All Puma articles – Page 11
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News briefs
Puma manufacturer in China cuts carbon emissions further
Shenzhou International, an apparel manufacturing partner of Puma in China, has kicked off a large-scale wind energy project that will supply about two-thirds of the company’s electricity needs in China by 2030. Shenzhou already gets some of its energy from a nearby wind farm but it has now agreed to ...
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ArticleFootwear companies take sustainability in their stride
Hardly a day goes by without a footwear company or a component supplier announcing a more sustainable product, a recycling program or an environmentally-friendly scheme. Such a flurry of initiatives, which are taking place also outside the athletic footwear sector, is motivated by growing consumer and regulatory pressure as well ...
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News briefs
Puma launches new footwear line for handball
Puma is launching a new collection of performance footwear that the company has defined as marking “a new era of Puma Handball.” The brand’s tradition in handball shoes dates back to 1948. The new Accelerate Turbo Nitro and Eliminate Power Nitro launch editions are inspired by two items from its ...
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Infographics & DataEarnings - Q4 2020 and FY 2020 Results Puma
This earnings briefing includes the highlights of the Q4 results and FY 2020 from Puma
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ArticlePuma confirms recovery path
After a poor first half and a solid third quarter, Puma remained on the right track in the fourth quarter of 2020, with revenues up by 9.1 percent in constant currencies to €1,520 million and a jump in the net income of 38.8 percent to €24.7 million. The management gave ...
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News briefs
Puma partners with Women Win to empower girls through sports
Puma has signed a long-term agreement with Women Win, an organization that uses sports to empower girls and women around the world. With the projects that will be supported directly by the German sports brand, Women Win will reach 5,000 girls and women, said Puma. In addition, as a core ...
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News briefs
Puma announces long-term boot deal with Raphaël Varane
Puma has signed up Raphaël Varane on a long-term partnership agreement. The 27-year-old French defender for Real Madrid, who was previously sponsored by Nike, will wear the Puma Ultra football boots. Varane was a member of the French national team that won the 2018 FIFA World Cup in Russia.
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News briefs
Puma and Cara Delevingne team up on new yoga collection
Puma and Cara Delevingne, the English model and actress, have co-created Exhale, a new eco-conscious yoga collection. The new line is said to use at least 70 percent recycled polyester, and to fully offset any unavoidable carbon emissions. The Exhale collection comprises a high-waist full tight, studio bras, a knit ...
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News briefs
Puma is named a Top Employer in Europe
Puma has been named Top Employer Europe by the Top Employers Institute. Puma was the only company from the sporting goods industry to receive the award for all of Europe in 2021. Meanwhile, Puma South Africa received the Top Employer award for the first time this year. The Top Employers ...
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News briefs
Decathlon, Lululemon and Puma rank high as good places to work
Decathlon, Lululemon and Puma scored high in Glassdoor’s latest annual Employees’ Choice Awards for the best places to work in certain countries. Lululemon has come in seventh place in Canada and eighth place in the U.S. Decathlon came in sixth place in France and Puma in third place in Germany. ...
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News briefs
Puma introduces a compression boot
Puma has launched a football boot, called the Future Z 1.1, with a mid-foot compression band, itself called the Fuzionfit+. The band combines polyester and spandex yarns, while the boot’s upper is made of a coated, knitted material. Neymar da Silva Santos and Marco Reus from the Paris Saint-Germain and ...
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News briefs
Puma unveils the new Fuse sneaker
Puma has introduced the Fuse, a new cross-training shoe designed to resist the toughest workouts. The all-new sneaker has been tried and tested by the brand’s athletes, including Lewis Hamilton, the company said. The Fuse features a 4mm drop and wide toe boxes to provide stability. Its Pumagrip rubber outsole ...
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AnalysisAnalysis: Sporting goods industry stocks surged by 32% in Covid year
This exclusive chart shows the development in the market capitalization of the top 86 stock-listed sporting goods companies between the end of 2019 and the end of 2020. This is exclusive data and analysis for Professional Members.
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News briefs
Puma collaborates again with Michael Lau
Puma has worked with Michael Lau, the artist from Hong Kong who is known for his paintings, sculptures and designs of toy figures, on another special edition of the Puma Suede. It is the third time that the two have worked together, after collaborating on a Sample Suede by Michael ...
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ArticleDiversity and inclusion bring benefits for Puma and other companies
In 2020, the year of the Black Lives Matter (BLM) protests, diversity and inclusion burst onto the public agenda. The theme has emerged on companies’ radars, too. Diversity and inclusion are increasingly criteria by which companies are evaluated, and they are producing many positive results. While some footwear and sportswear ...
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News briefs
New dual sponsorship for a German football club
Puma and 11teamsports, the German online retailer, will together sponsor the FC St. Pauli football team, supplying the footwear and the apparel, respectively. Taking the place of Under Armour, they will dress up the team for at least two years, starting with the 2021/22 season. UA has been sponsoring the ...
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News briefs
Puma releases Neymar boots and clothing
Puma has unveiled the Future Z 1.1, a special teaser edition of its Future Z range that has been designed exclusively for PSG star Neymar Jr., the player of the Paris Saint Germain team who is now sponsored by the brand The football boot features an adaptive Fusionfit+ midfoot compression ...
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News briefs
Puma invests in a men’s brand, Ron Dorff
Earlier this year, Vogue magazine named Ron Dorff one of the world’s top three brands of men’s swimwear brands and Gentlemen’s Quarterly (GQ) named it one of the top ten brands of men’s underwear. Puma has now invested €4 million in this French brand of men’s sportswear and bodywear through ...
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News briefs
Puma opposes Fifa’s World Cup trademark
We are often confronted with the use of the term “World Cup” for both ski and football tournaments, but we regularly add the name of the organizer. The Wild Cat has now filed an opposition with the U.S. Patent & Trademark Office (USPTO) to an attempt to legalize the use ...
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News briefs
Puma carves its way into U.S. soccer
Puma will sponsor the United Soccer League (USL), the second division for global soccer in the U.S., for the next three years. It will also be the national partner of a newly formed USL Academy League, which is due to start with more than 50 clubs in 25 states next ...
