All Snipes articles
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ArticleSaucony and Merrell drive Wolverine’s Q1 growth
The US performance footwear group regained profitability in Q1, led by strong sales from its trail and running brands despite tariff-related uncertainty.
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ArticleNike’s Q3 result $11.3bn, down 9% – Hill: ‘We’re on the right path’
Nike moving with “focus and urgency,” but sets realistic outlook for complete turnaround.
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News briefsSnipes has a new CMO in the US
Snipes has appointed Kelley Walton as the US market’s new Chief Marketing Officer (CMO).
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ArticleOn eyes younger consumers and new markets
The Swiss company adds retail partners around the world, is pleased with it´s 2024 and looks for more progress 2025 toward its 2026-2027 financial goals.
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News briefsCourir is planning to sell 15 French stores to Snipes
Teaser: Courir currently operates about 260 stores in France, against 34 Snipes stores across the country.
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ArticlePSG and Snipes announce partnership
Sneaker and streetwear retailer Snipes will be on the back of PSG’s team kit for three years
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ArticleDriven by purpose: the social impact of sport
Sport is a powerful force for positive social change, promoting inclusion, teamwork, and mental wellbeing. From grassroots initiatives to global campaigns, leading brands like Nike, Puma, and Adidas are using their platforms to foster community, support equality, and champion important social causes.
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C-Suite InterviewCommunity first: Why Snipes is much more than just a retailer
Dennis Schröder’s vision takes Snipes beyond retail. Discover how community engagement drives the company’s success.
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News briefsMartin Badour appointed as new President of Snipes USA, succeeds Jim Bojko
Snipes has announced Martin Badour as the new President of its operations in the US. Badour, who previously served as Executive VP of Retail for Snipes in the USA, steps into the role effective immediately. He replaces Jim Bojko, who has departed from the company. In a statement, Badour expressed ...
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News briefsSnipes USA CMO retires, successor already found
Source: Snipes Dimitrios “Jimmy” Lessen Global sneaker and streetwear retailer Snipes announced the retirement of Brian Forde, Group Chief Merchandising Officer in the US, effective June 30, 2024. After 40 years in the sneaker industry, Forde is stepping down to begin his well-deserved retirement. Forde began his ...
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ArticleFounder of Snipes steps down as CEO
Sven Voth, the founder of sneaker specialist Snipes SE, is handing over his position as CEO to Dennis Schröder, who has been the company’s General Manager since April 2023. Schröder will immediately assume responsibility for the business of the internationally operating sneaker and streetwear retailer. Voth will remain with the ...
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News briefsECE completes €12 million sports and leisure project in Viennese shopping mall
Source: ECE/Meyer Boulder wall at G3 Shopping Resort Gerasdorf The German retail property company ECE Marketplaces has successfully completed an extensive project for the expansion of the G3 Shopping Resort Gerasdorf, a shopping center on the outskirts of the Austrian capital of Vienna. On an area of ...
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News briefsSnipes celebrates 25th anniversary with namesake Hollywood star
What was once a streetwear store in Cologne is now a global chain with nearly 700 stores around Europe and the U.S.: Snipes is celebrating its 25th anniversary and has brought its namesake Wesley Snipes on board to party. In a one-and-a-half-minute spot, the actor reviews the retailer’s development and ...
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Case StudyHow Snipes’ unique retail experience helped the brand open nearly 700 stores worldwide
Snipes often describes itself as an “entertainment event company with a bit of retail.” Find out why, and read more on its shop philosophy
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News briefsSnipes adds GM Europe to management team
The CMO who has just left 11teamsports, Dennis Schröder, will take over the position of general manager Europe at sneaker specialist Snipes from May 1, 2023, supporting founder and CEO Sven Voth in the day-to-day operations. In addition to Voth, CFO Tim Spickenbom and COO Peter Buse are also part ...
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News briefsSnipes invests in new and bigger logistic center
The sports and lifestyle retailer Snipes is building a new service and logistics center in Bedburg, Germany, in order to be positioned for the planned expansion of the company. The construction is the largest logistics investment ever made by the sneaker and streetwear retailer. According to the company, Snipes is ...
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News briefsSnipes now has a COO
Peter Buse has been appointed chief operating officer of Snipes, a new role at the Cologne-based sneaker and streetwear retailer. Most recently, Buse held the same role at Momox, from July 2019 to July 2022. He previously worked at Netrada, also as COO, and at Arvato as logistics manager. This ...
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News briefsSnipes acquires Croatian retailer Shooster
Following its successful expansion into Poland (acquisition of the Distance fashion chain in June 2021) and the takeover of the American retail chains Jimmy Jazz and Expressions in the same year, Cologne-based sneaker and streetwear retailer Snipes is continuing its expansion course with the acquisition of Croatian retailer Shooster. Alongside ...
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ArticleSnipes snaps up the Jimmy Jazz chain in the U.S.
Snipes, the sneaker retail chain owned by the Deichmann Group, has agreed to acquire Jimmy Jazz, an American chain of sneaker stores with a hip-hop vibe and headquarters in Secaucus, New Jersey. The deal was signed on Dec. 1 and should close before the year is out. Terms remain undisclosed. ...
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News briefs
Snipes buys a Polish chain
Snipes, the German-based sneaker and streetwear retail chain owned by Deichmann, is expanding to Poland with the acquisition of Distance, a retail chain founded in 2003 that sells soùoamr products through 31 physical stores in the country and an online shop that can be accessed from 20 European countries. No ...
