All Sporting Goods Intelligence articles in Volume 36, Issue 14+15
View all stories from this issue.
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News briefsNew Balance Foundation and Beyond Sport launch Futures in Motion development program
The new international initiative is designed to strengthen youth wellbeing, education and career opportunities through sport.
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News briefsBabolat becomes official partner of Juan Carlos Ferrero and his academy
Former pro tennis player Juan Carlos Ferrero is the coach of Carlos Alcaraz.
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News briefsSpeedo unveils hybrid short designed for use on land and in water
The new versatile Lookout Short adapts to every activity in any environment.
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News briefsPentland Brands becomes the first ever sponsor of TNT Sports channel
Six of the company’s brands will showcase through TV, on-demand and social media across the entire TNT Sports portfolio.
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PDF NewsletterSGI Europe Executive Edition: Vol 36 - 14+15
Arthur Hoeld of Adidas is to be the new Puma CEO | Decathlon has a new CEO | Intersport Int’l appoints new CEO | The top sporting goods industry performers by sales and profits in Q4 2024 | Arc’teryx drives Amer Sports’ success | Trump’s tariffs: Reactions from within the sporting goods industry and beyond | Sales up, profits down at Decathlon in FY24 | One of On’s co-CEOs leaves the company as four new senior leaders start | Intersport Int’l sales totaled €14.0bn in FY24, up 2.1% | International drives the topline as Lululemon annual sales top $10bn for first time | Li Ning posts 3.4 percent increase in annual operating profit | Puma appoints its first female President of North America | Intersport rolls out football specialist store format, set to launch in up to 20 markets | Sales for Decathlon France amounted to €4.73bn in FY24 | ISPO Munich presents new concept and structure for 2025 show | eCom Teams files for bankruptcy | Decathlon Germany to open stores at Galeria locations | Rip Curl with DTC growth, while wholesale dropped for KMD due to cautious pre-season buying | Sales rise slightly in Q1 for H&M | Ecco’s net revenues drop by 5% | Technogym posts strong FY24 results despite geopolitical uncertainties
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Case StudyFitness company Gymshark: From online pure-play to omnichannel success
This is how Ben Francis became a billionaire with a niche brand.
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News briefsDecathlon partners with AI-powered fitness app Freeletics
The partnership combines the respective expertise in equipment and AI-generated coaching to offer an ultra-personalized coaching experience.
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News briefsNew Design Manager joins Casall
Jennifer Blom is the new Design Manager for the Swedish sports fashion brand Casall.
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News briefsUnder Armour displays its first regenerative collection
Under Armour and Portland-based Unless will show a collection designed to return to soil at Milan Design Week.
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News briefsAdidas climate neutrality ad banned by German court
Adidas is ordered to stop promoting its “carbon neutral by 2050” pledge, a court having ruled that its net-zero advertising is misleading.
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ArticlePuma appoints its first female President of North America
Tara McRae, who until recently led Puma’s Marketing and Brand Strategy in North America, will immediately switch roles.
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AnalysisAnalysis: The top sporting goods industry performers by sales and profits in Q4 2024
Seven firms reported one-time charges of at least $10 million, offset by VF Corp., Wolverine Worldwide, Foot Locker, and Zumiez, who were overlapping large end-of-year write-downs. Excluding Topgolf, year-over-year Equipment RoS improved from a 3.8 percent year-on-year decline to essentially flat. Diversified/Retail is Q4’s strongest segment. Year-over-year RoS rose to ...
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News briefsVF Corp. looks within to find new COO
The appointment comes as VF faces challenges, with data showing a 23.26 percent year-to-date stock decline, though analysts expect net income growth in the coming year.
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News briefsSkechers in new basketball partnership
University of Southern California forward Kiki Iriafen is the latest addition to Skechers’ expanding roster.
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News briefsAll Sport will work to expand Dakine’s presence in Europe
All Sport already distributes Nike Accessories, Jordan Accessories, Speedo and Sneaker Lab in the European market.
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ArticleTariff turmoil: How the sports and outdoor industries in the US are bracing for impact
From Salomon to Snowsports Industries America (SIA): Here’s how the US industry feels about Trump’s tariffs.
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ArticleeCom Teams files for bankruptcy
After years of economic challenges, Danske Bank withdraws its support for reconstruction, making it impossible for eCom Teams to continue to operate.
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News briefsChina to impose new tariffs on US goods
As of April 10, China will impose a 34-percent tariff on all products imported from the US, according to Xinjua.
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C-Suite InterviewASMAS CEO Peter Bruggmann: "The private, independent sports shops are a key feature of the Swiss market"
Like many others, the Swiss market for sports has had trouble sustaining growth since the pandemic. SGI Europe has gotten hold of Peter Bruggmann, CEO of ASMAS, the Swiss sports retail association, to obtain details on how the Swiss market developed in full-year 2024. SGIE: How does the ...
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News briefsWorld Athletics gains top spot in social media engagement, suggests new report
World Athletics has reached the top of the “SportOnSocial International Federations 2025 Report” by Redtorch.
