News and insights about brands in the sporting goods industry – Page 5
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News briefsJoma and the Spanish Olympic Committee extend their partnership
The Spanish sportswear brand accompanied the Spanish athletes at Rio 2016, Tokyo 2020 and Paris 2024.
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ArticleAsics introduces four-legged ambassador to promote mental well-being
Asics has recruited Felix the Samoyed, one of Instagram’s favorite dogs, with 1.2 million followers.
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ArticleSustainable footwear: Running shoes that leave no footprints
How can running shoes be more sustainable? For example, by switching to bio-based and recycled materials, offering repair services, and ultimately setting up a complete recycling system. These running shoes are on their way.
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C-Suite InterviewAsics EMEA CEO Unbehaun on the success story of running and how Asics benefits from it
Running is simple, accessible, and affordable, says Asics EMEA CEO Carsten Unbehaun. This is an important part of the truth. But why does Asics in particular achieve record sales year after year despite growing competition? Carsten Unbehaun, CEO Asics EMEA explains.
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News briefsWPLL is here: Professional women’s football in England gets a new look
WPLL, or Women’s Professional Leagues Limited, is the new name and organization of the league in England.
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News briefsSpeedo and the German Swimming Federation extend their partnership
The collaboration is set up for five years and will run through 2029.
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News briefsNew Balance announces kit deal with Atalanta
The brand has agreed on a multi-year agreement with the Italian Serie A team.
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News briefsInnovative Eyewear introduces Reebok Smart Eyewear
This AI-integrated eyewear range is designed for sports environments and outdoor activities.
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News briefsJordan Brand unveils the Air Rev golf shoe
The new Air Rev debuts a movable Air Zoom unit that pairs with an interchangeable Formula23 foam insert.
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News briefsXTEP launches Global Run Campaign
XTEP invites running enthusiasts to become XRC brand ambassadors.
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News briefsNopinz partners with Cycling Time Trials
The UK brand specializing in aerodynamic cycling apparel will provide champions jerseys, caps and prizes, and will also work with the CTT on cross-promotional initiatives.
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News briefsNike and Atlético Madrid will continue kit partnership until 2035
Their partnership began in 2001.
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News briefsGarmin introduces cycling headlight with built-in 4K camera
The new Varia Vue light/camera is designed to help increase safety and visibility for cyclists.
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ArticleAsics foundation launched to promote movement among young people
Asics announces the launch of the Asics Foundation, dedicated to addressing social issues through exercise and sport.
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News briefsBabolat becomes official partner of Juan Carlos Ferrero and his academy
Former pro tennis player Juan Carlos Ferrero is the coach of Carlos Alcaraz.
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News briefsSpeedo unveils hybrid short designed for use on land and in water
The new versatile Lookout Short adapts to every activity in any environment.
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News briefsPentland Brands becomes the first ever sponsor of TNT Sports channel
Six of the company’s brands will showcase through TV, on-demand and social media across the entire TNT Sports portfolio.
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ArticleTrump’s tariffs: Reactions from within the sporting goods industry and beyond
Few outside the US are happy with the new tariffs that President Donald Trump has just set.
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ArticleUS President Trump sets ‘reciprocal tariffs’
US tariffs on goods from Vietnam, where much sports manufacturing has moved from China, are more than doubling.
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News briefsMizuno partners with Superbike World Championship
The Japanese sportswear brand becomes WorldSBK’s official footwear partner.
