All articles by SGI Europe Editorial Team – Page 10
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News briefsLululemon debuts at China’s CIIE with wellness hub
For its first participation as exhibitor at CIIE, the Shanghai trade fair, Lululemon arrived with an immersive wellness experience.
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ArticleIRX launched in Amsterdam as Europe’s running hub
The International Running Expo has made its debut in Amsterdam as Europe’s first dedicated B2B running trade show, with ambitions to unite the industry.
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News briefsAlibaba launches Milano Cortina 2026 line
Alibaba and the IOC have launched Milano Cortina 2026 mascot merchandise and the first Olympic jewelry line, exclusively on Tmall’s Olympic Flagship Store.
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News briefsBeckham knighted by King Charles
David Beckham has been knighted by King Charles III for his services to sport and charity.
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News briefsHummel replaces Macron in Canadian Premier League
Hummel is replacing Macron as CPL’s kit supplier. The multi-year deal starts in 2026, with new club collections and a focus on sustainability.
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News briefsBayern Munich posts record €978.3m turnover
FC Bayern München concluded 2024/25 with record turnover of €978.3 million, up 2.8 percent, with operating profit rising 11.3 percent to €187.8 million.
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ArticleAllbirds lowers FY2025 outlook
Allbirds has reported a 25 percent year-on-year decline in Q3 2025 revenue and lowered its full-year outlook as it refocuses operations.
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News briefsPeloton recalls 800,000 bikes
Peloton has recalled 800,000 bikes in North America to deal wit- seat post failures. The model in question is the original Bike, sold from 2018 to 2023. Free replacements are available.
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News briefsFanatics partners with Football Australia
Fanatics and Football Australia have signed a distribution partnership to give fans access to CommBank Matildas and Socceroos merchandise worldwide.
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News briefsCanada Goose opens Paris flagship
Canada Goose has opened a Paris flagship with a new luxury retail concept, blending technology, craftsmanship and heritage to elevate brand positioning.
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Short stops
Short Stops Week 46, 2025
FINANCIAL +++ GoPro’s founder and CEO, Nicholas Woodman, has purchased, through a trust, $2 million in the company’s Class A stock, over what he calls his “excitement for GoPro’s diversified product pipeline in 2026 and beyond” RETAIL +++ On Nov. 28 Ekosport will be opening a second Parisian ...
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ArticleShein opens first Paris store
Shein has opened its first permanent store in Paris amid protests and police presence, facing a backlash against ultra-fast fashion.
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ArticleLenzing, OceanSafe pioneer circular fiber
Lenzing and OceanSafe have teamed up to develop biodegradable performance fibers, setting new sustainability standards for global sportswear.
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ArticleZalando strengthens Sports Focus
Zalando’s Q3 results confirm its transformation into a multi-specialist lifestyle platform, with sports and athleisure driving growth alongside Nike, Adidas and On.
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ArticleZalando becomes DFB’s main partner
Zalando becomes main partner of the German Football Association, connecting fashion, lifestyle and the sports-lifestyle crossover.
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ArticleUnder Armour names new CFO
Under Armour has named Reza Taleghani CFO, to succeed David Bergman, who departs after two decades. The transition takes effect in February 2026.
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ArticleCanada Goose board changes
Canada Goose has announced the retirement of Stephen Gunn from its board. Belinda Wong is joining the audit committee.
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ArticleChina signals openness to EU trade talks
China has signaled readiness to discuss trade with the EU, though official sources emphasize cooperation with “EU countries” in carefully calibrated language.
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News briefsArena signs Olympic champion McIntosh
Arena has signed Canadian swimmer Summer McIntosh, a six-time world record holder and triple Olympic gold medallist from Paris 2024.
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News briefsAdidas joins Google Play gift card store
Adidas has become the first sporting goods brand to be featured on Google Play’s new digital gift card store, joining Disney and Starbucks.
