News and insights about brands in the sporting goods industry – Page 5
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SponsoredBosideng becomes first company to implement new industry standard for circular clothing in China
The Chinese down specialist is driving the apparel industry’s shift from linear to circular economy models.
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ArticleStarCruises teams up with Under Armour
StarCruises and Under Armour launch Fitness at Sea, a four-night active-lifestyle cruise from Port Klang to Phuket and Singapore in January 2026.
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ArticleGolden Goose unveils Year of the Snake collection
The limited-edition collection blends cultural symbolism with contemporary design. Available since Dec. 20 online and in APAC stores.
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ArticleReddit’s AI campaigns cut costs for sportswear brands
Reddit’s new AI-powered advertising tool is helping sporting goods brands like Brooks Running slash marketing costs while boosting engagement through automated campaign optimization.
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ArticleH&M Move launched Wellness Edition
H&M Move debuted its Wellness Edition with SculptMove fabric targeting hot Pilates and recovery rituals as fashion-fitness boundaries blur.
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ArticleASICS signs French tennis star Loïs Boisson
Ther Japanese brand adds World No. 36 to roster as it works to stabilize tennis partnerships following recent high-profile exits
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ArticleEva Lys joins Lacoste in major sponsorship move
German tennis player Eva Lys has signed with Lacoste following her breakthrough 2025 season, leaving Asics behind.
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ArticleAthleisure brand Cheak opens first flagship in Singapore
Founded by ex-ClassPass colleagues, Cheak celebrated its fifth anniversary with a flagship store debut at one of Singapore’s premier luxury malls.
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ArticleAustralian startup challenges global shoe brands
Melbourne-born Tarkine reports fivefold growth with locally designed, eco-focused running shoes aimed at displacing foreign brands.
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ArticleDescente opens global flagship in Beijing
Descente opens its global flagship “City of the Future” in Beijing, blending retail, sports culture and futuristic design.
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ArticleApple expands Fitness+ to 28 new markets
Apple launched Fitness+ in 28 new markets on Dec. 15, adding AI-generated voice dubbing.
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Sponsoredarena’s Brand Officer on price vs premium
arena Chief Brand Officer Mark Pinger on brand leadership, European value creation and the role of premium products.
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ArticleColumbia unveils Team USA curling uniforms and fan collection
Columbia Sportswear introduces performance-driven uniforms for the U.S. Olympic curling team and a fan collection celebrating American heritage ahead of the 2026 Winter Games.
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ArticleBRANWYN named top Athletech startup to watch
Oregon-based women’s performance innerwear brand BRANWYN earns a spot on Athletech News’ Startups To Watch 2025–26, highlighting its Merino-based innovation and sustainable practices.
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ArticleFanatics signs multi-year global deal with Max Verstappen
Fanatics and Max Verstappen unveil a global partnership covering licensed merchandise, trading cards and a new online store launching in 2026.
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ArticleXXIO and VESSEL unveil exclusive ladies’ golf set
XXIO teams up with VESSEL to offer an exclusive ladies’ golf package featuring premium clubs and a luxury bag—just in time for the holidays.
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ArticleColumbia launches Endor-inspired collection
Columbia’s Endor collection lands Dec. 11 with 20 Star Wars pieces and Billie Lourd fronting the campaign, as the brand leans into irreverent marketing and real space tech.
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ArticleiFIT launches fitness reality series in the US
Fitness technology leader iFIT announces Trainer Games, a six-episode reality competition series launching on Prime Video in January 2026, offering contestants a $250,000 contract and a place on its elite trainer roster.
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News briefsColumbia trolls Flat Earthers
Columbia Sportswear leans into absurd humor with a campaign offering its entire inventory to anyone who proves Earth has an edge.
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News briefsOnitsuka Tiger debuts fragrance line
Onitsuka Tiger expands into beauty with its first fragrance collection, featuring four scents and minimalist design.
