News and insights about brands in the sporting goods industry – Page 7
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News briefsArena agrees multi-year deal with the Italian Paralympic Swimming Federation
The collaboration is meant to strengthen the values of inclusion and accelerate the growth and development of the Paralympic movement.
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ArticleLouis Vuitton also enters the Formula 1 world
The luxury brand has signed a 10-year agreement to place the brand at the heart of Formula 1.
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News briefsMacron partners with South Africa's national cricket team
Macron has expanded its presence in the world of international cricket by signing a new technical partnership with Cricket South Africa.
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News briefsKomodo’s new pickleball is green in every sense
Komodo Pickleball says its new Bioball eats away at “pickleball mountain” from two sides.
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News briefsAsics EMEA appoints new head of Marketing, Merchandising and Product
Andreas Moll, Asics’ former Category Director of Running, takes over the role from Gary Raucher.
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News briefsQuiksilver’s founder has died
The founder of Quiksilver, Alan Green, died of cancer on Jan. 14, we have learned from Surfer magazine and others. He was 77.
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ArticleNike scores mixed feedback from NFL Super Bowl ad
Nike’s “You Can’t Win, So Win” ad during Super Bowl broadcast, did not land a decisive victory for the brand.
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News briefsJack & Jones introduces its first skiwear collection
The initiative has been driven by the brand’s French subsidiary.
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News briefsWilson introduces its first women’s-only tennis shoe
The new Intrigue Tour is designed to meet the specific requirements of the female athlete.
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News briefsHoka opens up a pop-up in East London
Hoka, the Deckers running brand, opens up a convenience pop-up store with all running essentials in East London.
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News briefsSkechers opens up first ever 7.500 performance store together with tech company
Skechers is revolutionizing its retail experience with its first Skechers Performance store, an immersive destination with half-courts where consumers can try out the latest innovative products from The Comfort Technology Company.
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ArticleOne week in – Communication strategies for European brands facing US policy shifts
Communication can be a powerful tool for resilience, adaption and growth, says Chris Goddard.
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News briefsLi-Ning named official partner of China’s Olympic sports teams and delegation
Li-Ning takes over the sponsorship from Anta, another major Chinese sportswear company.
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ArticleBrazilian shoemakers hope Trump will help boost their sales to the US
As Donald Trump is sworn in as the 47th President of the US on Jan. 20, Brazilian shoemakers hope to benefit from a possible reduction in shipments of Chinese footwear to the world’s largest market in value in the wake of higher import duties.
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ArticleMore evidence of pickleball’s rise outside the US
The annual growth rate (CAGR) of the sport is 9 percent per year from 2020 to 2030, our research shows.
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News briefsSuperga celebrates the 100th birthday of its iconic canvas shoe
The brand, part of BasicNet, has released a limited edition to celebrate the history of its 2750 shoe.
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Case StudyThe story of Reebok: Can its iconic past drive a new era of success?
Reebok’s journey has been nothing short of tumultuous. We have a look at it
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SponsoredBosideng’s leadership in low-carbon product development and responsible sourcing
In addition to producing high-quality down garments, Bosideng developed a seamless Global Inventory Management System that ensures transparency and traceability throughout the supply chain.
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News briefsPolish brand to outfit Polish national volleyball
Polish brand 4F has secured a multi-year deal as technical supplier to Poland’s national volleyball teams.
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ArticleAdidas to replace Puma in new track and field partnership
Adidas will put their stripes on the athletes of the Norwegian track and field national team for the coming eight years.
