WEARABLES AND PERFORMANCE TECH
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ArticleAt IFA 2026, sporting goods and health tech blur
A first-person tour of IFA Berlin finds Chinese hardware makers rewriting the boundaries between sporting goods, tech and health.
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ArticleOura’s IPO tests the value of health data
Subscription growth and a 42-billion-hour biometric dataset anchor Oura’s case for a technology-style valuation.
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News briefsAhotu partners with URUNN to close the race-to-training gap
Ahotu’s race finder feeds into URUNN, the running app from Olympic champion Mo Farah, turning a race pick into a personal plan.
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ArticleRunna pairs coach expertise with academic research
The Strava-owned app is using an academic partnership to differentiate its coaching from automated rivals.
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News briefsTrail-running app RacePace builds prep on race history
The update pulls a runner’s full ITRA history into prep, not just fitness data - sharper plans for those returning from a break.
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ArticleOnalabs raises more than €9.3m to scale continuous health monitoring
FC Barcelona backed the wearable maker in 2023. The new capital adds a diabetes line and Garmin interoperability.
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OpinionGarmin CIRQA: The real story might be elsewhere
The same week it launched a subscription-free band, Garmin quietly bought its way into the subscription layer instead.
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ArticleGarmin’s profit growth nearly triples sales growth
Operating margin jumped to 30.4% as tariff refunds and cost discipline outpaced 11% revenue growth in Q2.
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ArticleGarmin’s CIRQA Smart Band challenges Whoop’s model
CIRQA matches Whoop’s screenless design but skips the membership fee
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News briefsWHOOP hires Nike’s former CMO as members pass 3 million
The wearable brand poaches Nike’s marketing chief just as its membership crosses a major milestone.
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ArticleWhoop wins FDA closeout on blood pressure feature
The FDA dropped its 2025 enforcement action after Whoop modified its interface and the agency updated its wellness guidance.
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News briefsThe ring that doesn’t need to sell itself
Ōura’s World Cup campaign with Kane and Rice is built around a question, not an answer: “Are you ready?”
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ArticleOura: small ring, large ambitions
Ring 5 launch: the biggest media push in Oura’s history is also its most strategic.
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ArticleOura lands its third major US sports body in six months
The USTA’s first wearable deal covers US Open players, grassroots programs and the federation’s 2027 Player Performance Center.
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ArticleGarmin fitness segment up 42% in record Q1
Wearables demand more than doubled operating income in Garmin’s fitness segment, while outdoor fell 5% against a strong Q1 2025 comparison.
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News briefsAmazfit locks in exclusive Hyrox wearables role
Zepp Health’s Amazfit secures a three-year global deal with Hyrox, locking out wearable rivals from the fast-growing fitness racing series.
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ArticleOura’s big bet on gesture control
Oura’s ring may soon do more than track you. Gesture control could turn it into your everyday remote.
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ArticleSeven elite athletes back Whoop on Series G round
Ronaldo, James, McIlroy and four other elite professionals join sovereign funds and medtech giant Abbott in a $575m round valuing Whoop, the performance wearable platform, at $10.1bn.
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News briefsUS wearable brand Whoop signs Premier Padel deal
The Boston-based wearable brand will equip all athletes on the circuit and extend into coach education via the FIP Academy.
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ArticleNike and Beats launch co-branded earbuds
In a first for Beats, the Apple brand shares its logo with Nike on the Powerbeats Pro 2, launching globally March 20 via Nike and Apple.
