All articles by SGI Europe Editorial Team – Page 11
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News briefsAdidas joins Google Play gift card store
Adidas has become the first sporting goods brand to be featured on Google Play’s new digital gift card store, joining Disney and Starbucks.
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News briefsUK’s first women’s sports store opens
The UK’s first retail space dedicated entirely to women in sport has opened, offering curated performance apparel and gear.
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ArticleKappa marks 25 years of Kombat line
Kappa is marking the 25th anniversary of its Kombat jersey with a Slam Jam collaboration honouring 18 football clubs that have shaped the line.
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News briefsPuma opens logistics hub near Strasbourg
Puma has opened a 41,000-square-meter logistics hub in Vendenheim, near Strasbourg, operated by ID Logistics and designed to boost sustainable distribution.
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News briefsIntersport France takes over Iberian ops
Intersport France strengthens its southern European presence by taking over operations in Spain and Portugal, adding 385 stores to its network.
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News briefsPlayboi Carti, Mitchell & Ness unveil NBA line
Rapper Playboi Carti has teamed up with Mitchell & Ness, Fanatics and Complex for a bold NBA-inspired streetwear collection.
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ArticlePSG posts record €837m revenue
Paris Saint-Germain posted record revenues of €837 million in 2024/25, driven by commercial growth and a historic season that included victory in the Champions League.
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News briefsIOC and Saudi Arabia end esports partnership
The IOC and Saudi Arabia have ended their 12-year partnership for the Olympic Esports Games, with both parties now pursuing separate esports strategies
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ArticleSports Direct launches star-studded Xmas campaign
Sports Direct’s new holiday campaign roars into action with a celebrity-driven lineup and hero products to inspire active gifting and fresh sport starts.
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ArticleWFSGI joins child inactivity coalition
WFSGI has joined a global coalition that seeks to address the child-inactivity crisis, committing industry to drive engagement and community activation.
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News briefsAmiri partners with FC Barcelona
FC Barcelona has signed a five-year deal with luxury label AMIRI to design formalwear for players, coaches and executives.
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News briefsArvind names Sunitha Lal CHRO
To help scale its sportswear and composites businesses, Arvind has hired a new CHRO, Sunitha Lal, who brings decades of HR expertise.
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ArticleAuthentic opens Mexico office
Authentic Brands Group names Victor Alvariño SVP and Head of Mexico, launching a new office to accelerate regional growth.
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ArticleNike and Martine Rose celebrate the world of gaming
Nike and Martine Rose have unveiled their 2025 Sport collection, which fuses athletic heritage, streetwear and gaming culture for connected athletes.
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News briefsNew Era partners with FC Barcelona
New Era has signed a global partnership with FC Barcelona to become the club’s official headwear licensee and launched a capsule collection.
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ArticleGucci enters mountainwear with Altitude
Gucci has unveiled Altitude, its first mountainwear line, for AW25/26, merging technical performance with high fashion. Jannik Sinner is fronting the campaign.
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ArticleYeşim wins triple award for circular initiative
Yeşim Group – supplier to Nike and Under Armour – has won three awards for Ecollectiv, turning textile waste into products.
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ArticleMetro Brands bets on sports and streetwear
Metro Brands has launched MetroActiv for athletic footwear and is expanding its Foot Locker and New Era partnerships.
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ArticleIntertextile Shanghai sets 2026 agenda
Intertextile Shanghai returns March 11-13 with focus on sustainability, performance textiles and innovation at NECC Shanghai.
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ArticleBerkshire Hathaway earnings and cash reserves hit record
The US conglomerate posted record earnings and cash reserves in Q3 amid hints of leadership change.