All Asics articles – Page 3
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News briefsAsics invites runners to join Run for Reforestation Challenge
Asics is inviting runners around the world to join the Run for Reforestation Challenge, which started on April 10 and will be held until April 30. The challenge encourages individuals to take action against climate change by supporting reforestation efforts while they are training to foster healthy minds and bodies ...
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Infographics & DataRunning shoes with the most versions released
Marathon season is on its way, and runners everywhere are lacing up their favorites. But which trainer models have stood the test of time?
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News briefsAsics launches new campaign targeting exercise gender gap
Asics has launched a global campaign highlighting the power of exercise to help women cope with everyday stresses. The campaign was developed in response to the Asics 2022 State of Mind Index, which revealed that globally, women tend to exercise less than men and, as a result, do not get ...
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Infographics & DataSGI Sporting Goods Scorecard Q4 2022
Find out whose sales are up and whose profits are down in Q4 2022 in our exclusive analysis of the sporting goods industry’s largest players.
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Infographics & DataYue Yuen’s 2022 shoe manufacture volume by region
We bring you a breakdown of Yue Yuen’s shoe manufacture volume by region
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News briefsAsics recognized by CDP for its sustainability efforts
For the fourth consecutive year, Asics Corp. has been awarded a position on the Supplier Engagement Leaderboard by CDP. Headquartered in Brussels, CDP is a not-for-profit charity that runs the global disclosure system for investors, companies, cities, states and regions to manage their environmental impacts. Asics has been recognized for ...
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Infographics & DataAnalysis: Sporting Goods Scorecard - Q3 2022
Our Q3 Scorecard includes the revenue and profit development of 41 major sporting goods companies - benchmark yourself with the top players in the industry
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ArticleAsics posts double-digit sales gains in all regions in FY22
Asics Corp., bolstered by 24 percent annual revenue growth in its vital performance running business, reported significant improvements in revenues, operating income and net profit in its fiscal year ended Dec. 31.
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ArticleStarvie and Asics join forces, comment on pádel
As the Spanish press reports, racquet manufacturer Starvie has struck a sponsorship deal with Asics for its roster of professional pádel players, who as of this month will be competing in the Japanese brand’s apparel and shoes. Among these players are Bea González, Coki Nieto and Javi Garrido. Quoted in ...
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ArticleA Dive into the unknown. The metaverse, NFTs and legal perspectives
The technology may be new, but it’s never too early to start thinking about protecting your brand in the metaverse. Our expert weighs in.
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News briefsAsics wants to grow further in India
Asics saw its net revenues in India increase by 42 percent in 2022, bolstered by the post-pandemic running and fitness boom. It was the company’s highest growth globally. The Japanese sportswear brand is now eyeing a 25 percent growth CAGR in the country over the next few years, Asics’ president, ...
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C-Suite InterviewMotoi Oyama: “Asics’ challenge now is to set up our running ecosystem”
We sat down with Motoi Oyama, chairman and director of Asics Corporation to talk about the strategy and the economic situation of the company. His years of global experiences were seen in every answer.
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News briefsAsics partners with Apparel Group to roll out retail stores in the GCC
Asics has teamed up with regional conglomerate Apparel Group to launch Asics retail stores in Qatar, United Arab Emirates (UAE), Saudi Arabia, Oman and Bahrain. The franchise contract encompasses the opening of 20 stores within the next five years. The first Asics store under this agreement was inaugurated at the ...
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ArticleChina’s ongoing Covid-19 restrictions may force brands to reconsider market strategy
With some in the Biden Administration hoping to stabilize U.S. relations with China in talks between the country’s leaders at the G20 Summit in Bali today, footwear companies are considering a multitude of hard options for the coming year with respect to their operations in the globe’s second-largest economy. Business ...
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ArticleAsics raises FY forecast on gains in performance running in China
Asics Corp., citing performance run gains in Greater China and Oceania and continued sales increases in its core performance sports segment across all regions, has elevated its annual outlook for the 12 months ending Dec. 31, 2022. The Japanese company has raised its total sales outlook by 4.3 percent from ...
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News briefsAsics to move parts of its production to other Asian countries
Nikkei Asia has reported that Asics is expanding its production to Indonesia and Cambodia to take advantage of the growing popularity of running in Southeast Asia and diversify its sources of supply. Asics makes about half of its running shoes in Vietnam, which benefits from a high-quality labor force and ...
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News briefsAsics releases USDC-only, NFT-linked running shoe
Pre-orders are almost closed – they’re running on Nov. 4-9 – for the Asics running shoe designed “to get the Web3 community moving” and for sale only in exchange for the digital currency known as USDC. USDC (U.S. Dollar Coin) is a digital currency of the so-called ...
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News briefsCenter for Environmental Health finds critical BPA levels in sports bras and athletic shirts
The Oakland-based Center for Environmental Health (CEH) has conducted new research on the content of bisphenol A (BPA) in sports apparel. The institute has checked sports bras from different brands, including Athleta, Pink, Asics, The North Face, Brooks, All in Motion, Nike and Fila, as well as athletic shirts from ...
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News briefsAsics releases trainer with the world’s smallest carbon footprint
With the launch of its Gel-Lyte III CM 1.95 trainer, Asics has unveiled a sneaker with the world’s lowest carbon footprint. As the name suggests, the shoe emits 1.95kg CO2e across its lifecycle. This is significantly less than the lowest CO2e sneakers currently available on the market, based on available ...
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News briefsAsics invests in a Honda start-up
Asics Ventures, the investment subsidiary of the sportswear brand, has acquired a stake in Ashirase, a start-up that got its start in the business-creation initiative of Honda Motors, called Ignition. Asics has not disclosed the size of its investment. Ashirase’s product, also called Ashirase, is a system designed to help ...
