All Puma articles – Page 14
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News briefs
Puma signs multi-year contract with Brazilian Confederation of Athletics
Puma has signed a multi-year sponsorship contract with the Brazilian Confederation of Athletics. The new agreement, effective July 2022, will see Brazilian athletic teams wear Puma apparel for the first time at the World Athletics Championships in Oregon this summer. The partnership includes 24 adult and youth teams, including male ...
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News briefsAnti-mulesing campaign of Four Paws targets Nike and other brands
A new report on “The use of merino wool in sportswear,” conducted by global animal welfare organization Four Paws, reveals the results of a study commissioned by an independent laboratory in the U.K. to examine wool samples from various companies. The samples from the ten largest global sports brands inspected ...
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ArticleNike remains the world’s most valuable apparel brand
Nike tops the Brand Finance Apparel 50 ranking for the eighth time, making it the most valuable brand since the creation of the list.
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ArticleAnalysis: Sporting Goods Industry stocks fell more than 16% in Q1 2022
According to SGI Europe’s quarterly study of selected public sporting goods industry stocks, their average share price fell by 16.25 percent on a sequential basis in the first quarter of 2022, in contrast with the performance of some major stock indexes during the same period. The Standard & Poor’s 500 ...
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News briefsPuma returns to pádel with new collection
After an eight-year hiatus, Puma is returning to pádel with a new collection of racquets, shoes, apparel and accessories – for players of various expertise and style – as well as a campaign called Faster Padel. The racquets range from the top-of-the-line solarATTACK, solarATTACK PWR (power) and solarATTACK CTR (control) ...
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News briefsPuma Safety partners with Shoe For Crews
Puma Safety is partnering with Shoe For Crews, a Florida-headquartered firm that designs and manufactures slip-resistant footwear on a line of slip-resistant industrial safety footwear. The collaborative line will include full-grain leather and microfiber footwear, featuring lightweight composite and fiberglass safety toe options and antimicrobial and moisture-wicking linings and shock ...
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ArticleWNBA player Breanna Stewart and eBay show trailblazer sneaker collection
Whether it’s signature sneakers for women basketball players, boots for women soccer players, or in other sports, there are few professional women athletes who can call a signature shoe their own. Rather, female designers or artists get a shoe named after them. Basketball player Breanna Stewart got her own signature ...
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News briefsPuma turns old football jerseys into new ones
Re:Jersey is the name of Puma’s pilot project for the recycling of football jerseys. The aim is to turn old jerseys into new ones. Manchester City is already scheduled to receive its warm-up jerseys for league matches from the clothing recycling project by the end of April. The main component ...
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ArticleUpdate: Sports companies and the war in Ukraine
We had previously reported on first, early measures taken by some sports companies such as Nike, Haglöfs and Mammut following Russia’s attack against Ukraine. In the meantime, other companies have joined, and industry groups and federations are also taking action. We have summarized the activities that we are aware of. ...
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ArticleRussian footwear market faces a crisis
The Russian market is braced for major turbulence after dozens of footwear brands pulled out of the country following the Russian invasion of Ukraine and the subsequent introduction of international sanctions. Adidas, Nike and Puma have joined the long list of international brands that have quit the country’s market, along ...
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News briefs
Puma to replace Nike as Lega Serie A’s technical sponsor
Puma and Lega Serie A have announced a new long-term partnership that will make the German sports brand the Italian league’s official technical partner from the start of the 2022/23 football season. In addition, the brand will be the official match ball provider for all games in Serie A, Primavera ...
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News briefsPuma is looking for 500 testers for the next phase of the Re:Suede project
Puma is looking for 500 people in Germany to join brand ambassadors such as Cara Delevingne and Raphaël Varane to test the Re:Suede sneaker and become part of the company’s experiment to find out if it is possible to produce a biodegradable version of the classic Suede, one of the ...
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News briefsPuma signs racer Emma Kimiläinen for Puma W Series Team in 2022
As part of its ”She Moves Us” brand campaign aiming for women in sports, Puma has just signed the Finnish motor racer Emma Kimiläinen for its Puma W Series racing team. The W Series is a free-to-enter championship on F3 single-seated, mechanically identical cars that runs since October 2018, with ...
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News briefsPuma and Modibodi launch range of menstrual underwear for women
Puma and the Australian leak-proof apparel specialist Modibodi have teamed up to launch a range of leak-proof menstrual underwear and activewear designed to help women stay comfortable and active during their periods. Aside from the belief that menstruation shouldn’t keep women from exercising, it’s also in the partners’ best interest ...
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ArticlePuma releases video with chess champion Carlsen for “Only See Great” campaign
In a video interview published on YouTube, the recently announced Puma ambassador and Norwegian world chess champion Magnus Carlsen speaks about his motivation to stay at the highest level in his sports and how he became the highest-rated player in history. With the “Only See Great” campaign, Puma explores the ...
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ArticlePuma sees 2022 sales up at least 10%, headwinds from higher costs, China
With its traditional conservative approach, Puma said it expects currency-adjusted sales to increase by “at least 10 percent” in all the regions in 2022, despite a very strong order book, but warned that higher freight and raw material costs would weigh on profits, while an ongoing consumer boycott in China ...
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News briefsPuma signs Puerto Rican music artist for motorsport lifestyle marketing
After a chess grandmaster and a video game, Puma is now supporting another professional not known at first glance for sports: Puerto Rican music artist Myke Towers. Towers is Puma’s first official global motorsports lifestyle ambassador, tasked with connecting the worlds of music and automotive culture for the sports brand. ...
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News briefs
Panteres Grogues get support from Barça, and Puma
Puma has signed a cooperation agreement with the Spanish LGTBIQ+ multisport association Panteres Grogues in Barcelona as part of #Reform, the brand’s global initiative to defend universal equality. On the occasion of the International Day to Combat LGTBI-Phobia in Sport, celebrated on February 19, FC Barcelona also signed a cooperation ...
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Infographics & DataInternational sports apparel market 2020
This chart shows the revenues, growth and market share of the top 26 sports apparel brands in 2020 vs. 2019. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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Infographics & DataThe largest athletic footwear brands 2020
This chart shows the revenue development of the top 24 athletic footwear brands brands in 2020 vs 2019. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
