Retail insights from the sporting goods industry – Page 134
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Short stops
Gigasport has opened two new stores in the Steiermark area...
Gigasport has opened two new stores in the Steiermark area of Austria, taking its total network in country up to 16 doors
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Article
Keller Sports launches a special app
Keller Sports, the German online retailer of premium sports products, launched yesterday its own app, which rewards customers for the intensity of their sporting activities. Connected with a fitness tracker, the free app gives them points that allow them to obtain a 20 percent discount on its products or a ...
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News briefs
Macron has opened a new shop inside the Marconi Airport...
Macron has opened a new shop inside the Marconi Airport in Bologna, the city where the sportswear brand is based. Macron is also the technical sponsor of Bologna Football Club (FC). The team plays in Italy's Serie A. The new store, which is located inside the Schengen Boarding Area of ...
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News briefs
After seven weeks of work, Engelhorn Sport has completed the...
After seven weeks of work, Engelhorn Sport has completed the latest refurbishment of its flagship store in Mannheim, transforming the first and second floors. The first floor is completely dedicated to women, including a bra fitting station. The German retailer, which is a member of Intersport, had already expanded the ...
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Article
Adidas will have fewer and better stores
Adidas directly operates 2,500 stores globally and has an additional 13,000 mono-branded stores operated by franchisees. In an interview with the Financial Times, the Adidas Group's chief executive, Kaspar Rorsted, said that he expects the total number of stores to contract slightly, but “they will be better.”Rorsted has already indicated ...
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Article
Nike and Adidas promote gender equality
As reported in our last issue, Nike announced last month the departure of Trevor Edwards, president of the Nike brand, and another top executive, Jayme Martin, vice president and general manager of global categories. Mark Parker, chairman, president and chief executive of the Nike group, indirectly indicated in an internal ...
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News briefs
Adidas is boosting its plans for the expansion of Adidas...
Adidas is boosting its plans for the expansion of Adidas North America's campus in Portland, Oregon. It will expand it by 425,000 square feet instead of the originally planned 200,000 sqft. extension. Overlooking the Columbus River, the campus currently hosts 1,700 employees squeezed into 365,000 sqft. of office space. It ...
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News briefs
Adidas Originals has launched a footwear franchise for women, the...
Adidas Originals has launched a footwear franchise for women, the Arkyn, with a technical mesh upper in a sock-like construction, a neoprene heel and unorthodox lacing system, a Boost midsole, a rubber outsole and three-stripe branding. The company says the Arkyn W provides a fresh perspective on streetwear, while drawing ...
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News briefs
After two years of reconstruction that reportedly cost €35 million,...
After two years of reconstruction that reportedly cost €35 million, another large German sports store, L&T in Osnabruck, has reopened its doors, offering a new shopping experience. The biggest attraction is an artificial wave in the water basin in the basement, where people can surf. Another special feature is a ...
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News briefs
Oxbow has opened its first directly operated store at 31...
Oxbow has opened its first directly operated store at 31 rue Beaurepaire in Paris, blending an urban lifestyle spirit with surf-inspired elements. The French surfwear brand owned by the Lafuma Group, which is enjoying a certain revival in contrast with the general sluggishness of the market, already has 30 franchised ...
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News briefs
Decathlon Russia has opened its first store that is not...
Decathlon Russia has opened its first store that is not attached to a shopping center, measuring 4,800 square meters of net selling space, after purchasing a land parcel of three hectares in a dormitory district of St. Petersburg. The company said it plans to add four doors in the same ...
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News briefs
Cisalfa has introduced a new e-store, developed in partnership with...
Cisalfa has introduced a new e-store, developed in partnership with Keros Digital. The upgraded e-store is meant to offer its visitors an easier shopping experience. The Italian sporting goods retailer said it chose Keros' K-Oms platform because this is designed to meet diverse order management needs, including multiple order fulfillment ...
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Article
Adidas invests for market share and profit gains
Despite relatively weak demand for apparel, slower comparable store sales increases in Europe and delayed deliveries in the U.S. market, the Adidas Group managed a sales increase of 16 percent in constant currencies and an even sharper rise in profits for 2017, which encouraged it to upgrade its five-year profit ...
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Article
Adidas upgrades profit guidance, buys back shares
The Adidas Group has shifted gears in the first full year under the leadership of Kasper Rorsted, to amplify and accelerate the five-year strategic plan launched three years ago. The group's management team and brand assets were both rejigged, while the company implemented more centralization, tackled losses at Reebok and ...
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News briefs
SportScheck has acquired full ownership of Fitfox, an online platform...
SportScheck has acquired full ownership of Fitfox, an online platform that suggests more than 3,000 activities in 70 different sports that people can perform in fitness studios and sports halls in 50 German cities. Founded in Hamburg in 2013, the website gets more than five million visits per month. The ...
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News briefs
Sports Direct International (SDI) raised its stake in Debenhams to...
Sports Direct International (SDI) raised its stake in Debenhams to nearly 30 percent, the threshold at which it would have to make a formal takeover offer for the department store group. Instead, SDI reportedly said that it wanted to form a tighter strategic partnership with Debenhams, as it increased its ...
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News briefs
Karstadt Sports has opened corners for Reebok with special workout...
Karstadt Sports has opened corners for Reebok with special workout areas for customers at its stores in Munich's Stachus area and on Essen's Limbecker Platz. A dedicated website and a social media campaign will promote the initiative as part of the brand's “Reebok Experience.”
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Article
Zalando invests in new markets, categories and infrastructure
Zalando wants to move into two unidentified new European markets as part of multi-faceted investments targeting a sales increase of 20 percent to 25 percent and continuing market share gains this year.The German online fashion retailer raised its turnover by 23.4 percent to €4,489 million in 2017, driven by a ...
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News briefs
Munich, the Spanish brand of sports and lifestyle footwear, has...
Munich, the Spanish brand of sports and lifestyle footwear, has opened its 9th store in Barcelona, raising the number of directly operated stores in Spain to 15. Located in the Splau di Cornelià shopping center in the district of Llobregat, the 45-square-meter experiential store makes use of methacrylate to spread ...
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Article
Adidas teams up with a Russian shoe retailer for the World Cup
Zenden, a Russian shoe retailer that holds a license for the 2018 Fifa World Cup in its country, has announced a plan to open Adidas corners in 150 of its stores in connection with the international tournament. It also plans to release 60 new products including rubber shoes, sneakers and ...
