All Adidas articles – Page 36
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News briefs
Adidas has signed multi-year sponsorships with two American football players...
Adidas has signed multi-year sponsorships with two American football players at the top-tier university level: Marquise “Hollywood” Brown of Oklahoma and Hakeem Butler of Iowa State. Both play the position of wide receiver. Butler recently debuted this year's Adizero 40 cleats and Adizero 8.0 cleats during on-field workouts and 40-yard dash trials in ...
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Sportmaster wins over Adidas, launches its sixth chain
Sportmaster has reinforced its dominant market position in Russia, announcing that it will once again start offering products under the Adidas brand from the autumn/winter 2019/20 season, after many years of separation.Sportmaster considers itself as a strategic partner of Nike, and it also offers brands like Puma and Asics. However, ...
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Amazon launches pop-up stores in Europe
What is happening to the big e-tailers? After the recent profit warnings of Asos and Zalando, the two biggest sharks in the pond, Alibaba and Amazon, have just put out discouraging figures. Both companies, which operate big marketplaces for sporting goods and many other products in their respective territories, have ...
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Adidas launches its new Parisian platform for start-ups
Adidas has announced the launch of “Platform A,” its new sports accelerator program, located at the Paris-based start-up campus Station F. The company said it is investing €1 million in the development of the initiative. Platform A brings together 13 start-ups that have been selected to work with Adidas on ...
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Adidas and Foot Locker call on consumers to design shoes
Adidas and Foot Locker are collaborating on a go-to-market plan that allows consumers to help create footwear with a local flavor. The plan takes inspiration from three themes: speed, cities and the open-source ideal of the computing world, where the raw code is public, free and open to changes by ...
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News briefs
Adidas is doubling the number of sneakers it makes from...
Adidas is doubling the number of sneakers it makes from ocean plastic this year, expecting to turn out 11 million pairs in cooperation with Parley for the Oceans. Adidas projected sales of about five million pairs of such Parley shoes in 2018, up from one million in 2017. The sporting goods ...
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Adidas has announced the start of the second tranche of...
Adidas has announced the start of the second tranche of a multi-year share buyback program launched last March. The group plans to repurchase around €800 million worth of its own shares during 2019. It already spent last year €1 billion to buy back 5.1 million shares, corresponding to 2.5 percent ...
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Adidas is reportedly planning to launch a signature shoe for...
Adidas is reportedly planning to launch a signature shoe for Donovan Mitchell. According to a report in SLCdunk.com, the shoe is set for launch in the third quarter of 2019. Mitchell, 22, plays for the Utah Jazz of the National Basketball Association (NBA). Prior to playing in the NBA, he ...
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Adidas has announced an initiative to help remove barriers faced...
Adidas has announced an initiative to help remove barriers faced by girls and women in sports. The She Breaks Barriers initiative expands on the #creatorsunite conversation, launched by the brand in August 2018, and is meant to inspire and support the next generation of female athletes, creators and leaders. To ...
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Adidas has taken Rafinha to court in Amsterdam, according to...
Adidas has taken Rafinha to court in Amsterdam, according to The Mirror, demanding that the Barcelona midfielder should pay a penalty of €100,000 for each day that he doesn't wear Adidas shoes in the field and Adidas apparel at all media appearances. The 25-year-old Brazilian football player, whose real name ...
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Adidas has announced the completion of the first tranche of...
Adidas has announced the completion of the first tranche of a share buyback program, saying that it will give a total return to shareholders of more than €1.5 billion in 2018. The company bought back 5.1 million shares, corresponding to 2.5 percent of its equity, between March 22 and Dec. ...
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Adidas has appointed a new chief information officer, Fumbi Chima,...
Adidas has appointed a new chief information officer, Fumbi Chima, replacing Michael Vögele who has left the company at his own request. Reporting to Harm Ohlmeyer, chief financial officer, she will take responsibility for the IT department from Jan. 1. A native of Nigeria, Fumbi comes from the Fox Network ...
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Adidas is partnering with Foot Locker to launch the new...
Adidas is partnering with Foot Locker to launch the new Adidas Asterisk Collective, a platform empowering creative partners to propose initiatives that aim to positively impact communities all over the world. To celebrate the launch, the two companies tapped three musicians – Kid Cudi, Raury and H.E.R. – as well ...
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Adidas has entered into a “perpetual, legacy partnership” with Stan...
Adidas has entered into a “perpetual, legacy partnership” with Stan Smith, the two-time Grand Slam tennis champion whose career lasted from 1969 to 1985. Adidas first collaborated with Smith on a famous shoe style in 1973 and is now releasing an updated version, with leather upper, rubber cupsole and white ...
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The German Cartel Office has launched an investigation into Amazon's...
The German Cartel Office has launched an investigation into Amazon's practices, checking whether it is engaging in anti-competitive practices through its marketplace. It has indicated that its double role as a big internet retailer with a big marketplace may prevent other traders from using its platform.
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News briefs
Adidas and Nike were among the 237 brands that generated...
Adidas and Nike were among the 237 brands that generated sales of more than 100 million yuan renmimbi (€12.6m-$14.4m) at Alibaba's Single's Day consumption festival on Nov. 11. New Balance was also a winner with 60,000 pairs of shoes ordered during a pre-sales program. Overall, consumers placed orders for a ...
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Adidas is performing well globally
The Adidas Group is predicting a global sales increase of between 8 and 9 percent in local currencies for the current financial year, down from a previous forecast of 10 percent, due to continued lower-than-expected sales results in Western Europe. However, it has revised upwards its expectations for profitability, predicting ...
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More signs of fatigue for Adidas in Europe
After a strong rally between 2015 and 2017, the Adidas brand has performed so far this year less well in Europe generally than Nike, Puma or Under Armour. In the third quarter, its sales in Western Europe were off by one percent in euros and by two percent in constant ...
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News briefs
Runtastic, the mobile fitness company owned by Adidas, has announced...
Runtastic, the mobile fitness company owned by Adidas, has announced that its co-founder and chief executive, Florian Gschwandtner, will withdraw from operational management and leave the company, effective Dec. 31, 2018. He has been with the start-up for nearly ten years. Alfred Luger and Christian Kaar, respectively chief financial officer ...
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Adidas has filed suit in South Florida District Court against...
Adidas has filed suit in South Florida District Court against a further 200 websites for the sale of counterfeit Yeezy, Adidas and Reebok shoes. It is seeking the seizure of their domains, the scrubbing of their URLs from search engines and $2 million in statutory damages per defendant.
