All articles by SGI Europe Editorial Team – Page 2
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ArticleVirat Kohli invests in Agilitas Sports
Virat Kohli has invested ₹40 crore (€4.3 million) in the sporting goods manufacturing startup Agilitas to grow his One8 lifestyle label, deepening ties with Puma and expanding into new categories.
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News briefsQatar launches 11 running tracks globally
The Qatar Olympic Committee, World Athletics and QFFD are building 11 eco-friendly, inclusive running tracks across 11 countries to empower youth.
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News briefsGilbert extends World Rugby deal to 2033
Gilbert and World Rugby have extended their partnership to 2033, with Gilbert remaining the official ball supplier for all Rugby World Cups.
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News briefsPersonar hires Tony Page from Sony Hawk-Eye
AI sports analytics firm Personar has hired Tony Page from Sony Hawk-Eye to lead its global professional sports division.
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News briefsFrasers buys Swindon Designer Outlet
Frasers Group has acquired Swindon Designer Outlet, one of the UK’s top five outlets by footfall, as part of its physical retail expansion strategy.
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News briefsStöckli extends ski warranty to 4 years
Swiss ski maker Stöckli now offers a four-year warranty on all new skis, a first in the industry, signaling confidence in durability and quality.
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WebinarWEBINAR: The 5 major trends in China’s active lifestyle landscape
Chinese consumers are spending more on premium sportswear and outdoorwear. Join our Expert Talk to learn what this means for international brands.
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News briefsIOC to host 14th Olympic Summit Dec. 11
The IOC will host the 14th Olympic Summit on Dec. 11 in Lausanne, focusing on Milano Cortina 2026, LA28, and anti-doping measures.
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News briefsMade Plus debuts at The Running Event
Made Plus unveiled Rippl, its first US-made running shoe, alongside new Bangr Pro pickleball and Velox TR training shoes at The Running Event.
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News briefsLéon Marchand joins Speedo as global ambassador and innovator
Four-time Olympic gold medallist Léon Marchand has joined Speedo as global ambassador, working on product innovation and mentoring young swimmers.
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ArticleArgentina tops global football brand ranking
Argentina’s Football Association tops Brand Finance’s global ranking with a score of 90.7, ahead of Brazil, Germany, France and England.
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News briefsQatar to host first Ironman event in 2027
The Ironman Group has confirmed that Doha will host Qatar’s first Ironman-branded event in early 2027, following the success of races across the Gulf.
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News briefsFanatics to run FIFA 2026 retail
Fanatics will exclusively manage retail operations at FIFA World Cup 2026 stadiums and fan festivals across North America.
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News briefsSaltex 2025 draws 7,463 visitors to Birmingham
Saltex 2025 drew 7,463 visitors to Birmingham, with over half seeking new machinery and tech. The Learning Live program attracted more than 1,000 attendees.
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ArticleItaly eyes €5.3bn boost from Winter Games
A new study estimates Italy will see a €5.3bn economic boost from the Milano Cortina 2026 Winter Games, spanning immediate spending to long-term value.
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News briefsMoody’s downgrades Under Armour to B1
Moody’s lowered Under Armour’s rating to B1, citing slow turnaround progress and macro headwinds, while upgrading liquidity to SGL-2
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Short stops
Short Stops Week 50, 2025
BRANDS +++ Swedish golf apparel brand Abacus Sportswear has become an official licensee for the 2026 Solheim Cup, which will take place at Bernardus Golf in the Netherlands on Sept. 7-13, 2026 +++ EVENTS +++ The second edition of Racquet Trend Expo, organized by Next Group and Padel ...
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News briefsCNCPTS, New Balance unveil 997 Montage
CNCPTS and New Balance revive the 997 with a grunge-inspired “Montage” design, releasing in limited quantities this December.
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News briefsFreeride World Tour teams up with Faction Skis and Phaenom Footwear
The annual series of events for freeride skiers and snowboarders has agreed a three-year deal with the two Swiss-based brands.
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News briefsArgan and Decathlon cut emissions with heat pumps
Four logistics sites now use heat pumps instead of gas boilers, cutting annual CO₂ emissions by 700 tons.
