News and insights about brands in the sporting goods industry – Page 2
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News briefsUnder Armour and DICK’S back youth sports
Two of sport’s biggest brands are putting their weight behind a youth tournament platform with national reach.
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ArticleCurry’s free-agency sneakers hit the auction block
Over 70 pairs worn during Curry’s brand-free NBA season go under the hammer, with all proceeds supporting the Eat. Learn. Play. Foundation.
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ArticleNike closes in on Champions League ball deal
A competitive UEFA tender has put Nike ahead of adidas and Puma for European club football’s most visible equipment contract.
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Article“A love letter to the run”: Brooks and Cynthia Erivo
Brooks is leaning into a culture-first marathon activation to reach new runners beyond its core, led by a compelling running testimonial.
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ArticleOn Athletics Club adds five to Oceania roster
Swiss brand On expands its Melbourne-based pro running team with five Olympic-level athletes, its largest roster move since the club’s 2023 launch.
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ArticleNike reclaims Ronaldo before the World Cup
A new signature boot worn by Ronaldo at training, a brace on his return from injury, and reports of at least two planned signature releases with Nike.
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ArticleDesigner Thom Browne and ASICS turn a run into art
A limited-edition print magazine from Thom Browne and ASICS captures their Tokyo-set creative project.
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ArticlePUMA and Pokémon launch 30th anniversary collection
PUMA celebrates Pokémon’s 30th anniversary with apparel, footwear and a basketball shoe — all built around the fan-favorite characters.
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News briefsAdidas only sporting goods name at FIFA 2026
With all global slots filled and record revenue set, adidas is the only sporting goods brand in FIFA’s 2026 commercial line-up.
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ArticleFast Company ranks Adidas among the top global brands
Adidas tops Fast Company’s Advertising & Marketing category and places No. 7 globally, the only sports brand in the top 50.
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ArticleAdidas brings Trefoil back to World Cup
The Originals logo returns to World Cup federation kits for the first time since 1990, covering 25 partner nations including 13 qualified sides.
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ArticleNike signs Olympic figure skater Alysa Liu
20-year-old US gold medalist Alysa Liu joins Nike, anchoring a campaign and capsule collection targeting Gen-Z at the intersection of sport and streetwear.
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ArticlePUMA unveils World Cup kits for 11 nations in NYC
German brand chose New York streets over stadium launches to unveil kits for five African nations and six others ahead of this summer’s World Cup.
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ArticleStone Island opens Naples flagship with city film
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
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ArticleAdidas UEFA Champions League deal under threat
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
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ArticleNew Balance locks in long-term Patriots deal
The Boston brand secures exclusive footwear and apparel rights, plus naming rights on a new 160,000 square foot training center in Foxborough.
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ArticleAdidas, Puma slide in Kantar BrandZ Germany 2026
Germany’s two sporting goods giants are losing brand value — while a discount supermarket gains ground, one carbon shoe at a time.
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ArticleASICS offers funded trail adventure to two runners
Two runners in France, Spain, UK and Germany can win a fully funded trail trip. Applications close March 19.
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ArticleSkechers makes its move on performance sport
Dutch premier league signing, cricket partnership and technical running launches show Skechers in a sustained bid for performance sport credibility.
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ArticleMusic, relay race and community: On’s Real Energy
A Fred again.. soundtrack, a 20-city relay series and an anti-hustle message underpin On’s launch of the third-generation Cloudmonster.
