News and insights about brands in the sporting goods industry – Page 5
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ArticleMacron signs new partnership deals in football and rugby
The Italian sportswear brand has announced new partnership agreements with Coleraine FC and Gloucester Rugby.
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News briefsPuma India partners with marathon organizers NEB Sports
Puma India will become the official sportswear partner for two major events in a multi-year deal.
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ArticleSwedish ICIW grew 20% in 2024, aims for more European markets
Swedish gym brand ICIW (short for I Can I Will) started in 2012. Today it is established in several of Sweden’s largest gym chains and is available in over 300 stores across the Nordic region and Europe, at sports giants such as Stadium, Intersport, and etailer Zalando.
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ArticleDanish running brand MOVV gains ground in Europe
Running specialty retailers see high demand, and the brand is invited to the Sport 2000 Running Experts Fair.
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News briefsSkechers becomes official footwear partner of ATW Events
This collaboration aims to enhance the experience of the running community in the UK.
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News briefsJoma and the Spanish Olympic Committee extend their partnership
The Spanish sportswear brand accompanied the Spanish athletes at Rio 2016, Tokyo 2020 and Paris 2024.
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ArticleAsics introduces four-legged ambassador to promote mental well-being
Asics has recruited Felix the Samoyed, one of Instagram’s favorite dogs, with 1.2 million followers.
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ArticleSustainable footwear: Running shoes that leave no footprints
How can running shoes be more sustainable? For example, by switching to bio-based and recycled materials, offering repair services, and ultimately setting up a complete recycling system. These running shoes are on their way.
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C-Suite InterviewAsics EMEA CEO Unbehaun on the success story of running and how Asics benefits from it
Running is simple, accessible, and affordable, says Asics EMEA CEO Carsten Unbehaun. This is an important part of the truth. But why does Asics in particular achieve record sales year after year despite growing competition? Carsten Unbehaun, CEO Asics EMEA explains.
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News briefsWPLL is here: Professional women’s football in England gets a new look
WPLL, or Women’s Professional Leagues Limited, is the new name and organization of the league in England.
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News briefsSpeedo and the German Swimming Federation extend their partnership
The collaboration is set up for five years and will run through 2029.
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News briefsNew Balance announces kit deal with Atalanta
The brand has agreed on a multi-year agreement with the Italian Serie A team.
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News briefsInnovative Eyewear introduces Reebok Smart Eyewear
This AI-integrated eyewear range is designed for sports environments and outdoor activities.
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News briefsJordan Brand unveils the Air Rev golf shoe
The new Air Rev debuts a movable Air Zoom unit that pairs with an interchangeable Formula23 foam insert.
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News briefsXTEP launches Global Run Campaign
XTEP invites running enthusiasts to become XRC brand ambassadors.
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News briefsNopinz partners with Cycling Time Trials
The UK brand specializing in aerodynamic cycling apparel will provide champions jerseys, caps and prizes, and will also work with the CTT on cross-promotional initiatives.
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News briefsNike and Atlético Madrid will continue kit partnership until 2035
Their partnership began in 2001.
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News briefsGarmin introduces cycling headlight with built-in 4K camera
The new Varia Vue light/camera is designed to help increase safety and visibility for cyclists.
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ArticleAsics foundation launched to promote movement among young people
Asics announces the launch of the Asics Foundation, dedicated to addressing social issues through exercise and sport.
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News briefsBabolat becomes official partner of Juan Carlos Ferrero and his academy
Former pro tennis player Juan Carlos Ferrero is the coach of Carlos Alcaraz.
