All articles by SGI Europe Editorial Team – Page 7
-
ArticleColumbia renews MegaMarsch partnership
Columbia announced it will continue as the presenting partner of long-distance walking series Megamarsch through 2028, reinforcing its commitment to endurance and participation events.
-
ArticleSnow League raises $15m for global expansion
The Snow League, founded by Shaun White, has raised $15 million to expand its professional snowboarding and freeskiing league globally, with backing from 359 Capital, BITKRAFT Ventures, and Fenway Sports Group’s Linda Henry.
-
ArticleTaylorMade revives Red Bull Racing golf crossover
TaylorMade and Oracle Red Bull Racing reunite for a limited-edition “Race Day” golf line, featuring MG5 wedges, race-inspired apparel, and accessories—this time with a broader lifestyle focus.
-
ArticleIrish football star Clifford launches own sportswear brand
Fresh off winning his third Footballer of the Year award, Kerry FC star David Clifford has launched “The Clifford Range,” a new GAA sportswear brand with McKeever Sports.
-
ArticleTopgolf Callaway extends Perry Ellis deal
Topgolf Callaway Brands has extended its licensing deal with Perry Ellis International through 2032, with plans to launch a premium apparel line by 2028.
-
ArticleTechtextil India 2025 boosts sport-textile innovation
Techtextil India 2025, from Nov 19–21 in Mumbai, will spotlight sustainable recycling, sport-performance textiles, and global fiber innovation through new dedicated zones.
-
ArticleJD Sports opens massive Barcelona flagship
JD Sports is opening a 1,500 m², two-floor flagship in Barcelona’s Portal de l’Àngel on Nov 22, combining retail scale and community-focused design.
-
ArticleLululemon unveils Team Canada 2026 Winter Games kit
Lululemon, in partnership with the Canadian Olympic and Paralympic Committees, has unveiled a technical and inclusive Team Canada kit for the 2026 Winter Games.
-
News briefsCiele Athletics names Corey Stecker sales chief
Canadian running brand Ciele Athletics has named Corey Stecker as Global Head of Sales, bringing 18 years of experience from VF Corp. brands.
-
ArticleUK launches “Let’s Move!” child activity campaign
The UK Government has launched “Let’s Move!,” a nationwide campaign backed by Sport England and sports stars to help families keep children active year-round.
-
ArticleFoot Locker scraps HQ move to St. Pete in Florida
Foot Locker has canceled its previously announced move to St. Petersburg, Florida, citing a corporate strategy reset after its $2.4 billion acquisition by Dick’s Sporting Goods.
-
ArticleChampion revamps Chengdu flagship with bamboo craft
Champion’s upgraded Chengdu flagship blends its athletic DNA with classic craftsmanship: bamboo-weaving textures, DIY artisan stations, and heritage Reverse Weave pieces.
-
ArticleAlfa Romeo debuts limited athleisure line
Alfa Romeo enters the apparel space with a limited athleisure collection inspired by its Junior Veloce model, blending motorsport heritage with high-performance design.
-
ArticleBalenciaga debuts Spring ’26 Football Series
Balenciaga’s new Spring 2026 “Football Series” fuses couture design with American-football iconography in a capsule of jerseys, padded hoodies, and tracksuits.
-
ArticleNew Balance celebrates Ohtani MVP with “Unicorn” tee
New Balance honors Shohei Ohtani’s 2025 MVP season with a limited “Unicorn” T-shirt, celebrating the star’s dominance and boosting its athlete portfolio.
-
ArticleIOC hosts first Olympic AI Engagement Forum
The IOC hosted the first Olympic Movement AI Engagement Forum in Lausanne on Nov. 12-13, focusing on responsible AI use in sport and athlete support.
-
ArticlePerfect Moment opens first store in Verbier
London-based luxury skiwear brand Perfect Moment has opened its first wholly owned retail store in Verbier, Switzerland, on November 5, 2025.
-
News briefsCéraclès creates Ekosport-Rent department
Céraclès Coopérative has created a department for Ekosport-Rent and appointed Michael Bissey to lead it, supported by Marion Reuiler.
-
ArticleWalmart CEO McMillon to retire
Walmart CEO Doug McMillon will retire, and John Furner, current COO, will take over. The transition could reshape how sporting goods brands manage pricing, distribution and e-commerce at Walmart.
-
ArticleIOC backs UN sport declaration in Doha
UN Member States adopted a declaration on sport’s role in achieving SDGs at the Second World Summit for Social Development in Doha, with IOC support.
