All Adidas articles – Page 40
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News briefs
Adidas and The Woolmark Company, a subsidiary of Australian Wool...
Adidas and The Woolmark Company, a subsidiary of Australian Wool Innovation, are launching The Woolmark Performance Challenge, a new annual design competition for tertiary students in Europe and North America. Through this new Challenge, students are offered the opportunity to develop innovative product applications within the sports and performance industry ...
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Sylvain Bouchès has been appointed as director for the Adidas...
Sylvain Bouchès has been appointed as director for the Adidas brand in France. He takes over from Nicolas Favre, who became general manager for Adidas France last November. Bouchès took up the position at the beginning of this year and he joined a seven-strong management committee. The Frenchman became part ...
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Macron will replace Adidas as the kit sponsor of Real...
Macron will replace Adidas as the kit sponsor of Real Sociedad, the Spanish football club based in San Sebastián, in the Basque region. The club competes in La Liga, Spain's top football league. Based in Bologna, Italy, Macron is currently the technical sponsor of several European teams, including Crystal Palace ...
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Adidas is joining many other investors in a new $200...
Adidas is joining many other investors in a new $200 million round of financing for Carbon that placed a $1.7 billion valuation on the company, higher than the $1.1 billion valuation of two other public supplier of 3D equipment and software, 3D Systems and Stratasys. Carbon's Digital Light Synthesis technology, ...
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Short stops
Umbro will replace Adidas as the technical supplier of an...
Umbro will replace Adidas as the technical supplier of an Argentinian football team, Newell's Old Boys, for three years
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Article
Adidas reorganizes its digital sports operations
Adidas appears to be tossing in the towel on wrist-based fitness devices, following similar moves by Nike and Under Armour. The company's North American office announced a few days ago that it is discontinuing its dedicated Digital Sports business unit, which has been marketing its branded GPS running watches, fitness ...
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News briefs
The Adidas brand took advantage of virtual reality technology to...
The Adidas brand took advantage of virtual reality technology to enable customers to try on boots in a virtual Champions League game between Bayern Munich and Real Madrid. For three days earlier this month, at the renovated Adidas flagship store in Paris, customers wearing VR goggles and sensors on their ...
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News briefs
Adidas has reportedly reached an out-of-court settlement with M Design...
Adidas has reportedly reached an out-of-court settlement with M Design & Manufacturing, one of Forever 21's suppliers, in a trademark case claiming that Forever 21, a Los-Angeles based fast-fashion retailer, had violated trademark law by using Adidas' three-stripe mark. The terms of the settlement were not immediately disclosed. The lawsuit, ...
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Short stops
Adidas has signed a ball sponsorship contract with the Austrian...
Adidas has signed a ball sponsorship contract with the Austrian Football Association for three years, starting with the 2018/19 season
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Article
Amazon launches private label activewear
Amazon has gone ahead with the launch of its private labels for sports products, with three brands at three distinct price points – at least one of them at price levels in the same range as some of the international brands sold by the online retailer.The three brands include Goodsport ...
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Article
World Cup qualifiers favor Adidas and Nike
Adidas has taken an early lead in the World Cup, at least in terms of the number of teams to be outfitted by the German brand, after the last qualifications for the finals were played last week.With eleven teams to wear the Three stripes, Adidas is slightly ahead of Nike ...
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News briefs
As part of the partnership between Adidas and Zalando, customers...
As part of the partnership between Adidas and Zalando, customers can create their own sneakers through Zalando.de. This has been an option for several years on the Adidas brand's online store with Miadidas, which enables consumers to pick their own colors, materials and soles. That same option has become available ...
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Adidas, Nike and Rapha Racing were among the winners this...
Adidas, Nike and Rapha Racing were among the winners this year at the International Retail Property Market (Mapic) in Cannes earlier this month. Nike was named “Retailer of the Year.” Adidas' new flagship store on New York's Fifth Avenue was crowned for “Best Store Design.” Rapha's “clubhouse” cycling stores were ...
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News briefs
Kasper Rorsted, chief executive at the Adidas Group, was quoted...
Kasper Rorsted, chief executive at the Adidas Group, was quoted as saying in Bild am Sonntag during the weekend that the company would have a problem if one of its partners was found guilty of breaking the law. The quote was placed in the context of the Adidas group's partnership ...
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Adidas is a winner of the second Stop Slavery Award,...
Adidas is a winner of the second Stop Slavery Award, an initiative by the Thomson Reuters Foundation to honor companies that have taken concrete steps to eradicate forced labor from their supply chains. Adidas leads a group of four winning companies which also includes C&A, Intel and The Co-Operative Group. ...
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Adidas presented the official match ball for the 2018 World...
Adidas presented the official match ball for the 2018 World Cup in Moscow, in the presence of Lionel Messi. The Telstar 18 is a re-edition of Adidas' first match ball for the World Cup, which it developed for the tournament in Mexico in 1970.
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Article
Adidas outperforms in North America
The Adidas Group's expansion has been hampered by weakening retail trends in Europe and infrastructure bottlenecks in North America in the third quarter, leading to a sales increase at the lower end of its projection, but the company still delivered ample rises in sales and profits.The German group's turnover jumped ...
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Article
Adidas appoints three European country managers
After the reshuffle implemented in the Adidas Group's European management structure nearly two months ago, the company has appointed three of its own staff as country managers in France, Iberia and Italy.Nicolas Favre has taken over at the start of this month as country manager in France. He joined the ...
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News briefs
Adidas has unveiled a new app that is meant to...
Adidas has unveiled a new app that is meant to deliver a personalized shopping experience. The Adidas Sports & Style app uses Salesforce technology including Commerce Cloud, Marketing Cloud and Service Cloud. The app gets to know the consumer's preferences, and proposes personalized news stories, blog posts, articles, videos and ...
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News briefs
Adidas announced on Instagram that it has teamed up with...
Adidas announced on Instagram that it has teamed up with N.E.R.D., an American funk rock band, to launch what it has called the Training Gear collection. The company indicates that the range was inspired from the styles of the band members Pharrell Williams, Chad Hugo and Shay Hayley. Williams already ...
