News and insights about brands in the sporting goods industry – Page 2
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News briefsLe Tour has a new Asian title sponsor
EFGH will be the title sponsor of the 2025 Tour de France EFGH Singapore Criterium.
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News briefsMore on Luanvi’s savior, Revolution Sport
Revolution Sport, the new entity that has saved the Luanvi brand, turns out to be an entrepreneurial branching out on the part of Víctor Huerta, according to Expansión and others. Huerta is the owner of a family-run coffee company in Spain, Cafés Durbán. The Luanvi brand remains ...
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News briefsGymshark launches limited-edition shoe range with R.A.D.
It is Gymshark’s first footwear range.
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ArticlePolar releasing fitness tracker for the privacy market
The Loop is designed to be worn around the clock for eight days at a time, at which point the battery will need charging. The memory, for its part, can hold four weeks’ data.
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ArticleAdidas and Audi join forces in the brand new Formula 1 team
Having joined the circuit in January 2025, Adidas will be sponsoring a second F1 team, Audi’s, for its debut in 2026.
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News briefsRunna launches in seven new languages
The app is now also available in French, German, Brazilian Portuguese, Spanish, Dutch, Italian and Japanese.
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News briefsOn partners with Burna Boy
The Swiss sportswear brand has announced a new multi-year partnership with the songwriter.
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ArticleA new Foot Locker team has formed
To form the new Foot Locker team, executives from different areas have joined forces. And FL has also got a new VP of North America.
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News briefsAlltricks new partner to French triathlon
The French Triathlon Federation (FFTRI) has signed a strategic partnership with Alltricks, one of France’s leading sports and cycling equipment distributors.
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ArticleWSL and Anomaly launch ‘Watch this’ to kick off 25/26 Season
WSL Football and creative agency Anomaly have revealed a new integrated campaign designed to drive excitement for the start of the 2025/26 season.
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News briefsSuperfeet debuts lightweight insole for athletic footwear
The US insole specialist launches a performance model tailored for tighter-fitting sports shoes.
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News briefsRossignol revives retro look with 7S-inspired line
The French mountain sports brand launches a limited-edition collection inspired by its iconic 1992 yellow 7S ski, featuring skis, boots and more.
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ArticleOn brings LightSpray innovation to Berlin
The Swiss performance brand is bringing its new robotic shoe innovation and immersive art installation to Kraftwerk Berlin from Sept. 19–21.
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ArticlePuma teams up with Rothaus and Sport 2000 for beer-Inspired sneaker
The German sportswear brand has launched a limited-edition shoe blending sneaker culture with Black Forest brewing heritage.
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ArticleNew Era names official partner of Atlassian Williams Racing
The US headwear and sportswear brand will supply teamwear and fan apparel for the F1 team starting with the 2026 season.
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ArticleStanbee lowers costs, weight in athletic shoes with nitrogen-infused parts
US supplier Stanbee utilizes a patented gas foaming process to produce lighter, more affordable shoe parts for brands such as Nike and New Balance.
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News briefsStanley 1913 partners with Caitlin Clark
The US-based hydration brand is teaming up with a rising basketball star for a limited-edition line launching in early September.
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News briefsOn expands LightSpray line with limited Cloudboom drop
A Swiss sportswear brand is launching a new limited-edition racing shoe tied to its innovative LightSpray technology and global activations.
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News briefsCaitlin Clark is Nike Basketball's newest signature athlete
The brand is also unveiling Clark’s new signature logo.
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News briefsKangol and J. Lindeberg's golf collection radiates a youthful spirit
The kangaroo has a golf club. When Swedish company J.Lindeberg and cult brand Kangol collaborated, golf fashion became more youthful and playful.
