All Sporting Goods Intelligence articles in Volume 31, Issue 37+38 – Page 3
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ArticleHelly Hansen personalizes online customer experiences, signs major sponsorship deal
Helly Hansen has reported an important sponsorship contract that will make it the clothing supplier of the Norwegian Ski Association’s national alpine ski team. The deal will take effect from the 2022/23 season and will last for eight years. It was a logical choice for the 140-year-old Norwegian company to ...
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ArticleSchöffel: Germans are cautiously looking forward to winter sports
As Germany comes right after the U.S. in terms of the number of skiers, with an estimated 14.6 million practicing the sport, snow sports specialists are wondering whether Germans are going to go on a ski vacation this year, in spite of Covid-19. The question mark will probably remain for ...
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News briefsA new brand may be unveiled at Oberalp’s next Virtual Convention
The first ”Oberalp Virtual Convention” in May 2020 was extremely positive for the Italian company and its brands - Salewa, Dynafit, Wild Country, Evolv and Pomoca - with more than 37,000 clicks. As ongoing travel restrictions due to the Covid-19 pandemic continue to make physical events difficult, the family-owned company ...
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News briefsMoody’s switches Vista Outdoor’s outlook from negative to positive
Favorable trends in U.S. outdoor activity and Vista Outdoor’s good competitive position with leading brands in various niches of the market have led Moody’s to change the group’s debt rating from negative to positive, following an improvement in its Ebitda margin. Vista’s brand portfolio includes Camelbak, Bushnell, Camp Chef, Primos, ...
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News briefs
A new round of layoffs is reportedly underway at Nike
According to reports in the Portland-based Oregonian newspaper, Nike has launched a new round of downsizing measures. A first phase over the summer involved more than a hundred vice-presidents, says the newspaper. The current phase is now reportedly hitting so-called “S-band” employees – namely some of the most senior and ...
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News briefs
Including Skechers, the casual shoe market grew by 6.0% in 2019
In spite of strong competition from the athletic footwear brands in the disputed territory of lifestyle sneakers, the branded casual footwear market grew by 6.0 percent in terms of invoiced dollars to an estimated level of $20.8 billion in 2019, according to a study conducted by Shoe Intelligence in collaboration ...
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News briefsNew textile infusions from drirelease
Optimer Brands, the parent company of the drirelease brand of “wicking, drying, cooling and freshening” textiles, is launching a series of substances for infusion during the manufacture of fabrics to produce such effects as dynamic temperature control, skin-soothing and “fresh garment confidence.” Lee Thompson, the company’s business development manager, describes ...
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News briefs
Exer Labs raises new seed capital
Exer Labs, a fitness start-up headquartered in Denver, Colorado, has secured $2 million in further seed capital, bringing it up to $4.5 million. The new investors are GGV, AME Cloud Ventures, Morado Ventures, Range VC, Service Provider Capital, Shatter Fund, and Mike and Albert Lee, the co-founders of MyFitnessPal. ...
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News briefs
Phelps Brand recruits a Canadian ambassador
The Phelps Brand – a brand of technical swimwear born in 2014 from a partnership between the Olympic champion Michael Phelps, the coach Bob Bowman and the swim-gear producer Aqua Sphere – has brought aboard Canada’s youngest world champion swimmer, Penny Oleksiak, to be a global brand ambassador. Oleksiak holds ...
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News briefs
Fibo holds four digital events
Since the end of last month, Fibo has held four events: the European Health & Fitness Forum (EHFF), FIBO@business and FIBO@home from Sept. 30 to Oct. 3 and the FIBO Shopping Week on Oct. 4-11. All have been, for the first time, digital. Together they have drawn more than 4,500 ...
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News briefs
Big e-commerce growth holding up in Switzerland
Online retailing for sporting goods and other products continued to grow in Switzerland after the Covid-related spring quarantines, and the same has been happening elsewhere, to judge from recent reports. What’s more, e-commerce is widely expected to be very strong in the pre-Christmas period through events like Singles Day, Black ...
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News briefs
Tecnica goes partly direct in the U.K.
After 17 years of collaboration, the Tecnica Group has decided to stop working with a distributor in the U.K. and Ireland for the Blizzard, Tecnica and Nordica brands, using sales agents instead. The current distributor, TKC Sales, will deliver the autumn/winter 2020 collections as planned, with the exception of the ...
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News briefs
Foot Locker partners with Adyen for online and in-store payments
Foot Locker is expanding its relationship with Adyen to various markets internationally for in-store and online payments. The international athletic footwear retailer has been working with Adyen since 2018. Headquartered in Amsterdam, Adyen has offices across Europe, North and South America, Asia and Australia.
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ArticleE-commerce boosts Decathlon’s sales in the U.K. and elsewhere
A strong development of online retailing has been helping Decathlon to grow in Europe before, during and after the Covid-19 pandemic. A study conducted by SGI Europe on the major sports retailers’ traffic on their websites, which we are going to discuss more in detail shortly, shows that the global ...
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Article
Covid boosted online sales of sports goods in Spain
A survey that IAB Spain and Elogia conducted online in June of this year suggests that 15 percent of Spanish e-commerce consumers, aged 16 to 70, purchased sporting goods during the coronavirus quarantines. Streaming services also drew 15 percent. The product of choice, however, was food (48%), followed by household ...
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Article
New timing and phygital formats for various trade shows
Two major Italian trade shows have announced that they will be held in the traditional physical format next January. Pitti Uomo, where several lifestyle-oriented sports brands usually exhibit, will be held in Florence from Jan. 12 to 14, followed by Expo Riva Schuh in Riva del Garda from Jan. 16 ...
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Article
Intersport settles with creditors in Sweden at 75%
Intersport Sverige says it expects to come out of insolvency proceedings before the end of October, along with its Löplabet chain of running stores and another subsidiary, following the approval of a settlement by 99 percent of its creditors. We have learnt that they agreed to write off 75 percent ...
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News briefsBurton appoints new creative and marketing executives
Source: © Burton Adrian Margelist Burton Snowboards has named Adrian Josef Margelist as its new executive creative director, and Kelly Murnaghan as senior vice-president of global marketing. Both Margelist and Murnaghan, who have already started in their respective roles, will report to Burton’s chief executive, John Lacy. ...
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News briefs
Latest GoPro camera boosts subscriptions, confirming DTC push
GoPro reported that high demand for its latest action camera, the Hero9 Black, has pushed the number of paying GoPro subscribers past the 500,000 milestone. With the vast majority of consumers purchasing the new camera through the company’s website along with an annual paid GoPro subscription, which includes unlimited cloud ...
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News briefsHead takes over Indigo
Sportsbusiness.at has reported that Head N.V., the holding company of Head Sports, has taken over Indigo, a Munich-based ski producer that filed for bankruptcy protection in April. Indigo is best known as the exclusive licensee of Bogner and its Fire+Ice sub-brand for skis and ski accessories, including helmets, goggles, glasses, ...
