All Adidas articles – Page 37
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News briefs
Adidas is said to be close to signing a record-breaking...
Adidas is said to be close to signing a record-breaking €1.1 billion sponsorship contract with the Real Madrid club for the next ten years. The deal would guarantee a minimum of €110 million per year, up strongly from the current fee of €38.7 million and way above the €85 million ...
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News briefs
Adidas has opened a new event center and staff restaurant...
Adidas has opened a new event center and staff restaurant at its headquarters in Herzogenaurach. The new building, encompassing 14,000 square meters, is called Halftime. By April 2019, Adidas will also open a new building with workplaces for 2,000 employees, a new car park, meeting spaces and areas for sports ...
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News briefs
Adidas has appointed a new general counsel, Jan Heinemann, who...
Adidas has appointed a new general counsel, Jan Heinemann, who will report to Kasper Rorsted, the company's chief executive. The previous general counsel, Frank Dassler, left the company earlier this year, and Paul Ehrlich had stepped in on an interim basis. Ehrlich will resume his post as general counsel for ...
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News briefs
Adidas has announced a voluntary recall of kids' swimwear products...
Adidas has announced a voluntary recall of kids' swimwear products of the Infinitex 3-Stripe range. The recalled swimwear products were sold as part of the 2017 and 2018 collections in both youth and adult sizes through adidas.com, Adidas retail stores and at authorized Adidas dealers globally. The Adidas 3-stripes trademark ...
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News briefs
Reports indicate that Adidas is going to again become the...
Reports indicate that Adidas is going to again become the sponsor of the Arsenal football club in the U.K. for the next five years, taking the place of Puma at the end of the current five-year contract. Adidas had been Arsenal's sponsors until 1993. As for Puma, the brand is ...
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Short stops
Adidas has extended its eight-year-old sponsorship contract with the French...
Adidas has extended its eight-year-old sponsorship contract with the French Olympique Lyonnais football club until 2025
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Adidas has a signed a sponsorship deal with the Real...
Adidas has a signed a sponsorship deal with the Real Kashmir football club, which plays in India's first division
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News briefs
Media reports have been suggesting that Adidas is about to...
Media reports have been suggesting that Adidas is about to ink a 10-year clothing deal worth £6.5 million (€7.3m-$8.6m) per year with Naomi Osaka, the tennis player who recently won the US Open in New York. The news was initially reported by The Times of London on Sept. 10, and ...
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Adidas has extended its sponsorship agreement with the Scottish Football...
Adidas has extended its sponsorship agreement with the Scottish Football Association through 2022
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News briefs
Adidas tops the Textiles, Apparel and Luxury Goods sector in...
Adidas tops the Textiles, Apparel and Luxury Goods sector in the latest Dow Jones Sustainability Index (DJSI), an annual evaluation of companies' sustainability practices. The German sportswear brand has been included in the DJSI for the 19th consecutive year. The annual DJSI review assesses the sustainability performance of the largest ...
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News briefs
Adidas placed a series of equity-neutral convertible bonds worth a...
Adidas placed a series of equity-neutral convertible bonds worth a total of €500 million on Sept. 5. The transaction was 2.7 times oversubscribed. The convertible bonds mature in five years with a coupon of 0.05 percent. The issue price was set at 104 percent of the nominal value of €200,000 ...
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News briefs
The change in European leadership reported at the Adidas Group...
The change in European leadership reported at the Adidas Group last month has revealed several other changes, particularly the appointment of Markus Baumann as senior vice president in charge of global product operations for Adidas. Baumann has already been with the Adidas group for eleven years, the last three of ...
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News briefs
The Adidas Group has appointed Mediacom, which is part of...
The Adidas Group has appointed Mediacom, which is part of the WPP group, for its global media business from September. The two hubs for the global business will be London for Adidas and New York City for Reebok, with Mediacom staff also positioned around key focus locations for the brands ...
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News briefs
Adidas has announced the early renewal of its long-standing partnership...
Adidas has announced the early renewal of its long-standing partnership with the German Football Association (DFB) to 2026. The move was described as a demonstration of trust in the German football team, despite its defeat in the recent World Cup, and as a sign of support for the promotion of ...
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News briefs
Adidas has launched the Tango app for the football community,...
Adidas has launched the Tango app for the football community, and as a rallying point for participants in the Tango League, a grassroots football competition. The group said that the app became available on Sept. 3 in the U.S., the U.K., Germany, France and Spain, to help football enthusiasts ...
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Article
Adidas Group raises profit margins
Sharp sales increases in China and North America bolstered the Adidas Group's turnover and profits in the second quarter, but it was affected by a faster than projected slowdown in Europe and declining sales for the Reebok brand.The group reported a 4.4 percent sales increase to €5,261 million for the ...
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Article
Adidas appoints new European leader after a slowdown in the region
The Adidas Group has replaced its management in Western Europe, due to unspecified distribution issues that apparently caused it to slow down more rapidly than anticipated in the company's second-largest regional market in the second quarter.Arthur Hoeld, who previously helped to build up Originals for the Adidas brand, was appointed ...
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News briefs
Adidas its set to take over the sponsorship of the...
Adidas its set to take over the sponsorship of the English Arsenal team from Puma, which has just signed to sponsor Manchester City, the current champion in the Premier League, for £50 million (€56m-$64m) annually after its contract with Nike expires in June 2019. The Big a is said to ...
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News briefs
Adidas and Ikea have initiated a strategic collaboration to learn...
Adidas and Ikea have initiated a strategic collaboration to learn more about people's interests in terms of active lifestyles and training, in order to possibly connect them with different housing solutions. In a press release, Ikea says that the two companies want to encourage people to choose good living patterns ...
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News briefs
Adidas took six of the top ten spots in a...
Adidas took six of the top ten spots in a recent ranking of world's most Instagrammed sneakers. Meanwhile, the survey found that 53 percent of the world's most Instagrammed sneakers were Nike models. The Adidas NMD, which took the top spot, was mentioned in 5.7 million posts, followed by the ...
