All Puma articles – Page 9

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    News briefs

    Puma returns to pádel with new collection

    2022-04-01T13:29:00Z

    After an eight-year hiatus, Puma is returning to pádel with a new collection of racquets, shoes, apparel and accessories – for players of various expertise and style – as well as a campaign called Faster Padel. The racquets range from the top-of-the-line solarATTACK, solarATTACK PWR (power) and solarATTACK CTR (control) ...

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    News briefs

    Puma Safety partners with Shoe For Crews

    2022-04-01T12:18:00Z

    Puma Safety is partnering with Shoe For Crews, a Florida-headquartered firm that designs and manufactures slip-resistant footwear on a line of slip-resistant industrial safety footwear. The collaborative line will include full-grain leather and microfiber footwear, featuring lightweight composite and fiberglass safety toe options and antimicrobial and moisture-wicking linings and shock ...

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    Article

    WNBA player Breanna Stewart and eBay show trailblazer sneaker collection

    2022-03-30T07:59:00Z

    Whether it’s signature sneakers for women basketball players, boots for women soccer players, or in other sports, there are few professional women athletes who can call a signature shoe their own. Rather, female designers or artists get a shoe named after them. Basketball player Breanna Stewart got her own signature ...

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    News briefs

    Puma turns old football jerseys into new ones

    2022-03-23T14:03:00Z

    Re:Jersey is the name of Puma’s pilot project for the recycling of football jerseys. The aim is to turn old jerseys into new ones. Manchester City is already scheduled to receive its warm-up jerseys for league matches from the clothing recycling project by the end of April. The main component ...

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    Article

    Update: Sports companies and the war in Ukraine

    2022-03-17T11:31:00Z

    We had previously reported on first, early measures taken by some sports companies such as Nike, Haglöfs and Mammut following Russia’s attack against Ukraine. In the meantime, other companies have joined, and industry groups and federations are also taking action. We have summarized the activities that we are aware of. ...

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    Article

    Russian footwear market faces a crisis

    2022-03-11T13:17:00Z

    The Russian market is braced for major turbulence after dozens of footwear brands pulled out of the country following the Russian invasion of Ukraine and the subsequent introduction of international sanctions. Adidas, Nike and Puma have joined the long list of international brands that have quit the country’s market, along ...

  • News briefs

    Puma to replace Nike as Lega Serie A’s technical sponsor

    2022-03-09T17:02:00Z

    Puma and Lega Serie A have announced a new long-term partnership that will make the German sports brand the Italian league’s official technical partner from the start of the 2022/23 football season. In addition, the brand will be the official match ball provider for all games in Serie A, Primavera ...

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    News briefs

    Puma is looking for 500 testers for the next phase of the Re:Suede project

    2022-03-03T13:38:00Z

    Puma is looking for 500 people in Germany to join brand ambassadors such as Cara Delevingne and Raphaël Varane to test the Re:Suede sneaker and become part of the company’s experiment to find out if it is possible to produce a biodegradable version of the classic Suede, one of the ...

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    News briefs

    Puma signs racer Emma Kimiläinen for Puma W Series Team in 2022

    2022-03-02T12:49:00Z

    As part of its ”She Moves Us” brand campaign aiming for women in sports, Puma has just signed the Finnish motor racer Emma Kimiläinen for its Puma W Series racing team. The W Series is a free-to-enter championship on F3 single-seated, mechanically identical cars that runs since October 2018, with ...

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    News briefs

    Puma and Modibodi launch range of menstrual underwear for women

    2022-03-01T12:28:00Z

    Puma and the Australian leak-proof apparel specialist Modibodi have teamed up to launch a range of leak-proof menstrual underwear and activewear designed to help women stay comfortable and active during their periods. Aside from the belief that menstruation shouldn’t keep women from exercising, it’s also in the partners’ best interest ...

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    Article

    Puma releases video with chess champion Carlsen for “Only See Great” campaign

    2022-02-25T08:45:00Z

    In a video interview published on YouTube, the recently announced Puma ambassador and Norwegian world chess champion Magnus Carlsen speaks about his motivation to stay at the highest level in his sports and how he became the highest-rated player in history. With the “Only See Great” campaign, Puma explores the ...

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    Article

    Puma sees 2022 sales up at least 10%, headwinds from higher costs, China

    2022-02-23T17:22:00Z

    With its traditional conservative approach, Puma said it expects currency-adjusted sales to increase by “at least 10 percent” in all the regions in 2022, despite a very strong order book, but warned that higher freight and raw material costs would weigh on profits, while an ongoing consumer boycott in China ...

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    News briefs

    Puma signs Puerto Rican music artist for motorsport lifestyle marketing

    2022-02-22T12:26:00Z

    After a chess grandmaster and a video game, Puma is now supporting another professional not known at first glance for sports: Puerto Rican music artist Myke Towers. Towers is Puma’s first official global motorsports lifestyle ambassador, tasked with connecting the worlds of music and automotive culture for the sports brand. ...

  • News briefs

    Panteres Grogues get support from Barça, and Puma

    2022-02-22T06:57:00Z

    Puma has signed a cooperation agreement with the Spanish LGTBIQ+ multisport association Panteres Grogues in Barcelona as part of #Reform, the brand’s global initiative to defend universal equality. On the occasion of the International Day to Combat LGTBI-Phobia in Sport, celebrated on February 19, FC Barcelona also signed a cooperation ...

  • Intl Sports Apparel Market - Sales
    Infographics & Data

    International sports apparel market 2020

    2021-10-23T15:14:00Z

    This chart shows the revenues, growth and market share of the top 26 sports apparel brands in 2020 vs. 2019. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.

  • sporting-goods-intelligence-international-branded-athletic-footwear-market (2)
    Infographics & Data

    The largest athletic footwear brands 2020

    2021-09-28T11:28:00Z

    This chart shows the revenue development of the top 24 athletic footwear brands brands in 2020 vs 2019. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.

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    Analysis

    Market Analysis: The sports apparel market

    2021-09-27T13:02:00Z

    This is an exclusive, yearly statistic only available for subscribers of SGI Europe. It includes revenue and market share development of the major global sports apparel brands including breakdown by region.

  • News briefs

    Nike is once again SportsPro’s most marketable brand

    2021-09-22T15:49:00Z

    Nike has remained atop the heap in the 12th edition of SportsPro’s list of the World’s 50 Most Marketable (50MM) Brands, compiled by the sponsorship analytics firm Hookit. Nike scored 8.77 billion engagements, 58 percent more than in the previous year, leading to a 34 percent increase in sponsorship value ...

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    Article

    ​Puma becomes official apparel partner of e-sports organization Gen.G

    2021-07-26T09:26:00Z

    Puma has announced the expansion of its partnership with global e-sports organization Gen.G. The previous agreement, signed in June 2020, included the production of a jersey for Gen.G’s winning PUBG and League of Legends teams, both based in Seoul, South Korea. The jerseys feature a design by Gen.G executive brand ...

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    Article

    Sporting goods stocks jumped by 26.65% in Q2

    2021-07-02T16:49:00Z

    The average share price of the sporting goods sector grew by 26.65 percent between March 31 and June 30, accelerating from the 10.9 percent growth recorded in the first three months of this year. As usual, the public companies in this sector scored much better than all the major stock ...