All Sporting Goods Intelligence articles in Volume 36, Issue 40+41 – Page 2
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ArticleAdidas unveils Football World Cup ball 2026
Adidas unveils Trionda, the official match ball for the 2026 World Cup, with a multi-city launch in New York, Toronto and Mexico City.
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ArticleSpartoo’s H1 revenues drop 8.2% but debt falls 44%
Domestic sales declined 14% while the international business inched up 1.2%.
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News briefsNFL to expand into flag football
The National Football League will establish professional leagues for men’s and women’s flag football.
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Short stops
Short Stops Week 41, 2025
EVENTS +++ On Oct. 16-19, the Big Theatre in Milan will host Apreski Milano Mountain Show, a new international hub combining sport, innovation and culture ahead of the 2026 Milano Cortina Winter Olympics +++ A high-level conference on “IP Protection in the Context of Milano Cortina 2026” will take place ...
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ArticleNew England Patriots to sell 8%
The New England Patriots, of the National Football League (NFL), are putting an 8 percent stake up for sale, according to Sports Business Journal (SBJ). The team is at present owned in its entirety by Robert Kraft, founder, chairman and CEO of The Kraft Group. According to SBJ’s sources, there ...
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ArticleShein to open physical stores
Shein will be opening physical stores as of November, starting in Europe.
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ArticleAllbirds launches waterproof wool sneakers
Allbirds launched three wool sneaker styles that it claims to be fully waterproof.
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ArticlePeloton launches commercial hardware line and AI coaching program
Peloton enters commercial fitness with Pro Series hardware and AI-driven coaching, marking the next phase of its turnaround.
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ArticleIntersport named Best Sports Retailer in Austria
The sporting goods group received top honors for both its stores and online shop after a nationwide consumer survey.
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News briefsThirtyTwo appoints Brad Alband as Creative Director
Brad Alband returns to ThirtyTwo as creative director, taking the lead on brand growth as it launches its first snowboard bindings.
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ArticlePuma extends Hyrox partnership until 2030 as sport’s growth accelerates
Additionally, Puma is adding new elite athletes as the booming fitness race sport doubles participation.
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ArticleFuture Fatigue: How brands can help consumers out of climate paralysis
Fredrik Ekström unpacks ‘Future Fatigue’ — why consumers care about climate but feel too overwhelmed to act, and what brands can do about it.
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ArticleFrom signal to substance: The new rules of consumer trust
German consumers demand proof over promises. Fredrik Ekström shows why brands must move from slogans to substance to earn trust.
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ArticleSecond-hand: From sustainability paradox to business case
Resale is moving from niche to growth engine. Fredrik Ekström explores how second-hand is becoming a business case.
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ArticleAmazon to pay $2.5bn over deceptive subscriptions
The US Federal Trade Commission (FTC) has secured a settlement with Amazon.
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News briefsPadel on its way to standardization
Soon, it appears, the sport of padel will be played eyerywhere in the same way. As Jorge Caña, First Vice President of the International Padel Cluster (FIP) writes in Padel Cluster Magazine, the International Organization for Standardization (ISO) has approved the Cluster’s “New Proposal” (ISO/NP 25808), opening the way to ...
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ArticleNBA to sell franchises in BAL
According to NBA Commissioner Silver, who cites the UN, 25 years from now 40 percent of the young will be living in Africa.
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News briefsChange of CEO at Sports Emotion
Carlos Sánchez Broto is stepping down as CEO of the Spanish sporting-goods retailer.
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ArticleEuroleague Basketball picks former Amazon executive as Chief Digital Officer
Marta Álvarez Escudé will lead the organization’s digital and technology strategy.
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News briefsLVMH joins Global Fashion Agenda’s Strategic Partner group
The Global Fashion Agenda is committed to accelerate the transition to a net-positive fashion industry.
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