All Puma articles – Page 8
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Infographics & DataDTC sales of five major sports brands
This exclusive interactive chart shows the DTC sales of Adidas, Nike, Under Armour, VF Corp. and Puma as a percentage of total net sales for the financial years 2019, 2020 and 2021. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefsPuma partners with mobile linking specialist Branch on first global e-com app
Puma and Branch, an omnichannel mobile linking and mobile measurement platform, have partnered to successfully launch and grow Puma’s first global e-commerce app. The rollout began in June with the launch of the Puma app in India (SGI Europe reported). The companies are working together to drive fans and consumers ...
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News briefsPuma returns to New York Fashion Week
After five years of absence, Puma will return to New York Fashion Week (NYFW) with Futrograde, an immersive sport and music runway show. The event is scheduled for Sept. 13 at 9 pm EST. The brand will showcase its men’s and women’s collections, including remixed retro signatures, upcoming collaborations, custom ...
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ArticlePuma's top female footballers talk about “She Moves Us” ahead of Women’s Euro Championship
Several well-known female footballers spoke candidly about the sacrifices and challenges of being a female professional in a “She Moves Us” video talk for sports brand Puma: “I’ve had to challenge male standards just by being a football player. I think most people in the world see it as a ...
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ArticlePuma signs deal with metaverse accessory craftsman
Puma has entered into a partnership with Wagmi-san, a self-described “craftsman” of accessories (virtual streetwear) for parent NFTs. Wagmi-san runs a virtual shop called 10KTF in a metaverse called Neo Tokyo. In previous reports – such as our recent story on Meta – we have the general ...
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News briefsPuma unveils new Serie A match football
Source: Puma Olivier Giroud with the Orbita Seria A Following the announcement in March that Puma will become the official technical partner of Lega Serie A, Puma and Lega Serie A have unveiled the Orbita, the new match ball to kick off the partnership. Serie A is ...
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News briefsNike to exit Russia for good
According to multiple published reports, Nike, three months after suspending operations in Russia, has decided to exit the country altogether. Slated to report its fourth quarter and full fiscal year results on Monday, Nike’s planned withdrawal follows that of other U.S. firms, such as Coca-Cola, McDonald’s and Google, who have ...
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ArticleU.S. ban on imports from Xinjiang goes into effect
The Uyghur Forced Labor Prevention Act (UFPLA), prohibiting the import into the U.S. of products made by forced labor in Xinjiang, China, is now in force, under the oversight of U.S. Customs and Border Protection (CBP). The act was signed into law by President Joseph Biden on Dec. 23, 2021, ...
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News briefsPuma and Sympatex start product partnership
Improving the recyclability of products is one of the goals Puma has set out in its sustainability report, as is a reduction in its carbon footprint. As part of the evolution of the company’s strategy, the German brand has now partnered with materials provider Sympatex to develop and use more ...
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News briefsPuma launches mini-games for Roblox's avatar apparel services
Source: ROBLOX Puma has just announced the launch of a sports-based experience on Roblox, created in partnership with the Wonder Works studio. Roblox is a global online platform connecting millions of people through shared experiences. The offering called “Puma and the Land of Games” features Roblox newest ...
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ArticlePuma CEO Bjørn Gulden: “Not having fun is a waste of time”
Puma’s CEO Bjørn Gulden and Giorgio Chiellini, captain of the Italian national soccer team at Euro2020, talked about their careers, outstanding leadership and the importance of having fun in a video interview released as part of the sports company’s annual report. In his professional career spanning more than two decades, ...
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News briefsHéloïse Temple-Boyer is new chairwoman of Puma’s supervisory board
Source: Puma Héloïse Temple-Boyer Puma has elected Héloïse Temple-Boyer as the new chairwoman of its supervisory board. The financial expert succeeds Jean-François Palus, who will remain on the board for an orderly handover. Palus had held the position since 2007. Temple-Boyer has been on the board since ...
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News briefsSports Direct opens new 5.500-sqm store in Birmingham
Covering four floors on one of Birmingham’s main shopping streets, the new Sports Direct flagship store uses roughly 5.500 square meters of retail space. The chain, part of the Frasers Group, has closed its older two-floor store in Birmingham on April 10, while a second Birmingham store is said to ...
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News briefsPuma continues to promote Re:Jersey on the big soccer stage
After Manchester City players wore special Puma jerseys made from recycled soccer jerseys before the Premier League match against Watford a week earlier, Borussia Dortmund players now swapped jerseys with fans at Signal Iduna Park before the kickoff of the match against VfL Bochum on April 30th to draw attention ...
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News briefsPuma cuts CO2 emissions despite strong business growth
Puma has cut its own carbon emissions and those from purchased energy by 88 percent between 2017 and 2021. The company also managed to reduce CO2 emissions in the supply chain by 12 percent, despite its recorded business growth of 65 percent during that period. If adjusted for the sales ...
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ArticleNPD Q1 report sees U.S. footwear industry slowing down and market shifting towards new brands
Consulting firm NPD has released its latest figures for the first quarter of 2022 of the U.S. footwear market. Both the footwear industry’s sales and the revenue declined year-over-year in Q1. Sales were down 3 percent, unit sales were down 12 percent, while average prices were up 11 percent. Compared ...
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ArticlePuma maintains FY guidance despite 20% sales jump in Q1
Puma said it still anticipates currency-adjusted sales will increase “by at least 10 percent” in 2022, although it left the door open to “upside potential” after posting better-than-expected sales growth in the first quarter. Sales in the first three months of the year increased by 19.7 percent in local currencies, ...
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ArticlePuma launches circular economy project Re:Jersey at Manchester City Premier League match
Manchester City players wore special Puma jerseys made from recycled soccer jerseys as part of Puma’s Re:Jersey recycling project ahead of the Premier League match against Watford (score: 5-1) on April 23. Re:Jersey aims to reduce waste and pave the way for future circular production models. While Puma’s soccer jerseys ...
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AnalysisSporting Goods Industry Scorecard 2021
Exclusive: We give you an overview of top performers by sales and profit.
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News briefsPuma’s Re:Suede project begins
Puma is now conducting the Re:Suede experiment we reported on last month when it was seeking 500 Germans to join some of its brand ambassadors in a trial to determine whether a biodegradable version of its Suede model – made of Zeology-tanned suede, biodegradable TPE and hemp fibers – would ...
