News and insights about brands in the sporting goods industry
Everything you need to know about the most important brands like Nike, Adidas or Lululemon and up and coming brands in the sports business
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News briefsColumbia launches Endor-inspired collection
Columbia’s Endor collection lands December 11 with 20 STAR WARS pieces and Billie Lourd fronting the campaign, as the brand leans into irreverent marketing and real space tech.
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News briefsiFIT launches fitness reality series in the US
Fitness technology leader iFIT announces Trainer Games, a six-episode reality competition series launching on Prime Video in January 2026, offering contestants a $250,000 contract and a place on its elite trainer roster.
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News briefsColumbia trolls Flat Earthers
Columbia Sportswear leans into absurd humor with a campaign offering its entire inventory to anyone who proves Earth has an edge.
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News briefsOnitsuka Tiger debuts fragrance line
Onitsuka Tiger expands into beauty with its first fragrance collection, featuring four scents and minimalist design.
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News briefsPangaia names Daniel Gómez Rojas as new CEO
London-based sustainable brand Pangaia has appointed Daniel Gómez Rojas as CEO, replacing co-founder Nathalie Longuet who took the role in 2023.
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News briefsMacron launches Sound of Us campaign
Macron’s Sound of Us campaign introduces an anthem and jacket concept, using music to strengthen emotional ties between athletes, fans, and the brand.
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ArticleIrish football star Clifford launches own sportswear brand
Fresh off winning his third Footballer of the Year award, Kerry FC star David Clifford has launched “The Clifford Range,” a new GAA sportswear brand with McKeever Sports.
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ArticleBalenciaga debuts Spring ’26 Football Series
Balenciaga’s new Spring 2026 “Football Series” fuses couture design with American-football iconography in a capsule of jerseys, padded hoodies, and tracksuits.
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ArticleNew Balance celebrates Ohtani MVP with “Unicorn” tee
New Balance honors Shohei Ohtani’s 2025 MVP season with a limited “Unicorn” T-shirt, celebrating the star’s dominance and boosting its athlete portfolio.
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ArticlePuma revives owned media play
The sports brand’s magazine revival reflects the industry’s rethinking of content distribution and audience ownership in an era of platform volatility.
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ArticleReebok opens European HQ in London
Reebok inaugurates its new European headquarters in London and appoints Marc Le Roux as CEO to lead regional growth and expansion.
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ArticleNike drops again in Best Global Brands ranking
Nike’s brand value has plummeted 25.9 percent to $33.7 billion, dropping to 23rd place in Interbrand’s global rankings.
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News briefsNike renames world headquarters after co-founder Phil Knight
The 400-acre world headquarters in Portland, Oregon, will be called the Philip H. Knight Campus.
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News briefsConverse has a new VP of global footwear and design
Chavon Webster has more than 10 years of experience in the sports industry.
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News briefsNew Balance and Sézane in sneaker collaboration
French fashion brand Sézane and New Balance will collaborate for the first time on a limited-edition sneaker.
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ArticleNike and Skims launch first collection, marking sportswear-shapewear crossover
The launch highlights Nike’s strategy to expand its lifestyle offering and diversify its reach.
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ArticleNike tops the sports category in Time magazine and Statista’s ranking of the world’s best companies
The ranking of 1,000 companies evaluates employee satisfaction, revenue growth and sustainability transparency.
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ArticleFila in collab with Indian brand aiming for Gen Z
Almost Gods and Fila unveil their first global collaboration, a broad collection of garments that feel like they have evolved from a streaming series made for Gen Z.
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Case StudyPeak – A quiet champion
When the German basketball team was crowned European Champions, the logo gracing its jerseys was neither swoosh nor stripes, but a triangular shape with four letters underneath: P E A K.
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News briefsIronman World Championships debuts in Oman
The partnership marks one of the biggest investments Oman has ever made into sports tourism.
