All Puma articles – Page 9
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Infographics & DataSales per employee 2022 at sporting goods companies
Our downloadable infographic has employee numbers and sales per employee at 25 of some of the world’s biggest sporting goods companies.
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News briefsPuma extends its partnership with the Egypt Football Association
Puma and the Egypt Football Association have announced a long-term partnership extension, which has existed since 2019. Puma will continue to supply bespoke kits for the men’s, women’s and youth teams. Under the new terms, Puma will also become the Egyptian League’s ball sponsor. With seven wins at the Africa ...
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ArticleRussian athletic apparel market in turmoil
The Russian market for sportswear has become strained with the departure of industry leaders Nike, Adidas, Puma and Reebok, as well as smaller European players, over the past year, according to several Russian publications. This segment has suffered much more from Western sanctions than the sporting goods market in general. ...
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ArticleAnalysis: Double-digit increase in sales per employee in 2022
We bring you employee numbers at the world’s biggest sporting goods companies, sales per employee, and how these compare with other industries.
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News briefsPuma revamps its metaverse
Puma has established a sequel to its original metaverse. Black Station made its debut in September of last year as part of the company’s Futrograde show at New York Fashion Week. It sold NFTs (“digital collectibles”) that could be redeemed for physical sneakers. The new Black Station 2 has “two ...
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ArticlePuma appoints new GM for China
Puma has appointed Shirley Li as its new General Manager in China as part of the company’s strategy to strengthen its business in the market.
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News briefsPuma partners with Liga Portugal
Puma is the new official match ball supplier and official technical sponsor of Liga Portugal, the top-level Portuguese football league, in a sponsorship and licensing deal starting from the 2023/24 season. The two organizations will also work together on marketing, events and brand activation. The agreement was negotiated in 2022, ...
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Infographics & DataSGI Sporting Goods Scorecard Q1 2023
How did Apparel, Footwear, Equipment and Retail perform in the first quarter of 2023? Our Sporting Goods Industry Scorecard has the answer.
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AnalysisThe top sporting goods industry performers by sales and profit Q1 2023
Our 2023 Q1 Scorecard includes the revenue and profit development of 48 sporting goods companies, as well as the headlines and analysis
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News briefsPuma announces multi-year sponsorship deal with AL-Hilal FC
Puma has announced a new five-year sponsorship deal with Al-Hilal FC, the football club based in Riyadh, Saudi Arabia, that competes in the Saudi Pro League (SPL). The agreement, which will debut in the 2023/24 season, has been described by the German sportswear company as a “groundbreaking new partnership set ...
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News briefsDecathlon Sports Marketplace cooperates with Puma
At the end of 2020, Decathlon opened its website to other brands. The new online business model, “Decathlon Sports Marketplace,” has since offered brands and partners the opportunity to add their products online to Decathlon’s existing retail offering. In doing so, Decathlon aims not only to offer its partners a ...
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ArticlePuma’s 2022 sustainability report: 7 out of 10 products made from “better materials”
Puma’s Forever Better strategy strives for progress across the value chain. We look at the main points of Puma’s 2022 Sustainability Report
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News briefsTopsports sticks to gameplay despite volatile years
The Chinese sportswear retailer offering a portfolio of athletic brands, dominated by Nike and Adidas, suffered a 25 percent drop in net income attributable to shareholders to 1,836.6-million-yuan renminbi (€258.8m) for the 12 months ended Feb. 28. Gross margin slipped by 170 basis points to 41.7 percent from 43.3 percent ...
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ArticleFoot Locker lowers full-year outlook on “challenging backdrop”
Foot Locker, after reporting a 73 percent drop in Q1 operating income to $61 million and an 11.4 percent decline in total sales to $1,927 million for the period ended April 29, dialed back its FY23 outlook for revenues, comp sales and gross margin for the 12 months. The news ...
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News briefsPuma introduces chess-inspired sneaker with Magnus Carlsen
Source: Puma Magnus Carlsen and the Clyde Chess Puma and brand ambassador Magnus Carlsen have teamed up on a sneaker as a tribute to the game of chess. Carlsen is a Norwegian chess grandmaster and former five-time World Chess Champion. As previously reported, Puma signed a long-term ...
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News briefsModibodi and Puma collaboration to tackle a common anxiety continues
Source: Puma Puma x Modibodi Following on from the collaboration launch in March 2022, Puma and the Australian leak-proof apparel specialist Modibodi are launching the third drop of their active period underwear range. The collaboration range aims to tackle the anxiety surrounding leaks that stop many people ...
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News briefsNew MD of Puma India announced
Puma has appointed its current Global Director Retail and e-Commerce Karthik Balagopalan as the new Managing Director of Puma India, one of the company’s fastest growing markets. Balagopalan replaces Abhishek Ganguly, who worked for Puma’s Indian business for 17 years and has been the Managing Director of Puma India since ...
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News briefsPuma celebrates its mascot with new capsule
In a continuation of product releases and events to mark its 75th anniversary, Puma has unveiled the latest nod to its history: A capsule collection that celebrates the brand’s mascot, Super Puma. Originally featured in a limited comic book series created by Puma in the 1970s, Super Puma is a ...
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Infographics & DataChinese consumer preferences
McKinsey sees a Chinese market with “robust underlying demand.” But what leads to consumers’ preference for local over international brands?
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ArticlePuma maintains FY23 outlook despite margin, profitability pressures
Strong growth in Greater China and the direct-to-consumer channel were key contributors to Puma’s 14.4 percent revenue growth to €2,187.7 million from €1,912.2 million in Q1, but the group suffered a 70-basis point drop in gross margin to 46.5 percent on impacts from the higher promotional activity and sourcing and ...
