All Uefa articles
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ArticleWSL and Anomaly launch ‘Watch this’ to kick off 25/26 Season
WSL Football and creative agency Anomaly have revealed a new integrated campaign designed to drive excitement for the start of the 2025/26 season.
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ArticleWomen’s football is all the rage – here’s why (and how) brands should get on board
With unprecedented attendance, surging digital engagement and a fanbase that values purpose over hype, women’s football is no longer playing second fiddle. Savvy brands are seizing the moment.
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News briefsMacron and UEFA extend partnership
UEFA and Macron have signed a multi-year renewal of their partnership.
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News briefs
UEFA and IBSA strengthen collaboration on para-football development
The International Blind Sports Federation (IBSA) has been representing and promoting sports for people with visual impairments for over 40 years and is a founding member of the International Paralympic Committee (IPC).
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News briefsDeltatre appoints new Head of Sports for the Americas
Broadcast and streaming company Deltatre has appointed Charlie Mitchell as Head of Sports for the Americas, reinforcing its commitment to the U.S. sports market.
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News briefsPortugal leaves Nike for Puma in new kit deal
Puma takes over Portugal’s victorious football team when Nike’s deal expires.
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News briefsUEFA launches new strategy to support women’s football
The new strategy builds on the success of UEFA’s previous plan for women’s football, Time for Action, launched in 2019.
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News briefsKipsta unveils new official match balls for UEFA Europa League, Conference League
Kipsta presents the official match balls to be used in all UEFA Europa League and UEFA Conference League matches from the 24-25 season and until the end of the 26-27 season.
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News briefsUEFA opens bidding for women’s soccer gear rights
UEFA has initiated a tender process to secure rights for match balls and apparel exclusively for its women’s competitions throughout the 2025-2030 period. Included in this cycle are five editions of the UEFA Women’s Champions League, the 2029 Women’s European Championship and various age-group tournaments. The tender process will kick ...
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News briefsAliExpress first exclusive e-commerce partner of UEFA Euro 2024
AliExpress, the business-to-consumer online marketplace launched in 2010 by Alibaba International Digital Commerce Group, has become the first e-commerce platform as an exclusive official global sponsor of UEFA Euro 2024 in Germany. The marketplace said it invests millions of Euros in discounts, deals, and engagement during the championships. It will ...
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News briefsUEFA reports record revenues for top-tier clubs
According to UEFA’s latest report, top-tier clubs participating in UEFA competitions have achieved unprecedented revenue levels in the 2021/22 fiscal year. The European Club Finance and Investment Landscape report disclosed that these clubs collectively generated approximately €23.9 billion in revenue during this period, marking a historic high. The staggering figure ...
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News briefsUEFA approves “United for Success” 2024-2030 strategy
The UEFA executive committee met in Paris on Feb. 7 and approved the “United for Success: UEFA Strategic Vision 2024-2030,” a roadmap to guide the organization and the wider European football community for the coming years. United For Success was created in consultation with national associations and by involving key ...
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News briefsUEFA president will not stand for reelection in 2027
Aleksander Ceferin, the head of European football governing body UEFA, has announced that he would not stand for reelection in 2027 and an unprecedented fourth term at the helm of the organization. An amendment to UEFA’s statutes passed by the organization’s Congress on Feb. 8 would have ...
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News briefsEU court finds in favor of Super League
“The FIFA and UEFA rules on prior approval of interclub football competitions, such as the Super League, are contrary to EU law,” the Court of Justice of the European Union has ruled. FIFA and UEFA may not subject “any new interclub football project” to their prior approval or prohibit clubs ...
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News briefsChanges in UEFA women’s football and futsal
The UEFA’s Executive Committee has settled on an 18-club Women’s Champions League (up from 16), with three home matches, three away matches and knockout rounds. It is also establishing a second European competition for women’s clubs. These changes will be in effect for the 2025/26 season. For the women, as ...
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News briefsUEFA selects Kipsta footballs for Europa League and Europa Conference League
Kipsta, the Decathlon Group’s brand for all team sports, will provide the balls for the UEFA Europa League and the UEFA Europa Conference League from the 2024-2025 season. The agreement is valid for three years. From Portugal to Azerbaijan, from the Faroe Islands to Turkey, official match balls designed and ...
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News briefsUEFA publishes ambitious ESG strategy for Euro 2024
Less than a year from the start of UEFA Euro 2024, scheduled to take place in Germany from June 14 to July 14 next year, the governing body has published the “UEFA Euro 2024 Environmental, Social and Governance (ESG) Strategy.” The UEFA European Championship is the third-largest sporting event worldwide, ...
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News briefsAmazon becomes a partner of UEFA Women’s
UEFA has announced that Amazon has signed a multi-year partnership to become a partner of UEFA Women’s Football. The agreement will see the e-commerce company sponsor various competitions, including UEFA Women’s Euro 2025, UEFA Women’s Champions League, Women’s Finalissima, UEFA Women’s Futsal Euro 2023, UEFA Women’s Under-19 Championships and more. ...
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News briefsUEFA is considering Champions League final in the U.S.
In an exclusive interview with Men in Blazers, a soccer-focused media company in North America, UEFA president Aleksander Čeferin said that the UEFA Champions League final could be held in the U.S. in the future as UEFA seeks to capitalize on the sport’s rising popularity in the country. The Champions ...
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News briefsCeferin re-elected as UEFA president
Aleksander Ceferin was re-elected as UEFA president by acclamation at the 47th Ordinary UEFA Congress, which was held in Lisbon on April 5. Ceferin, a 55-year-old Slovenian lawyer, will serve a further four-year term, his third as president of the continental sport governing body. Ceferin’s election did not come as ...
