All Asics articles
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ArticleBrooks Running posts ninth consecutive quarter of double-digit growth
Brooks Running grew 17 percent in Q3 FY25, its ninth straight quarter of double-digit gains in all regions and channels.
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ArticleTracking the next stride of Germany’s performance running market 2025
Germany’s runners are consistent, data-driven, and increasingly value-conscious. These are the findings of SGI Europe’s Performance Running Report.
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ArticleSneaker & sports apparel giants lag in digital performance
New Catchpoint benchmark reveals Nike and Adidas suffer heavy losses from poor digital experience — a blind spot in the race for consumer loyalty.
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News briefsAsics North America announced a major restructuring of its management team
CEO Koichiro Kodama promoted Mike Dougherty to Chief Operating Officer.
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ArticleAsics: A 15-minute walk delivers more lasting benefits than a wellness holiday
Asics is encouraging people to take an Everyday Escape.
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ArticleUN declaration recognises physical activity as core health intervention
UN recognises physical activity as a core health intervention. WFSGI and leading brands call for urgent action to address the global inactivity crisis.
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ArticleRunning reloaded: These shoe brands race ahead of the rest
The running shoe market is undergoing a shake-up – and lifestyle is becoming a key to success.
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ArticleNike tops the sports category in Time magazine and Statista’s ranking of the world’s best companies
The ranking of 1,000 companies evaluates employee satisfaction, revenue growth and sustainability transparency.
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News briefsAsics’ new head office in Tokyo
The office is designed to promote activity-based working and foster collaboration between different teams at Asics.
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ArticleAsics and Salomon are the fastest-growing sneaker brands
StockX’s midyear trend report has Asics and Salomon among the fastest-growing sneaker brands and sees triple-digit sales growth for trading cards.
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ArticleBrooks Running hits new quarterly high with 19% sales growth
Brooks Running reports a strong quarter with 19% growth: the brand saw particular growth in Asia, Europe and the premium segment.
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ArticleOnitsuka Tiger and Sportstyle drive Asics to half-year record
Asics is growing rapidly: Onitsuka Tiger and Sportstyle are driving sales and margins to record levels.
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News briefsAsics India targets 200 stores by 2026
The Japanese sportswear brand plans major retail expansion in India, including a flagship in Delhi and its first company-owned outlet.
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Case StudyAsics Analysis – A sound brand in a sound company
Asics seems almost unaffected by the current crisis. With the help of Asics documents, we analyze the company’s path to success.
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Case StudyOnitsuka Tiger: A masterclass in strategic growth and brand evolution
Onitsuka Tiger’s leap from heritage sports label to luxury lifestyle powerhouse shows how brand focus and DTC strategy drive global growth.
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ArticleA look at US retail and retailers
A survey ranks the ten best retailers and best apparel retailers in the US.
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News briefsAsics becomes official supplier to Asian Paralympic Committee
The company will provide sports apparel, footwear and accessories for APC’s staff involved in the fifth Asian Para Games.
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ArticleSales up and change in the air at Onitsuka Tiger
Onitsuka Tiger’s presentation for its Investment Day shows interesting strategy changes.
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ArticleMovement for everyone: How sports brands are breaking down barriers and getting people moving
Outdoor brands are making movement more accessible. Through inclusive events, community formats, and smart, purpose-driven strategy.
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ArticleAsics to ramp up manufacturing in India
Asics will be ramping up Indian manufacturing from 30 to 40 percent over the next few years to ensure steady supply, a top executive has told Reuters, the country’s regulations forcing global brands to pause imports of footwear. The Indian government has mandated certain standards for various footwear segments, requiring ...
