experimental version of its classic Suede sneaker into compost can be done under certain customized industrial conditions. Two years ago, Puma produced 500 pairs ...
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Infographics & DataSports apparel market 2022: Global revenue and market shares
Short on time, but want a summary of the global sports apparel market sales and revenue in 2022? Our infographic has the numbers for 29 big names.
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ArticlePuma maintains FY outlook as Q3 gross margin improves
Citing a significantly improved aged inventory issue in Greater China but also ongoing weakness in the U.S. market, Puma reported a second consecutive period of 6 percent currency-adjusted growth to €2.31 billion in the third quarter. Wholesale revenues rose by 3.1 percent currency-adjusted to €1.79 billion, and direct-to-consumer sales increased ...
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ArticlePuma appoints A$AP Rocky as Creative Director for F1 partnership
Source: Ryo Sato A$AP Rocky, Puma x F1 Creative Director Earlier this year, Puma announced a long-term partnership with Formula 1 (F1), becoming the exclusive licensee and on-track retailer at all races. Now, Puma and music artist, creative and designer A$AP Rocky officially announced a long-term creative ...
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ArticlePuma celebrates Tommie Smith’s legendary gesture at 1968 Olympics
In 1968, at the Olympic Games in Mexico City, American sprinter Tommie Smith made history with his “Silent Gesture,” now also known as the Black Power Salute. On Oct. 16, 1968, he had run to gold in the 200 meters in world record time. After receiving his gold medal, he ...
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ArticleGarment-to-garment recycling: How far along is the sports and outdoor industry?
We look at what textile recycling is not and share some brands that are moving the outdoor and sporting goods industries in the right direction.
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News briefsPuma announces new partnerships with CONMEBOL and CAF
Puma has announced a partnership with the South American Football Confederation (CONMEBOL) for all club and national team matches for the next three years, starting from the 2024 season. Founded in 1916, CONMEBOL is the oldest continental football federation. Puma will sponsor major tournaments across Latin America like the Copa ...
