All Under Armour articles – Page 3
-
ArticleUnder Armour’s Kevin Ross: “It’s about more than just the game”
Kevin Ross, SVP and EMEA Managing Director at Under Armour, discusses how the brand leverages sports for social impact, focusing on youth empowerment and community well-being. Discover how Under Armour’s initiatives and partnerships aim to prepare young athletes for success in life beyond sports.
-
News briefsUnder Armour to pay €434 million settlement in shareholder lawsuit
Following a seven-year legal dispute between Under Armour (UA) and a group of shareholders, UA has agreed to pay $434 million in settlement. This should end the legal dispute from 2017, in which it was alleged that the company had misled shareholders about its sales growth to meet Wall Street ...
-
News briefsCurry Brand signs first international athlete
Under Armour’s Curry Brand has agreed to a multi-year shoe and apparel deal with Japanese basketball guard Keisei Tominaga. The 23-year-old becomes Curry’s first international athlete. He will also serve as a brand ambassador. Tominaga was born and raised in Japan and then moved to the US, where he made ...
-
ArticleUnder Armour to begin move to new HQ
Under Armour said it will start moving into its new global headquarters in November, the Baltimore Sun reports. By then, a first wave of employees will relocate from the current Tide Point headquarters to a signature, five-story building on the Baltimore Peninsula, which the company bought eight years ago for ...
-
News briefsUSA Football and Under Armour form multi-year partnership
USA Football, the sport’s governing body in the US and the organization responsible for creating and leading the US national team, and Under Armour have announced a multi-year partnership, which will stretch through the 2028 Olympic Summer Games in Los Angeles (LA28) and aims to allow every athlete to participate, ...
-
ArticleUnder Armour’s latest reset will take many months to unfold
Six weeks after returning as CEO to the company he founded, Kevin Plank will lead a restructuring at Under Armour that will focus on a premium positioning of fewer products, less promotional pricing, a greater focus on its core men’s apparel business and an accelerated bring-to-market strategy for new offerings. ...
-
News briefsHigher domestic sneaker sales spark Vulcabras in Q1
Brazilian group Vulcabras received a 5.8 percent overall revenue lift to 597.3 million Brazilian reais (€109.4m) in Q1 thanks to a 7.4 percent increase in athletic footwear sales to R$495.4 million (€90.7m) as total pairage stepped up 4.7 percent to 4.2 million pairs. Higher sneaker sales in Brazil from Under ...
-
News briefsUnder Armour introduces first product made with Neolast stretch fiber
Under Armour is introducing the Vanish Pro Training Tee, the brand’s first product made with Neolast. The new shirt, part of its Vanish training franchise, will make its commercial debut on May 13. Announced for the first time in January 2024, Neolast is meant as a high-performing alternative to elastane ...
-
ArticleCriticism arises as sports brands fall short in designing boots for women
Global sports giants face scrutiny for allegedly neglecting the unique needs of female athletes in the design of football boots, with experts arguing that neither traditional nor ‘gender-neutral’ options adequately accommodate women’s physiology. Despite claims from major brands about supporting women’s sports and offering ‘inclusive’ products, an analysis by talkSPORT ...
-
News briefsTFG introduces JD Sports to South African market
South Africa is set to welcome the arrival of British sportswear giant JD Sports, courtesy of The Foschini Group (TFG), through an exclusive franchise agreement. TFG’s CEO Anthony Thunström highlighted the move as an expansion of their sports portfolio, leveraging their existing brands like Sportscene, Totalsports, and Sneaker Factory. Thunström ...
-
News briefsJD set to open larger store at Broughton Shopping Park
JD is set to enhance its presence in Chester with the unveiling of a bigger and upgraded store at the Broughton Shopping Park this weekend. The new location promises an expanded selection of products from brands like Nike, Adidas, The North Face, and Under Armour. James Air, Director and Head ...
-
News briefsChange again at Under Armour's helm
Under Armour (UA) founder Kevin Plank, the current Executive Chair of the Board, is set to again become President and CEO of the Baltimore, Maryland company on April 1. At the same time, Dr. Mohamed A. El-Erian, an independent UA director since 2018 and lead director since 2020, will become ...
-
ArticleEuropean market remains strong for Under Armour
Despite some recent “cooling” with consumers in Eastern Europe and concerns over Red Sea shipping disruptions, Under Armour is pleased with the trajectory of its business in Europe. In the product area, the brand is seeing sales traction from its Meridian products for women; its Curry 11 products; and its ...
-
News briefsUnder Armour launches new basketball shoe
Under Armour is releasing the Futr x Elite, described by the brand as “the pinnacle footwear model” within its basketball portfolio and a shoe that “will redefine the category.” FUTR stands for “For Us To Rise,” to call together a community of basketball athletes striving for greatness on the court. ...
-
News briefsUnder Armour appoints new managing director of EMEA
Under Armour has appointed Kevin Ross as the new Managing Director of Europe, the Middle East, and Africa (EMEA). In his new role, Ross is tasked with developing and executing a regional omnichannel growth strategy and delivering on-brand consumer experiences. The brand aims to achieve sustainable, highly profitable growth in ...
-
News briefsCelanese and Under Armour develop new stretch fabric
Source: Under Armour At the Fiber Spinning Lab at The Nonwovens Institute, NC State University Celanese and Under Armour have joined forces to introduce a groundbreaking performance stretch fabric named Neolast. This material is poised to offer the industry a superior alternative to elastane, commonly known as ...
-
ArticleNew CPO, President of Americas at Under Armour
Under Armour (UA) has appointed Yassine Saidi as Chief Product Officer and Kara Trent, the current Managing Director for the company’s EMEA region, as President of the Americas. With nearly two decades of industry experience, Saidi has previously held positions at both Adidas and Puma. According to UA, he brings ...
-
ArticleUnder Armour makes proprietary fiber-shed test method publicly available
After years of research in its innovation lab, Under Armour (UA) announced a breakthrough fiber-shed testing method earlier this year to combat the invisible but formidable sustainability threat of microfibers and microplastics to society and the planet. Now, the brand has teamed up with James Heal, a leading provider of ...
-
News briefsUnder Armour opens two new stores in Italy with Oberalp
Oberalp Group, the exclusive distributor of Under Armour in Italy, has recently opened two new Under Armour stores in the country. There’s a new Under Armour Brand House at the new Merlata Bloom shopping mall near Milan since Nov. 15, with 140 sqm focusing on training, running and sportstyle. In ...
-
News briefsUnder Armour opens its first London outlet store at The O2
Under Armour will be opening a 370-sqm unit at Outlet Shopping at The O2 in London in early December. Outlet Shopping at The O2 is owned and operated by Waterfront Limited Partnership, a joint venture between AEG and Crosstree Real Estate Partners. The new store will be Under Armour’s 12th ...
