News and insights about brands in the sporting goods industry – Page 195
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News briefs
Columbia Sportswear has purchased three buildings from Electro Scientific Industries...
Columbia Sportswear has purchased three buildings from Electro Scientific Industries (ESI), a firm specialized in laser applications. All lie within a quarter-mile of Columbia's current headquarters in Washington County, Oregon, and will expand it. The additional 200,000 square feet of space are costing about $33 million. The first building should ...
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Briko is launching a new cycling helmet that is said...
Briko is launching a new cycling helmet that is said to considerably raise the bar in terms of the cyclists' awareness of what is going on around them, for maximum safety. The Briko Cerebellum One features a smart microprocessor under the liner, complete with radar, front and rear full HD ...
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Hummel, the Danish sportswear brand, has signed a four-year deal...
Hummel, the Danish sportswear brand, has signed a four-year deal to become the official technical kit supplier to the Wigan Warriors rugby club, whose previous sponsor was the Italian brand Erreà. Hummel will supply training apparel and leisurewear as well. The Warriors' new home and away kits will be revealed ...
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Canada Goose began seeking Intuit designers for a special collection...
Canada Goose began seeking Intuit designers for a special collection in January of this year, and Project Atigi has now been extended and expanded. The Canadian outdoor brand is planning to commission 20 native designers from the Inuvialuit Settlement Region, Nunatsiavut, Nunavut and Nunavik – all four regions of the ...
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Tessitura Taiana Virgilio, the Italian fabric developer based in...
Tessitura Taiana Virgilio, the Italian fabric developer based in Olgiate Comasco, has worked with The Woolmark Company to launch a new fabric designed for use in extreme performance. The new product, called Kinetech Wolf Wool, is a three-layer fabric, but engineered in a single woven structure, with one side made ...
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News briefs
Rudy Project has extended its sponsorship of the Bahrain Merida...
Rudy Project has extended its sponsorship of the Bahrain Merida cycling team for helmets and eyewear until 2023. The partnership started in 2016. The Italian brand kitted out 25 of the 176 riders in the recent Tour de France race, which ended in Paris on July 28.
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Short stops
Mizuno has launched a new range of bags for golfers,...
Mizuno has launched a new range of bags for golfers, the BR-D series, which includes models for both trolley users and those who prefer to carry
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News briefs
Kookaburra, the Australian manufacturer of sporting goods, has been developing...
Kookaburra, the Australian manufacturer of sporting goods, has been developing a smart ball for cricket. A microlight chip embedded in the ball measures the number of revolutions, delivery speed and other pre- and post-bounce data and sends them to an app that runs on smartphones and tablets. The ball is ...
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AnalysisAsia-Pacific overtakes Europe in a buoyant sports footwear market
Driven by a booming Chinese market and by the growing lifestyle sneaker trend, the branded athletic footwear market grew by 8.9 percent to a new record of $66.7 billion in terms of invoiced sales in dollars in 2018, according to an annual survey by Sporting Goods Intelligence. Retailers did not ...
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News briefs
Under Armour and Zalando have joined forces for a new...
Under Armour and Zalando have joined forces for a new marketing campaign called “Shepwr” (pronounced “she power”). The brands will be accompanying a purely female influencer group, along with the Berlin-based musician Lary Poppins, on a three-day workout. The athletes will be demonstrating exercises on their social-media channels and providing ...
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News briefs
Napapijri, a brand of VF Corp., has announced that the...
Napapijri, a brand of VF Corp., has announced that the Skiddo Infinity, the latest version of its Skidoo jacket, can be recycled at the end of its life. The jacket uses Econyl recycled Nylon 6, from Aquafil. Napapijri invites buyers of the product to register the purchase date online, with ...
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Short stops
Trading in Amer Sports shares in Nasdaq Helsinki was suspended...
Trading in Amer Sports shares in Nasdaq Helsinki was suspended on Aug. 26 as the Mascot Bidco consortium got permission to redeem all minority shares not yet tendered
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News briefs
Arc'teryx, a brand of Amer Sports, has introduced a climbing...
Arc'teryx, a brand of Amer Sports, has introduced a climbing jacket that uses a new, proprietary face fabric called Fortius Air 20. The Proton LT Hoody jacket has been described by Arc'teryx as “the most durable and insulated climbing jacket to date.” The Fortius 20 face fabric offers hardwearing durability ...
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News briefs
Zanier has started a contest that allows customers to design...
Zanier has started a contest that allows customers to design glove models in the Go Wild collection for the 2020/21 season. A team at Zanier will first select the three best products from the submissions. The winner will be nominated by the online community on Facebook. The best design will ...
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News briefs
Adidas, Nike and Puma have joined the Global Fashion Pact...
Adidas, Nike and Puma have joined the Global Fashion Pact to protect the world's climate, biodiversity and oceans at the instigation of Kering, the former controlling shareholder of Puma, which is committed to sustainability. The fashion pact, which gathers 32 groups – mostly from the fashion sector – representing nearly ...
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Adidas has filed an opposition to J.Crew's trademark application for...
Adidas has filed an opposition to J.Crew's trademark application for a design of five parallel stripes, to be used on apparel and on such accessories as business card cases and various kinds of bags. The Trial and Appeals Board of the U.S. Patent and Trademark Office has suspended the application ...
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News briefs
Adidas Originals has cooperated with Arizona Iced Tea for a...
Adidas Originals has cooperated with Arizona Iced Tea for a limited edition of sneakers, priced at 99 cents (€0.88) per pair – the same as a can of iced tea. There were two models, the Continental 80 and the Yung 1, each available in two designs matching that of an ...
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Adidas has signed multi-year endorsement deal with the world's number-one...
Adidas has signed multi-year endorsement deal with the world's number-one alpine skier, Mikaela Shiffrin. The 24-year-old native of Colorado won 17 World Cup titles in 2018/19, the highest tally for a single season of any skier – regardless of gender – in history. Shiffrin's training goes beyond skiing to include ...
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Although it already sponsors a few e-sports teams, Adidas has...
Although it already sponsors a few e-sports teams, Adidas has signed its first sponsorship deal with an individual e-sports athlete: Tyler Blevins, better known as Ninja. Blevins is a professional gamer and gaming streamer who raised eyebrows in the videogame world at the start of August by switching his streaming ...
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News briefs
As part of Adidas' “She Breaks Barriers” initiative, Stadium will...
As part of Adidas' “She Breaks Barriers” initiative, Stadium will be broadcasting the stories of struggle and success of a roster of star female athletes. Stadium is a 24/7 multi-platform sports network, featuring exclusive live and on-demand games and events. The special two-part broadcast, which began on Aug. 26, is ...
