TECHNOLOGY – Page 14
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News briefsAviron raises $18.5 million and hires COO
Toronto-based connected fitness company Aviron announced $18.5 million in Series A funding led by Chris Carey and Stripes, also an investor in the running brand On. Additional investment comes from Global Founders Capital, Formic Ventures and 24-Hour Fitness founder Mark Mastrov. Aviron is the developer of a gaming-led, smart rowing ...
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News briefsSlinger closes PlaySight Interactive acquisition
Shortly after completing its acquisition of Gameface.ai, connected sports technology company Slinger, formerly Slinger Bag, has added the final building block to its “Watch, Play, Learn” strategy with video capture and analytics company PlaySight Interactive. PlaySight was founded in 2014 and is now firmly established in the U.S. team sport ...
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News briefsBusiness with the metaverse to exceed $100 billion in 2022
Management consultancy Boston Consulting Group (BCG) expects a strong surge in growth for products and services for the so-called metaverse. “The market for augmented reality will exceed the 100 billion US dollar mark this year,” said BCG partner Tibor Mérey in an interview with the German business magazine Capital. The ...
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News briefsKlarna and Good On You make sustainable products suggestions
Klarna, the Swedish retail banking, payment and shopping service, in collaboration with Good On You, has unveiled its first set of sustainable collections in the Klarna app that can be shopped on an ongoing basis. Good On You is a platform for rating the sustainability of fashion brands. Using more ...
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News briefsPracticing yoga in the Metaverse with Alo
Alo, a yoga brand founded in Los Angeles in 2007, has just entered the Metaverse with the launch of an “immersive wellness experience” on Roblox, an expansive global platform that brings together a worldwide community through shared virtual encounters. The virtual Alo Sanctuary is a place designed to serve as ...
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News briefsKettler launches fitness app
Fitness equipment provider Kettler, whose licensing rights have been held by Swiss distributor Trisport since 2019, wants to get involved in the (paid) connected fitness sector. For this purpose, it just launched the new English-language HOI by Kettler Fitness App, which customers can test for free until May 2022. Access ...
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ArticleNike sues StockX, and explores the nature of NFTs
The age-old philosophical debate over the nature of simulacra has found new life in new forums: the metaverse, where big brands have been recreating their products in virtual form, and the courts, where those same brands are now clashing with other business entities over the realities, virtual and other, of ...
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Short stops
Jan. 25 Short Stops – Bollé - Escalade – Jack Wolfskin - Kanye West – Nike - Polygiene
Corporate: +++ Polygiene announced that the takeover of the SteriTouch business via Addmaster has been completed +++ Escalade has completed the acquisition of Brunswick Billiards +++ Jack Wolfskin, the German outdoor brand owned by Callaway Golf, has redesigned its logo and reveal a new strategic brand reset (more ...
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News briefs
New Balance extends its trademarks into the metaverse
Joining Nike, Adidas, Puma and Under Armour in their journeys into the metaverse, New Balance has filed trademark applications in the U.S. to extend its brand into virtual merchandise and services, including virtual footwear, apparel, sports bags, equipment and accessories. The three applications cover the New Balance trade name as ...
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News briefs
UA releases its first NFTs
Like Nike and Adidas before it, Under Armour is embracing non-fungible tokens (NFTs). The American sportswear company has released 2,974 of them, each a digital replica of the Genesis Curry Flow shoe that Steph Curry was wearing on Dec. 14, when he broke the NBA’s record for total three-point shots. ...
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ArticleAdidas releases its first NFT collection
As we reported earlier this month, Adidas has struck deals with three producers of non-fungible tokens (NFTs) on the Ethereum blockchain: Bored Ape Yacht Club (BAYC), gmoney and PUNKS comic. The fruit of those initiatives, a first collection of NFTs under the Adidas Originals brand of lifestyle products is slated ...
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ArticleNike acquires a London-based digital assets producer, RTFKT
Nike has acquired RTFKT (pronounced “artifact”), which the sportwear giant describes in its press release as delivering “next generation collectibles that merge culture and gaming.” The terms of the deal will not be disclosed, said NIke. Founded as a company as recently as January 2020 – by Benoit Pagotto, ...
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News briefs
Kickz invests in NFTs via The Football Club
Kickz, the German sneaker and streetwear retailer, is planning a cooperation with a German startup, The Football Club (TFC), that specializes in NFTs. TFC, a Munich-based crypto-soccer-platform that is currently in beta test mode, claims to be the world’s first app-based provider of NFT games. Run by Ante Kristo, TFC ...
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News briefs
Garmin partners with Intermap on innovative golf applications
Garmin has signed a worldwide multi-year joint development agreement with Intermap Technologies, a company specializing in geospatial content development and intelligence solutions, headquartered in Denver, Colorado. Intermap’s proprietary 3D, high-resolution NEXTMap Digital Terrain Model (DTM) will enable Garmin to deliver precise terrain information for 42,000 golf courses around the world. ...
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News briefsAS Roma signs €36 million product partnership to support DigitalBits blockchain
AS Roma and U.S. fintech Zytara Labs have signed a three-year exclusive product partnership worth €36 million with the support of the DigitalBits Foundation (formerly XDB Foundation). The partners plan to use the DigitalBits blockchain to create official ASR blockchain-based digital assets, establish the digital assets as new purchasing methods, ...
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News briefsiFIT acquires endurance experience company 29029
Utah-based company iFIT, a global brand for connected fitness software, content and exercise equipment (including the brands NordicTrack, ProForm and Freemotion), active in 120 countries, has acquired 29029, a company offering endurance hiking events. The acquisition delivers a new endurance athlete segment to iFIT’s community of over six million members ...
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News briefs
Asics to auction NFTs
Resorting to blockchain technology, Asics is auctioning its first NFT collection of non-fungible tokens, alias NFTs. Called Asics Sunrise Red, the collection comprises 189 NFTs around nine “digital footwear products,” among them the Gel-Lyte III, Gel-Quantum 360 and Metaracer, as well as flip-flops and sandals. The nine models will have ...
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ArticleBig business on social media: Where digital natives shop
The plain “Buy now”-button seems to be a thing of the past. Online shopping is reducing friction, getting more intuitive, more fluid – and more social. “Social commerce” – or “social shopping” – is the fastest-growing distribution channel worldwide. Shoppable posts and stories allow brands and users to tag specific ...
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News briefs
Aetrex is launching a new fast and useful foot scanner
Aetrex is releasing a 3D foot scanner with two selling points: size and cost. Using a proprietary computer system called FitGenius, the Albert 3DFit will complete a foot scan in “less than 10 seconds” and is accurate to within one millimeter, the company claims. The system then compares the scanned ...
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News briefs
Helly Hansen overhauls its IT
Helly Hansen is overhauling its computer system to smooth operations, cut costs and come into compliance with regulations in various countries. The Norwegian sports apparel and gear producer is stringing together the Infor M3 enterprise resource platform (ERP), the Salesforce customer resource management (CRM) platform, the Front Systems point-of-sale system, ...
